MARKETING

Strategies & Tools for Consultants

Creating Publicity:
Look Deeper To Find Newsworthy Stories

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MARKETING
Strategies & Tools for Consultants

Newsworthy stories are in any company-just look deep to find the hidden gem.

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MARKETING
Strategies & Tools for Consultants

Then, tell the right story, the right way.

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MARKETING
Strategies & Tools for Consultants

“Any publicity is good publicity” only works in Hollywood!
Highlight your company or product in a positive way.

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MARKETING
Strategies & Tools for Consultants

So what is news?

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MARKETING
Strategies & Tools for Consultants

Compelling stories get noticed.

But what is compelling?

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MARKETING
Strategies & Tools for Consultants

You know the obvious ones:
• • • • Launching a new company Hiring a new executive Introducing a new product or service Winning an industry award

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MARKETING
Strategies & Tools for Consultants

People want to read about other people.

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MARKETING
Strategies & Tools for Consultants

Here are some less obvious solutions:
• Community involvement
– Encourage your client to promote their time or monetary donations. – Don’t let your client shy away from these stories or worry that it’s self promotion.

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MARKETING
Strategies & Tools for Consultants

Profile an extraordinary employee
– Interview some of the company’s employees to identify someone with an extraordinary story. – Speak with employees who may have overcome tragedy or achieved success against all odds.

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MARKETING
Strategies & Tools for Consultants

• Highlight partnerships with something bigger
– Connect with a national or international event, holiday or special happening. – Help your client review their annual planning calendar to see if publicity opportunities already exist.

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MARKETING
Strategies & Tools for Consultants

Use a checklist for your final review.

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MARKETING
Strategies & Tools for Consultants

Key questions:

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MARKETING
Strategies & Tools for Consultants

The Result

www.ConsultingMO.com

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