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Cynthia Typaldos Overview of Freemium SF Bay Area Meetup Group & Speaker Presentations

Cynthia Typaldos Overview of Freemium SF Bay Area Meetup Group & Speaker Presentations

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Overview of Freemium Meetup evening, sponsors and speakers.

Overview of Freemium Meetup evening, sponsors and speakers.

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Published by: Kachingle on Oct 14, 2012
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Freemium SF Bay Meetup

meetup.com/freemium
October 11, 2012 Mountain View, CA

Sponsors

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

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Agenda

• Welcome from the FreemTeam

• Sponsors – GoValley! & Couchbase • What is Freemium? • Sponsor – Kachingle • Speaker Introductions • Speaker Presentations • Panel Discussion + Q&A
(bios on handout)
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012
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Welcome from the FreemTeam

• FreemiumSFBay Team
• • • • •
Cynthia Typaldos, Founder, Kachingle & Moderator Charlotte Monte, Kachingle Angela Hey, Techviser Chad Heinrich, HeiTechMarketing Rob Lau, SF/SV/SanJose/Berkeley Startup Meetups

• How to join & participate – see handout • WiFi access – also on handout • Formal end at 8:45pm. Open after for networking.
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012
3

Freemium Meetup News

• Handout has lots of info

• Meetups 2nd Thurs each month

swap SF/SV – next month in SF Tonight is 7th event | 386 members

• Take the Softletter Freemium Survey!

• Please join at meetup.com/freemium
• Speakers? Sponsors? Venues?
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012
4

What makes us different? We’re passionate about out participants (we call them team) and we want not only change theirs mindsets, but also to create a useful range of international professional contacts for everybody on board. Go Valley! – useful and stunning lecture Join us to Go Valley!

Sponsor – Go Valley

About Go Valley! Participants of the program shall get acquainted with the infrastructure of the Valley - visit the offices of major IT companies, meet the lead venture investors (DST, Garage Ventures, DFJ, Sequoia Capital, Intel Capital, etc.), visit the business-incubators and accelerators (Hacker Dojo, YCombinator, Blackbox, Startup Monthly and many others). Dozens of networking-events shall be specially organized for the program participants, and our team members shall have a chance to choose the most suitable event or meeting for his business or company. Go Valley! graduates will get familiar with US high-tech market, find the best way to open own company and run a successful global business. A lot of professional entrepreneurs from Russia, US and Israel will help them to achieve all goals from Go Valley! (Andey Filev of Wrike, Alexey Babin of Clickberry, Vlad Voskresensky of Invisible CRM, and many others leading entrepreneurs from Silicon Valley).

Go Valley! – not only great lectures, networking and intensive learning, but also the rest. Skiing on a yacht and a visit to Yosemite National Park included to the program and will assist the team members improve their results.

http://www.govalley.ru/english.html
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012
5

Sponsor – Couchbase
Founders Den is a shared office space and private club for experienced entrepreneurs and their friends

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

6

Freemiumers - YOU

• Freemium Vendor? • Freemium user?

• Neither (yet)?
• Heard of the “Penny Gap”?

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

7

What is Freemium?

Bob's Buzzword of the Day: 'Freemium'
Bob Rice, general managing partner with Tangent Capital Partners LLC, explains "Freemium." (Source: Bloomberg)

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

8

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

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Sponsor – Kachingle: Our Freemium Story Our Story - why we are entering the Freemium marketplace
Avira
Conversion rates Micropayment engine

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

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Kachingle – Our Solution for Freemium Vendors

Bundling, billing and co-marketing platform for applications  Bundling
 to get over the penny gap  co-market to share acquisition costs

 Micropayments
 to get more people paying something

 Usage-based
 fair to vendors and subscribers, hands-free

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

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Kachingle – Status

• Developer site launched yesterday!
www.kachingle.com

• Demo bundles and apps – anyone can
play around for free

• Simple APIs for app integration • Web & PC • mobile coming soon
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012
12

Kachingle – Subscriber Bundle Examples

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

13

Kachingle – Point-based bundles!

Replace with screen shot of subscription page with points partially used

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

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Kachingle – Apps do Authentication thru APIs

appdoesitall.kachemium.com
sample working app

Simple APIs for
 subscriber authentication  bundle partner logos, names  bundle price  more - see developer documentation  available for web, pc apps now, mobile coming soon

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

15

Kachingle – Formal Announcement early November

 Seeking App Vendors
 for first bundle  talk to Lawrence Krubner: lawrence@kachingle.com or Daniel Reid: daniel@kachingle.com

 Public Announcement November
 Already integrated with  , payment gateway, driving press visibility  100 payment methods, 187 currencies  Getty Images, KLM, PopCap Games, Greenpeace, Vodafone, SoundCloud, Kachingle  talk to Fred Dewey: fred@kachingle.com
www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

16

What our Speakers will Talk About
Our speakers will talk about their close and personal relationship with the Freemium business model and share their experience of what works and doesn’t work. 20 min each, followed by 30 min Q&A panel discussion Pascal Finette, Director Mozilla Labs Mozilla @pfinette @mozilla Bob Wiederhold, President & CEO Couchbase @bobwiederhold @couchbase

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

17

Panel Discussion
• Questions for any and all of the panelists • Panel ends at 8:45pm

• Raffle and networking afterwards
Pascal Finette Bob Wiederhold

Mozilla

Couchbase

End

Freemium SF Bay Meetup
October 11, 2012 Mountain View, CA www.meetup.com/freemium

www.kachingle.com | fred.dewey@kachingle.com | 650.376.0170 Freemium Meetup October 11, 2012

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