Submitted to : Swati Sharma Faculty, Rbs

Submitted by: Avtar Singh Anil Kumar Pankaj Kumar Sham Singh

is a general phrase used for the announcements made by sellers to promote the sales of their products. ► Advertising .WHAT IS ADVERTISING ► Advertising is any paid form of non personal presentation and promotion of goods. services & ideas by an identified sponsor.

Social aspects of advertising Advertising as a part of firm’s marketing effort operates in the society. Key areas of debate regarding society and advertising are:  Deception  Manipulation  Taste . It has to therefore follow the social norms.

According to federal trade commission of the USA“Advertising as a whole must not create a misleading impression although every statement.Social aspects of advertising Deception: it refers not only to the information content in advertising but may also arise from misplace emphasis in presentations. may be literally truthful” . separately considered.

The freedom of choice of consumers is restricted by the power of advertising since it can manipulate buyers into making a decision against their will or interest.Social aspects of advertising Manipulation :. Manipulation is done through emotional appeals. These companies can utilize advanced and very scientific advertising techniques and thus make an impression on consumers. .

Sometimes ads are offensive. irritating.Social aspects of advertising Taste:. a) Sources of distaste b) Sexual Appeals c) Shock advertising . boring and so on. tasteless.

eat eggs  Mother’s milk is best for the baby  Say no to drugs every time  Get your child vaccinations in times .Social aspects of advertising Some examples of the Advertisements with social aspects: Grow-more-trees advertisements  Drink milk  Eat healthy food.

Legal aspects of advertising The government in each country has to make sure that advertisements appearing do not flaunt of their rules & regulations. It should not: show anti-national feelings  contain misleading information about the product  Violate government rules .

date of expiry should be mentioned on the packing case . manufacturing date.Legal aspects of advertising Some examples of the Advertisements with legal aspects: Get your car checked for pollution  Drinks & driving do not mix  Weight. price.

Ethical aspects of advertising Ethics are the moral standards against which behavior is judged Key areas of debate regarding ethics and advertising are:  Truth in advertising  Advertising to children  Advertising controversial products .

 Puffery (commercial exaggeration) is legal.  Cannot legislate against emotional appeals .Ethical aspects of advertising ► Truth in Advertising  Deception is making false or misleading statements.

 Children are inexperienced and easy prey.Ethical aspects of advertising Advertising to Children—Issues  Advertising promotes superficiality and materialism in children.  Persuasion to children creates child-parent conflicts.  What does the literature say about kid’s abilities to process persuasive information? .

►Tobacco. gambling and lotteries are product categories of greatest concern.  How does the concept of “primary demand” provide insights here?  What does the literature say about advertising’s impact on these product categories? .Ethical aspects of advertising Advertising Controversial Products  Critics question the “targeting” of minorities. alcohol.

Economic aspects of advertising ► Making Consumers Aware of Products and Services Providing Consumers With Information to Use to Make Purchase Decisions ► ► Encouraging Consumption and Fostering Economic Growth .

Economic aspects of advertising ►  Effects on Consumer Choice Brand Loyalty  Differentiation ► Effects   on Competition on product costs and prices Barriers to entry Economies of scale Advertising as an expense that increases the cost of products Increased differentiation ► Effects   .


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