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PBT One Sheet

PBT One Sheet

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Published by cpurifoy

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Published by: cpurifoy on Oct 08, 2012
Copyright:Attribution Non-commercial

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10/08/2012

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TIE

BOW

PINK

New York City
Oct 1 - Oct 31

Now MEN can show their support in the fight against Breast Cancer.

Proceeds go to:

Pink Bow Tie is a New York City campaign, born from the need for male participation in Breast Cancer Awareness month. It is a simple idea, the Pink Bow Tie is the new way for men to show their support in the fight against Breast Cancer by wearing it proudly during the month of October. It is also a way to generate money for Breast Cancer Research, as the proceeds from each Pink Bow Tie will go to the Susan G. Komen foundation. The Pink Bow Tie campaign will be championed all over New York City with an event each day/night in October, beginning with a flash mob in Time Square and ending with the NYC Halloween Parade. Each day an army of volunteers will sell Pink Bow Ties & T-shirts and launch viral campaigns all across the city.

Sponsorship Benefits:
• Pink Bow Tie offers sponsors the ability to align with Breast Cancer Awareness. • Sponsors will enjoy a full month of exposure at nightly events on table cards, event programs, talk shows, press coverage and oral endorsements from event stages. • Each campaign T-Shirt offers sponsors a chance to attach their brand to an altruistic cause, and it lives on forever as supporters wear the shirt over and over again. • The Pink Bow Tie website will drive countless visitors due to our aggressive PR campaigns, offering great exposure and link backs for sponsors. We anticipate wide spread support for this important and viral campaign. Interested in becoming a sponsor? Contact us! chris.purifoy@me.com | 615-722-7106

The Campaign Schedule
Oct. 1-31 Oct. 11-31 Oct. 11-31 Oct. 20-21 October 23 October 31 Distribute Pink Bow Ties & Ts Viral City Campaigns Nightly Pink Bow Tie Events Avon Breast Cancer Walk Official Press/Cocktail Event Halloween Parade

*Campaign schedule is subject to change.

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