Dorcas Viela 6P Media Studies Mr Assegai Uses and gratification theory Gratification Theory was as a theory created by Elihu

Katz in 1959, and argues that people choose their media products based on their own personal needs.Uses and gratification theory is an approach to understanding why people actively seek out specific media outlets and content for gratification purposes. It is the theory which explains of how people use media for their need and gratification. In other words we can say this theory says what people do with media rather than what media does to people. According to Elihu Katz, Blumler and Gurevitch's research there were 5 components comprising the Uses and Gratifications Model. The components are:
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The audience is conceived as active. In the mass communication process much initiative in linking gratification and media choice lies with the audience member.

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The media compete with other sources of satisfaction. Methodologically speaking, many of the goals of mass media use can be derived from data supplied by individual audience members themselves

Value judgments about the cultural significance of mass communication

In the 90 minute synopsis, the beginning of the plot is quite scary, so the audience may be able to relate to this and also be scared while watching the film. While watching a film, the audience feels relaxed as they will be focusing on one thing and not having to worry about anything else. While watching our film, the audience will be spending time with their friends and family, and connecting with them they will be feeling what the girl will be feeling e.g. scared. And the viewer will get visual enjoyment out of our film, as we have incorporated different elements to ensure that our film is enjoyable visually, and keep the audience alert and at the edge of their seats.

Dorcas Viela 6P Media Studies Mr Assegai

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