P. 1
MOX-About

MOX-About

|Views: 3|Likes:
Published by Omer Malchin

More info:

Published by: Omer Malchin on Oct 15, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/23/2014

pdf

text

original

Moxie

Information & Capabilities

8/17/12

1

About Moxie

8/17/12 8/17/12

2

Moxie Basics
!   10+ years old !   Palo Alto, CA based; US and international clients !   Founded on the philosophy of rolling up its sleeves, getting job done

8/17/12

3

Moxie’s Method
!   Combine understanding of client side issues… !   With original strategic thinking, tenacity, and passion… !   To create truly made-to-measure work for our clients/partners !   We help our clients think and optimize resources !   Find their most receptive customers !   Often challenging much bigger spending clients to stand out

8/17/12

4

Moxie’s Method
!   Process when needed; a spontaneous un-process to stay fresh, smart !   Careful in not over-formalizing marketing and branding into a rote process !   Experience/skills that guide us, but we also embrace chaos, daily !   Relationships run the gamut, from retainer to projects to equity.

8/17/12

5

Busy Moxie…
!   Thinking about brand advocates !   Being creatively practical !   Translating good thinking to great yet pragmatic ideas !   With product and brand launches, promotions – online and offline

8/17/12

6

Moxie Offers
!   Anything branding related !   Functions as a marketing extension, or a marketing department !   Diverse experience and involvement – CPG and spirits/beer to technology !   Grace under pressure !   Strategically sound creative execution !   Partnership – no, really; because we’ve walked in your shoes

8/17/12

7

Moxie Offers Specifically…
!   Strategy
! ! ! !        
Positioning Messaging & segmentation Research Brand audits & 5Cs

!   Online Experience
! ! ! ! !          
Concepting UI UX User flow Social media integration

!   Collateral
! ! ! !        
Templates & systems Brochures & data sheets White papers & case studies Postcards

!   Branding
! ! ! ! ! !            
Naming Visual language Verbal language Identity Brand guidelines Illustrations/Iconography

!   Trade Shows !   Websites
! ! ! ! ! ! ! !                
Wireframes Content design Visual design SEO basics Programming/CMS HTML email Landing pages Maintenance

! ! ! !

       

Booth/displays/flash mobs Give aways Demos All related needs

!   Advertising
!   Consumer & trade !   Offline & online !   Bus/car wraps

!   Presentations
! ! ! ! !          
Info-graphics Presentation flow Presentation execution Iconography. Demos

!   Promotions
!   Point of sale !   In-store material
8/17/12

!   Packaging
!   Package design !   Product design
8

Moxie Team
!   Great talent in-house; great talent within reach !   Core team of 8-9 people – from strategy to design and project management !   A tight network of additional resources

8/17/12

9

Moxie and Omer
!   Founded and managed by Omer !   Omer’s background: grew up in Israel and Europe, Wharton MBA and 20+ years in the US !   Omer’s experience: brand management, CMO-type jobs and entrepreneurial experience !   Omer’s career pre-Moxie:
! ! ! !        
Netflix VP Marketing; positioned brand and reinvented revenue model in time for a successful IPO Contact Co-Founder and VP Marketing Pete’s Brewing Co: Officer and VP Marketing; revamped brand leading to a highly profitable sale to Corona Diageo: Marketing Dir. Revitalized Baileys to capture $160 mil annual sales and worldwide market leader position

!   Omer was looking for an agency he wished he had as a client, then started Moxie !   Omer is involved with all Moxie clients; !   With some clients Omer takes a pro-active marketing and/or mentoring role

8/17/12

10

Moxie Clients - Sample
!   Big
! ! ! !        
Adobe HP SanDisk Visa

!   B2B
! ! ! ! ! ! !   TOA Tech   Sigma Designs        
BlueSnap Noosh SphereUp Alicanto Etc. etc. etc.

!   VCs/Incubators
! ! ! ! !          
UpWest Labs SRI Tech-Aviv Innovation Endeavors DFJ Ventures

!   Real (tiny) Startups
! ! ! ! !        
Tagup SleepRate Impakto Clean Bottle Etc. etc. etc.

!   Retail
! ! ! ! !   Nanoosh      
Ruti Boutiques Labelle Day Spas Bar10der Etc.

!   B2C
!   Shaker ! Evo Monitors !   Oodle ! BillGuard !   Etc. etc. etc.

!   Consumer Packaged Goods
! ! ! ! ! ! !   Skinnygirl cocktails   Remix (Pauly D)      
Glenfiddich SKYY Vodka Zoli Baby Krave Jerky Etc. etc. etc.

!   Other
!   Notre Dame De Namur !   SV Jewish Film Festival !   Etc.

!   Mobile-Related
! Mowingo ! Eyecon !   Bites !   Etc.
8/17/12

11

8/17/12 8/17/12

12 12

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->