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Social Networking Policy - PMN - December 2011

Social Networking Policy - PMN - December 2011

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Published by: Josh Cornfield on Oct 08, 2012
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DECEMBER 2011

PHILADELPHIA MEDIA NETWORK, INC. SOCIAL NETWORKING POLICY
Philadelphia Media Network, Inc. recognizes the importance of social networks as a means of communication and a part of our everyday lives, and encourages its employees to interact knowledgeably and responsibly socially online where such use supports the goals and objectives of PMN. To assist you, PMN has developed this social networking policy (the “Policy”). This Policy consists of rules to cover all forms and manners of online social media and social networking. (For purposes of this Policy, the terms “social media” and “social networking” are synonymous). Below are just some examples of social networking activities. The lack of explicit reference to a specific category, application or Website does not limit the scope of this Policy.

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Social networking sites – Facebook, MySpace, LinkedIn, Friendster; Video and photo sharing Websites – Flickr, YouTube, Indaba; Micro-blogging sites – Twitter; Weblogs, blogs or forums (“online journals”) including, without limitation, business blogs, personal blogs, or blogs hosted by traditional media publications; “Wikis” or other collaborative Websites designed to enable anyone with access to contribute or modify content – Wikipedia, Digg; Online forums and discussion boards – Yahoo! Groups or Google Groups; and Any other Websites or software applications that allow individual users or entities to publish content on the Internet. Philadelphia Media Network, Inc. Social Networking Rules

These rules are intended to help you make appropriate decisions about work-related blogging, personal Websites, postings on video and picture sharing sites, in the comments or responses you make online on blogs and elsewhere on the public Internet, and other social networking activities in which you may engage. They are also intended to protect the privacy, confidentiality, and interests of our company and our products, employees, customers, partners and competitors. These guidelines will continually change as new social networking tools emerge.

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Assume at all times you are representing PMN. Exercise good judgment and common sense. Uphold the principles of your department’s code of ethics (if applicable), as well as the principles of our journalistic mission: objectivity, fairness, and truth. The value of social networking is greatly compromised when users hide behind pseudonyms or anonymous posts. Identify yourself when posting in order to lend credibility to your online contributions.

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Don’t let social networking activities interfere with your primary work responsibilities and duties. Stick to your area of expertise – write about what you know – and provide only your perspective. When engaging in social networking activities, especially when disagreeing with others’ opinions, keep it appropriate and polite. Respect your audience and co-workers. Always pause and think before posting. Anything you post is accessible to anyone with a Web browser. Ask yourself questions such as: Is my social networking activity appropriate? Am I adding value? You are responsible for anything you write or present online. If you make a mistake, admit it and correct it. If you discuss PMN online, it is important to make clear to your audience that you are speaking for yourself and not PMN. Accordingly, your online posts should be in the first-person singular (e.g., “I believe that PMN…” as opposed to “We at PMN believe...”) Keep in mind that your social networking activities may create a perception about PMN. Our employees should act to uphold our company’s reputation and enhance the reputation of our publications and products. Conversely, misuse of social networking may create unnecessary legal or business risk to PMN. Laws against defamation and libel apply to social networking. In the course of employment, publishing on the Internet any disparaging, defamatory and/or knowingly false material about PMN, its management, employees, agents, products, clients, partners, customers, vendors, or affiliates thereof is strictly prohibited. You must abide by trademark, copyright, fair use, trade secret, and confidentiality laws when publishing information on the Internet. If you have any questions about these restrictions, please contact General Counsel or a member of Senior Management.

PMN reserves the right to access, review, copy, modify, and delete any information transmitted through and/or stored on our computer system and network, whether for social networking purposes or otherwise. As with any violation of the Philadelphia Media Network, Inc.’s policies, violation(s) of thispPolicy may result in discipline up to, and including, termination of employment. Disclaimer: Nothing in this Policy is intended to prevent or discourage PMN employees from engaging in conduct protected by federal, state, or local law, including, without limitation Section 7 of the National Labor Relations Act.

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