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Tuesday, October 16, 2012

PROBLEM

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How can we as desi ners and creative problem solvers help project the positive ima e of Rosedale?

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Can we help brin Rosedales many dierent people, businesses, projects and initiatives to ether under one banner?

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WHAT IS ROSEDALE?

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feel of rosedale based on rst meeting with rda and surveys

> established. > central. > tenacious.

> multicultural/multifaceted. > unpretentious. > utilitarian.

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CONCEPTS

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exploration

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exploration

RO SE DA R SEDALE LE

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lm stuff

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APPLICATIONS

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> promotional lm. > t-shirts, stickers, etc. > street art/si n art. > nei hborhood zones. > bus wraps/car wraps. > billboards. > colored spotli hts. > paintin houses.
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lm concept

NEXT STEPS

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> more feedback > further rene identity > show in applications > express importance throu h lm > communication implementation?

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end

THANKS!

Tuesday, October 16, 2012