An Overview

CONTENTS • Take a closer look at the ‘Coca Cola’ company since the time of its creation.

• Bottling history.
• Advertisement. • Products manufactured under its name. • Rivals. • Conclusion and Recommendations.

HISTORY • Invented by John Pemberton a pharmacist from Atlanta, Georgia in May, 1886.

• Name suggested by : Frank Robinson.

• In 1887 Asa Candler, another Atlantic pharmacist and Businessman bought the formula. • He made the product famous by Advertising.

Bottling History

Different designs of bottles evolved with time

ADVERTISEMENT MEDIA • Today, Coca Cola is the most frequently used product.
• The reason of its popularity is its advertisement. • Advertisement Media:

Print media Posters TV Commercials Billboards & Holdings

Coca Cola Worldwide

• Coca Cola was introduced in Pakistan in 1996, by the name of “Coca-Cola Beverages Pakistan Limited” . • Coca Cola worldwide consumption is 26.7 billion unit cases.

PRODUCTS OF COCA COLA
Coca Cola has introduced various products under its name. • Energy drinks • Juices • Soft drinks • Sports drinks • Tea and coffee • Water • Many others

COCACOLA VS PEPSI

• Pepsi is the biggest rival of Coca Cola. • Both have introduced similar products with different names. • Both are substitutes of each other.

Energy Drinks

juices

Soft Drinks

Sports drinks

Tea

Water Coffee

Sales Promotion Activities Of Coca Cola
• Concerts • Cricket • Ramadan Campaign • Wonder of World Promotion • Coca Cola & Nokia • Coca Cola & McDonald • Basant Festivals • Coke Studio

Effect on General Public
• Coca Cola is frequently used
• Due to its wide range of products

• For people of every age
• Health conscious people

• Every person knows it

• COCA COLA : KHULIEN KHUSHIYAAN

RECOMMENDATIONS
• Worldwide known product
• Introduce new products in Pakistan • Increase the availability of Coke in rural areas

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