Maslow’s theory of motivation

•Brandeis university. . •New school for social research.ABRAHAM HAROLD MASLOW(1908-1970) American Professor of psychology at •Columbia university. •Brooklyn college. Created Maslow’s hierarchy of needs.

MaslOw’s HierarcHy Of Needs Self Actualisation Esteem Needs Social Needs Safety Needs Physiological Needs .

 Flexible benefits programmes. A)Childcare vouchers b)Cash alternatives to company cars.Physiological needs:  Competitive salaries. C)Discounted life assurance schemes .

. Offers a range of working patterns Work part time. may want career breaks. Allows employees a healthy work life balance. undertake home working.Safety needs Safe and healthy work environment.

Better bonding Keep focussed Open communication Better working environment Rewards staff achievements. Interact and help each other. Kellogg’s operates weekly group “huddles”. Recognise diversity.Social needs •Associated with a feeling of belongingness. .

attention . independence . dominance .importance . recognition.Esteem needs Desire for strength : Achievement. . fame . mastery and competence. glory . Desire for prestige : It is the esteem we earn from other people. Status . dignity or appreciation.

•Lack prejudice. •To embrace reality rather than denying truths.Self actualisation To realize one’s full potential. Employees are encouraged to take ownership of projects. •Spontaneous and focussed on problems outside themselves. Enables them to develop and improve. Kellogg’s Provides opportunity to take on challenging and stimulating responsibilities. .