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Adcard Final

Adcard Final

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Published by dailyvanguard
The Daily Vanguard's advertising rate card for 2008-2009.
The Daily Vanguard's advertising rate card for 2008-2009.

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Categories:Types, Brochures
Published by: dailyvanguard on Jan 21, 2009
Copyright:Attribution Non-commercial

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08/04/2009

PORTLAND STATE UNIVERSITY’S

Vanguar d
A student-run newspaper established 1946

STUDENT NEWSPAPER
2008-2009 ADVERTISING RATES AND CONTACT INFORMATION

CONTACT INFORMATION
Mailing Address:
PO Box 347 Portland, OR 97207

DISPLAY ADVERTISING
Rates (all rates are net)
Open Rate: $9.75/column inch Local Rate: $8.75/column inch

Street Address:
1825 S.W. Broadway Smith Memorial Student Union Room 115 Portland, OR 97201

Applies to locally owned and operated companies conducting business in the Portland Metro area. Applies to PSU student groups, departments and other university affiliates.

University Rate: $5/column inch

Display Advertising:
Local/Regional: 503-725-5686 National: 503-725-5646 Fax: 503-725-5860

Term: 10% off Advertise weekly all term Annual: 10% off 250+ column inch/year Annual Bulk: 15% off 500+ column inch/year Annual Mega Bulk: 20% off 1000+ column inch/year

Contract Discounts

Guaranteed Placement
Minimum 1/4 page required Outside back page: 20% premium Inside pages: 15% premium
No placement on page 1 or 2

E-mail Ads in PDF to:
displayad@pdx.edu

Classified Advertising:
Phone: 503-725-5695 Fax: 503-725-5860 E-mail: classifiedad@pdx.edu http://www.dailyvanguard.com/ad2ad

Color Charges
Black plus one color 1/8 page or smaller full color 1/4 page full color 1/2 page or larger full color $95 $150 $250 $350

National Advertising:
Alloy Media and Marketing: 212-401-0070 Campus Media Group: 952-854-3100 College Media Network: 617-354-2083 Smart Buy: 503-725-5686
Place ads in OSU, U of O, and PSU with one order and one bill.

Deadlines
The Vanguard publishes daily Tuesday through Friday. , Space Reservation/Copy: Camera Ready Materials: 5 days before publication. 3 days before publication.

Ad submission

Billing

Phone: 503-725-4540 Fax: 503-725-5860

E-mail your ad to displayad@pdx.edu. Please submit ads in PDF file format. Please outline fonts and/or flatten Photoshop files to a minimum of 300 dpi.

ABOUT THE VANGUARD
• We publish daily T uesday through Friday in a tabloid , format. • Reaches Oregon’s largest university student body. • 5,000 copies are distributed daily to 80 locations on and around our downtown campus.

Graphic Design Services: FREE Ad Proofs: Provided if copy deadlines are met.

Special Services

Billing

Credit will be extended to account holders who have previously paid cash for a total of four ads. Tear sheets will be provided with weekly invoices. Billed accounts are due within 30 days. Those over 60 days past due will be denied further credit. Balances over 90 days will be turned over to collections. We accept Visa and Mastercard.

Tabloid page measurements are six columns (10.25 inches or 62 picas) by 16 inches (96 picas). Any ad more than 14 inches tall will be charged as 16 inches tall. Minimum size for display advertising is 4 column inches.

Mechanical Requirements

SAMPLE AD SIZES
Full page

Sample Local Rate Prices:
Full Page $840 6 col. x 16 in. 10.25 in. x 16 in.

CLASSIFIED ADVERTISING
Place your ad online at www.dailyvanguard.com/ad2ad or ads may be placed in person at: The Vanguard Advertising Office Smith Memorial Student Union Room 115 1825 SW Broadway 503-725-5695

1/8 page

1/2 Page (vertical) $420 3 col. x 16 inches 5 inches x 16 inches 1/2 Page (horizontal) $420 6 col. x 8 inches 10.25 inches x inches 1/4 Page $210 3 col. x 8 inches 5 inches x 8 inches 1/8 Page $105 3 col. x 4 inches 5 inches x 4 inches

1/2 page (horizontal)

Classified Ad Rates:
All rates include both print and online ads.

1-3 days $10.00/day* 4-7 days $9.00/day* 8+ days $8.00/day*
*Up to 25 words, 30¢/each extra word

1/2 page (vertical) Bus. card 1/16 page

1/16 Page $52.50 2 col. x 3 inches 3.25 inches x 3 inches Business Card $35 2 col. x 2 inches 3.25 inches x 2 inches
Other sizes are available. All prices quoted are local rate. Column Width Guide: 1 column = 1.5 inches 2 column = 3.25 inches 3 column = 5 inches 4 column = 6.75 inches 5 column = 8.5 inches 6 column = 10.25 inches

PREPRINTED INSERTS
Rates:
Local Advertisers 1-4 pages $60/1000 5-8 pages $65/1000 9-15 pages $70/1000 16+ pages $75/1000 Regional/National 1-4 pages $75/1000 5-8 pages $80/1000 9-15 pages $85/1000 16+ pages $95/1000

1/4 page

Delivery:
To arrange for inserts, the Vanguard Advertising Manager must be notified two weeks in advance of desired insertion dates. Inserts must be delivered at least 7 days before scheduled insertion date to:

ONLINE ADVERTISING
Online display advertising is available on our website at www.dailyvanguard.com. Ask your sales rep for details.

The Gresham Outlook Attn: Blake Jensen
1190 NE Division St. Gresham, OR 97030 Phone: 503-492-5144

The Vanguard accepts a minimum of 5000 inserts per press run. Minimum size: 3” × 5”, maximum size: 8.5” x 11” Preprint rates are non-commissionable.

PUBLICATION SCHEDULE
SEPTEMBER
S M T W R F S
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

OCTOBER
S M
5 6

T W
1

R
2 9

F
3

S
4

ORIENTATION GUIDE
SEPTEMBER 15

BACK-TO-SCHOOL ISSUE
SEPTEMBER 30

7 8 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

NOVEMBER
S M T W R F S
1 8 15 22 29

DECEMBER
S M T W R F S
6 13 20 27 1 2 3 4 5 7 8 9 10 11 12 14 15 16 17 18 19 21 22 23 24 25 26 28 29 30 31

DINING GUIDE
OCTOBER 24

DESIGN GUIDE
NOVEMBER 14

HOLIDAY GIFT GUIDE
DECEMBER 5

2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28 30

JANUARY
S M T W R
1 4 5 6 7 8 11 12 13 14 15 18 19 20 21 22 25 26 27 28 29

FEBRUARY
F
2 9 16 23 30

S
3 10 17 24 31

S M
1 2

T W
3 4

R
5

F
6

S
7

WINTER 2009 BACK-TO-SCHOOL ISSUE
JANUARY 6

HEALTH & SEX GUIDE
FEBRUARY 6

8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28

MARCH
S M
1 8 15 22 29

APRIL
R F S S M
5 6

CAREER FAIR GUIDE
FEBRUARY 10

T W

T W
1

R
2 9

F
3

S
4

SPRING BREAK ISSUE NIGHT OUT GUIDE
MARCH 13

2 3 4 5 6 7 9 10 11 12 13 14 16 17 18 19 20 21 23 24 25 26 27 28 30 31

7 8 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

SPRING 2009 BACK-TO-SCHOOL ISSUE
MARCH 31

MAY
3

S M
4

JUNE
T W
5

R

F

S

S M
7 1 8

T W

R

F

S

GREEN GUIDE SUSTAINABILITY ISSUE
APRIL 17

LOCAL MUSIC GUIDE
MAY 15

10 11 12 17 18 19 24 25 26 31

1 2 6 7 8 9 13 14 15 16 20 21 22 23 27 28 29 30

2 3 4 5 6 9 10 11 12 13

14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
DAY NORMAL PUBLICATION DAY SPECIAL ISSUE

JULY
S M T W
1 5 6

R
2 9

F
3

S
4

2009 GRADUATION GUIDE
JUNE 5

7 8 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

REMEMBER: SPACE DEADLINE IS 5 DAYS BEFORE PUBLICATION.

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