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International Management Practices 1- Economic Forces a. Recession and inflation b.

Increasing GDP and per capita income of developing countries such as India 2- Technological Forces a. Industrialization of India as a country b. Product innovations c. Customer interaction with the chain 3- Political-legal Forces a. Reduction on tariff b. Reduction on regulations and trade barriers c. Quality control and standards d. Labor laws for coffee growers abroad (Fair Trade certification) 4- Sociocultural Forces a. Offering products to satisfy the Indian market (growth of spending power by the middle class) b. Social responsibility and sustainability of coffee growers 5- Rivalry among competitors a. Local coffee shops b. Costa Coffee currently biggest coffee chain in India 6- Threat of new entrants a. Caf Coffee Day and Barista Lavazza are entering small cities and towns in India 7- Threat of substitutes products/services a. Indians are more of a tea-drinking nation 8- Bargaining power of buyers a. High bargaining power of buyers b. Large corporations such as Starbucks and Seattles Best deal with the supplier that provides them with the best beans at the best price 9- Bargaining power of suppliers a. Weak bargaining power of suppliers b. Major suppliers from: South America, Africa and Asia 10- Relative power of other stakeholders a. Lower power for other stakeholders