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Simplify360 for Agencies: How can Agencies leverage social media.

Simplify360 for Agencies: How can Agencies leverage social media.

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Published by Simplify360
How can social media and digital media agencies use Simplify360 and its benefits.
How can social media and digital media agencies use Simplify360 and its benefits.

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Published by: Simplify360 on Oct 22, 2012
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07/08/2014

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AGENCY

SOCIAL MEDIA FOR

Enable your organizations to effectively implement social media concepts in to core business functions.

36

Simplify

Analyze & Act

Social Media Management SaaS Infrastructure

SUCCESS STORIES
Simplify360 has partnered and worked closely with some of the most renowned global digital media agencies. Among them, Starcom MediaVest has had long and fruitful relationships with Simplify360 and the partnership is working great for both of us. WHY SOCIAL MEDIA?
The 2012 RSW/US New Year Outlook Survey which was completed by over 100-senior level Marketers (“Clients”) and over 100 Agency Principals from Agencies of different types/sizes shows a disconnect between marketers and agencies. Simplify360 is working with both the Digital Only This disconnect is deeply associated with the proliferation of digital platforms and trends which is making it harder for marketers to make their decisions, plus the unhealthy economy. Shops and traditional agencies. We have had an opportunity to understand their challenges and work together to solve them. Marketers are looking for better validation from Agency for their spending. In addition to this, the rise in the number of Digital Only Shops is giving Marketers more options and a competition to traditional agencies.

Few organizations have figured out how to use Social Media effectively to achieve their enterprise goals.

CHALLENGES OF AGENCIES IN SOCIAL MEDIA
• Creating effective social media validation for clients through research • Providing actionable insights to clients through social media data • Setting up strong and reliable social media delivery teams

The key problems and challenges
• Took long time to convert clients due to lack of social media validations • Facing a tough delivery issues in social media from the clients • Reporting structure was not up to the demand of the clients

About Simplify360
Simplify360 is a social media management infrastructure platform. It enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 AnalyticsTM, we extend a sophisticated and user-friendly environment to realize value via actionable intelligence. To know more about Simplify360 visit: www.simplify360.com or e-mail us at: support@simplify360.com

What they have achieved via Simplify360:
• The client acquisition rate increased. 3 out of 6 clients converted. • Helped save 50% of delivery cost through Simplify360 consultancy • Reporting structure was streamlined and delivery time reduced.

100% 80% 70% 60% 40% 20%

Before
100%

After

After
50%

India Address:
3rd Floor, 7/1 Binnamangala, 100 Feet Road, Indiranagar, Bangalore 560038. Phone (Bangalore) : +91-80-40971130

50%

Before
16% Before After Before After

Delivery Cost

Client acquisition rate

US Address:
11824 Jollyville Road, Suite 402, Austin, TX 78759. Phone (US) : 512-539-0360

Currently, Simplify360 is helping to create new pitch every week. The client has build up a strong confidence in the social media front are going aggressively towards innovative frontier. Simplify360’s effective partnership program and social media insight reports (Simplify360 Brand AuditTM) has helped Starcom MediaVest stand out among other agency crowds.

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