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Presented by C.

MARIMUTHU Ashok Leyland

INDIAN AUTOMOBILE INDUSTRY

DOST

INTRODUCTION TO AUTOMOBILE SECTOR


It begins as early as 1769. The first automobile in India was rolled in 1897 in Bombay. First Indian to own a car in India was Jamshedji Tata. First woman to drive a car in India was Mrs. Suzanne RD Tata The automobile sector is one of the key segments of the economy having extensive forward and backward linkages with other key segments of the economy. It contributes about 4 per cent in India's (GDP) Gross Domestic Product
Nissan

5 percent in India's industrial production.

Indian Automobile sales growth rate would be 9.5 % by 2010.

INTRODUCTION TO AUTOMOBILE SECTOR

INTRODUCTION TO AUTOMOBILE SECTOR

Facts
9th largest automobile industry . 2nd largest two-wheeler market, 2nd largest tractor manufacturer.

4th largest in Heavy Trucks.


6th largest passenger vehicle manufacturer,

7th largest passenger car manufacturer,


Sale of passenger cars in India is likely to grow at an average of
Hero Honda New Karizma R

14.9% each year to touch 2.1 million mark by 2010.

KEY PLAYERS

AUTOMOBILE

2 WHEELLE R

3 WHEELLE R

PASSENG ER VEHICLE

COMMERCIA L VEHICLE

Daimler

TWO WHEELER

AUDI

Hero Honda Bajaj Auto Limited TVS Motor Co ( formerly TVS-Suzuki Limited) Yamaha Motor India (YMI) Royal Enfield Motors - Manufacturer of Bullet Majestic Auto Ltd Kinetic Engineering Limited Suzuki motors Mahindra 2 Wheelers Hero Motors Honda Motorcycle & Scooter India Pvt. Ltd. (HMSIL)
Total 11 companies

TWO WHEELER
Market leader Hero Honda with market share 50%

Renault Koleos

THREE WHEELERS

TVS Motor Co ( formerly TVS-Suzuki Limited) Mahindra & Mahindra Bajaj Auto Limited Piaggio Force Motors Ape
Total 6 companies
VOLVO CAR

THREE WHEELERS
India is the largest three wheeler market in the world

60%

68%

40%
40%
Reva NXR

Passenger vehicles (car)


Indian companies (7)
Chinkara Motors : Beachster, Hammer, Roadster 1.8S, Rockster, Jeepster, Sailster Hindustan Motors : Ambassador ICML : Rhino Rx Mahindra : Major, Xylo, Scorpio, Bolero, Thar, Verito, Genio Premier Automobiles Limited : Sigma, RiO San Motors : Storm Tata Motors : Nano, Indica, Vista, Indigo, Manza, Indigo CS, Sumo, Grande, Venture, Safari, Xenon, Aria
SWIFT VXI AT

Passenger vehicles (car)


Foreign companies (18)
BMW India : 3 Series, 5 Series, X1. Fiat India (in collaboration with -Tata Motors): Grande Punto, Linea. Ford India : Figo, Fiesta Classic, Fiesta, Endeavour. General Motors India Chevrolet : Spark, Beat, Aveo U-VA, Aveo, Optra, Cruze, Tavera. Honda Siel : Jazz, City, Civic, Accord. Hyundai Motor India : Santro, i10, i20, Accent, Verna, Sonata Transform. Land Rover : Freelander 2 Maruti Suzuki, Alto, WagonR, Estilo, A-star, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, Mercedes-Benz India: C-Class, E-Class. Mitsubishi (in collaboration with Hindustan Motors):[81] Lancer, Lancer Cedia, Pajero Nissan Motor India : Micra. Renault India : Fluence Toyota Kirloskar : Etios Liva Etios, Corolla Altis, Innova, Fortuner. Volkswagen Group Sales India: Audi India: A4, A6, Q5. koda Auto India : Fabia, Laura, Superb, Yeti. Volkswagen India : Polo, Vento, Jetta, Passat.

Passenger vehicles (car)


Vehicles brought into India as CBUs (27)
Aston Martin : Vantage, Rapide, Virage, DB9, DBS, One-77. Audi : A7, A8, S4, S6, S8, Q7, TT, R8, RS5. Bentley : Arnage, Azure, Brooklands, Continental GT, Continental Flying Spur, Mulsanne. BMW : 5 Series GT, 6 Series, 7 Series, X3, X5, X6, X6 M, M3, M5, M6 and Z4. Bugatti : Veyron. Chevrolet : Captiva. Ferrari : California, 458 Italia, 599 GTB Fiorano, FF.

Fiat : Bravo. General Motors : Hummer H2, Hummer H3. Honda : Civic Hybrid, CR-V. Hyundai : Santa Fe. Jaguar : XF, XJ, XK. Koenigsegg: CCX, CCXR, Agera

Vehicles brought into India as CBUs (cont


Lamborghini : Gallardo, Murcilago. Land Rover : Discovery 4, Range Rover, Range Rover Sport. Maserati : Quattroporte, GranTurismo, GranCabrio. Maybach : 57 and 62. Mercedes-Benz : CL-Class, GL-Class, M-Class, R-Class, CLS-Class, S-Class, SL-Class, SLKClass, Viano, G-Class, SLS. Mitsubishi: Montero, Outlander, Evo X. Nissan ; Teana, X-Trail, 370Z, GT-R. Porsche : 997, Boxster, Panamera, Cayman, Cayenne, Carrera GT. Rolls Royce : Ghost, Phantom, Phantom Coup, Phantom Drophead Coup. koda : Yeti, Superb. Suzuki : Grand Vitara, Kizashi. Toyota : Prius, Camry, Fortuner*, Land Cruiser, Land Cruiser Prado. Volkswagen : Beetle, Tiguan, Touareg, Phaeton. Volvo : S60, S80, XC60, XC90. FORCE

Passenger vehicles (car)

Market leader Maruti with market share 52%

Honda Brio

Commercial vehicle manufacturers in India

Indian brands
Force Hindustan Motors Premier Tata AMW Eicher Motors
Chevrolet Baojun

Commercial vehicle manufacturers in Ind


Joint Venture Brands (5)
VE Commercial Vehicles Limited - VE Commercial Vehicles limited JV between Volvo Groups & Eicher Motors Limited. Ashok Leyland -originally JV between Ashok Motors and Leyland Motors, now 51% owned by Hinduja Group Mahindra Navistar - 51:49 JV between Mahindra Group and Navistar International Swaraj Mazda - originally a JV between Punjab Tractors and Mazda, now 53.5% owned by Sumitomo Group Kamaz Vectra _ JV between Russia's KaMAZ and the Vectra
U-TRUCK 3135

Commercial vehicle manufacturers in Ind


Foreign brands (11)
Volvo Tatra MAN - JV with Force Motors, makes MAN Trucks in India Mercedes-Benz _ sells luxury buses in India Daimler AG - manufactures BharatBenz, a brand of trucks based on the Fuso and the Mercedes Benz truck platforms, which Daimler AG owns Scania Iveco Hino Isuzu Piaggio Caterpillar Inc.

Commercial vehicle manufacturers in Ind


Market leader Tata Motor with market share 58.2%

Ashok Leyland Footprints


Ashok Leyland Second largest
Commercial vehicle manufacturers in India with 24.6 % market share Ashok Leyland is the1st CNG BUS manufacture in India

Ashok Leyland is the1st vestibule buses manufacture in India 1st India's automobile history to win the ISO 9002 TS16949 certification

Developed the first Hybrid Electric Vehicle. India's one and only Six Poster testing equipment

Electric car manufacturers in India

Ajanta Group Mahindra Hero Electric REVA Tara International Tata


Toyota Avanza

Production and sales trend


The following statistics explains the market share of different vehicles in the Indian automobile Industry

Passenger Vehicles : 15.86%

Commercial Vehicles : 4.32%

Three Wheelers : 3.58%

Two Wheelers : 76.23%

Production and sales trend

production rate for different category


16000000 14000000 12000000 10000000 8000000 6000000 4000000 2000000

Passenger Vehicles : Commercial Vehicles 2,351,240 : 566,608 Volkswagen Tiguan

Three Wheelers : 619,093

Two Wheelers : 10,512,889

Grand Total : 14,049,830

Production and sales trend

Export Market Statistics

2000000 1800000 1600000 1400000 1200000 1000000 800000 600000 400000 200000 0

Passenger Vehicles : 446,146 Volkswagen Golf

Commercial Vehicles : 45,007

Three Wheelers : 173,282

Two Wheelers : 1,140,184

Grand Total : 1,804,619

Production and sales trend

Domestic Market Statistics


14000000 12000000 10000000 8000000 6000000

4000000
2000000 0

Passenger Vehicles : 1,949,776

Commercial Vehicles : 531,395

Three Wheelers : 440,368

Two Wheelers : 9,371,231

Grand Total : 12,292,770

STRENGTH S
Large domestic market

Sustainable labor cost advantage


Government incentives for manufacturing plants Strong engineering skills in design

WEAKNESSES

High interest costs and high overheads

Rising cost of production


Low investment in Research and Development
Mahindra Xylo Mini

Quality Certification
Improve quality 1st time passing Sustain the market No rework etc.,

Quality Certification

Deming, Six Sigma,TQM,TS16949


amongst suppliers have attained critical mass and the entire market will follow to get quality certifications.

Bharat Stage emission standards


Previously the standards titled 'India 2000' in 2000

later upgraded with new guidelines its called 'Bharat Stage'.

Now13 cities Bharat Stage IV has been imposed while the rest of the nation is still under Bharat Stage III.

Conclusion
"Five great elements" of Hinduism are Earth, Water, Fire, Air, Sky, the modern world add one more in this list that is Automobile Without this elements nothing happen in this world

Reference

en.wikipedia.org/wiki www.automobileindustryindia.com www.automobileindia.com www.ashokleyland.com

INDIAN

AUTOMOBILE INDUSTRY