Summary of valuation

Customer name: Followers per network
Total Single & Basic

Wesley Sneijder
Percentage
Full & complete profile Overlap Churn rate Single & Basic Full & complete profile

Number of connections
Overlap Churn Single & Basic less Overlap & churn Full profile less Overlap & Churn

FaceBook Twitter YouTube Google+ Linkedin Renren Other.. Other.. Total connections In percentage

FB TW YT G+ LN RR

1.191.841 1.007.328 .. ..

100% 100% 100% 100%

25% 25% 25% 25%

0% 50% 50% 10%

-5% -10% -10% -5%

1.191.841 1.007.328 -

297.960 251.832 -

503.664 -

59.592100.733-

1.132.249 1.410.259 -

238.368 654.763 -

2.199.169

549.792
25%

503.664
23%

160.325-7%

2.542.508
116%

893.131
41%

Business Value per profile

Based on DCF per profile (perpetuity)

6,15 €

41,53

Total potential Business value out of connections Conclusion(s):
Depending on the level of validation, tracking & tracing of their connections. Wesley Sneijder has a potential value of approximately € 52.729.958 from the current connections in the various networks. When using (selling) the right data of their profiles for further marketing purposes.

15.636.425 €

37.093.533 €

52.729.958

Data supported by Performance Investment Management

(c) 2012 DDMCA | All rights reserved | denis.doeland@ddmca.com

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