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Business Leader Briefing: Instagram for Business

Business Leader Briefing: Instagram for Business

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Published by Krista Neher
Boot Camp Digital presents this free report on Instagram for Business and how to use this brand new networking site (now with over 100 MILLION uers!) to build your business and gain more leads, sales, and customers.
For instant training on instagram, go to www.bootcampdigital.com/instagram
Boot Camp Digital presents this free report on Instagram for Business and how to use this brand new networking site (now with over 100 MILLION uers!) to build your business and gain more leads, sales, and customers.
For instant training on instagram, go to www.bootcampdigital.com/instagram

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Published by: Krista Neher on Oct 26, 2012
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Info@BootCampDigital.com     646-­‐450-­‐2267  

  www.bootcampdigital.com  

Business  Leader   Briefing  -­‐Instagram:  

Is  this  explosive  new     social  network  right  for   your  business?    

Facts    
Four  billion  photos  have   been  taken  with  the   Instagram  app  and  counting.   The  time  to  get  your   Instagram  marketing  in   shape  is  now  or  never.  

How  Big  Is  It?  
Instagram  has  gained  over  100   million  users  in  the  last  2  years,   and  it  gets  a  new  user  every   second.  300  million  photos  are   uploaded  every  day  to   Facebook  via  Instagram.    

Bottom  Line  
Instagram  is  a  sharing  site.   Social  media  is  becoming   highly  visual.  Failing  to   adapt  to  this  new  social   network  means  failing  to   grow  your  business.      

The  Business  Leader’s  Guide  to  Instagram  Marketing  
Several  companies  are  finding  incredible   success  by  getting  active  on  Instagram.  What  is   Instagram  and  how  can  your  business  benefit?     According  to  Instagram  itself,  Instagram  is  a   This  Business  Leader  Briefing  will    
“fast,  beautiful,  and  fun  way  to  share  your   photos  with  friends  and  family.  Snap  a   picture,  choose  a  filter  to  transform  its  look   and  feel,  then  post  to  Instagram.”     cover  everything  you  need  to   know  about  Instagram:   • • The  latest  statistics  on   Instagram   How  to  apply  your  business   and  marketing  strategy  to   Instagram   How  to  Manage  Content   Why  You  Should  Pay  Attention  to  Instagram   Instagram  has  experienced  an  incredibly  fast   growth  rate,  and  users  are  overwhelmingly  active.   Approximately  58  photos  are  uploaded  to   Instagram  every  minute,  and  there  are  575  likes   and  81  comments  by  Instagram  users  every   second.   Remember…   Traditional  Marketing  will  not  work  on  Instagram   • Marketing  on  Instagram  is  about  sharing   beautiful  photos,  not  talking  about   yourself  

Instagram  was  set  up  so  that  users  can   share  it  to  Facebook,  Twitter,  and  Tumblr  as   well  –  encouraging  users  to  share  their   content  in  as  many  forms  as  possible.    

Want  to  Skip  the  Report  and  Get  Instant  Results??  
Go  to  www.bootcampdigital.com/instagram  and  we’ll  provide  on-­‐demand,  instant  online  training  on  how   to  market  your  brand  successfully  on  Instagram.      
 

   

info@BootCampDigital.com     646-­‐450-­‐2267  

    www.BootCampDigital.com  

How  Are  You  Going   to  Stand  Out?  
Every  brand  or  business  that  is  active  on   social  media  sites  wants  the  same  thing  –   to  increase  their  success  and  spread   awareness  about  their  product  or  service     But  businesses  are  forgetting  to  listen  to   their  customers,  and  fans  are  tired  of   being  ignored     How  are  you  going  to  stand  out  to  the   consumers  you’re  trying  to  reach  on   social  sharing  sites  like  Instagram?  

How  Does  Instagram  Work?  
Instagram  is  incredibly  easy  to  join  and  access  is   instant  and  available  to  everyone!   Instagram  is  basically  a  mobile  platform.  Users  can   download  the  app  for  free  on  their  iPhone  or  Android   or  other  smart  phone,  and  then  register  their   Instagram  account.   Once  registered,  users  take  a  photo  with  their  mobile   phone,  and  then  choose  a  filter  from  Instagram   through  which  they  can  transform  the  regular  photo   into  a  beautiful  image.     The  perfect  set-­‐up:   Instagram  is  set  up  in  a  way  that  makes  it  easy  to   create  beautiful  pictures,  and  to  follow  people,   brands,  and  topics  that  you’re  interested  in  in.   • Once  you  join,  you  can  edit  your  profile  and   choose  people  that  you  want  to  follow.  They   will  show  up  in  your  “newsfeed”  –  similar  to   Facebook   Other  users  can  begin  following  you  and   seeing  the  content  you  post  –  all  accounts  our   automatically  public  but  can  be  switched  to   private   Instagram  has  tons  of  filters  you  can  use  to   edit  your  photos,  that  allow  you  to  change  the   lighting,  contrast,  brightness,  and  more    

How  Effective  Can  Instagram  Be?  
These  facts  will  show  you  that  Instagram  could  have  a   huge  impact  on  branding  your  business   • Instagram’s  main  appeal  is  its  photo  filter,   that  allows  regular  photos  taken  by  users  to   look  like  they’ve  been  professionally  edited   The  mobile  app  now  has  over  100  million   users,  even  though  it  only  works  on  iOS   (Apple)  and  Android  devices     The  Instagram  app  launched  on  Android  just   this  year  –  and  had  5  million  downloads  in  6   days   It  was  able  to  catch  the  attention  of  the  most   powerful  social  network  in  the  world  –   Facebook  bought  Instagram  for  $1  billion  in   April  of  2012   It’s  a  quick  way  for  information  to  go  viral  –   because  Instagram  uses  Hashtags  (#)  in  the   same  way  Twitter  does,  users  can  track   popular  topics  and  categories  on  Instagram  

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At  this  point,  you  shouldn’t  be  deciding  whether  or   not  to  get  on  Instagram  –  you  should  be  focused  on   how  to  market  successfully  on  the  site!  

Info@BootCampDigital.com     646-­‐450-­‐2267  

  www.BootCampDigital.com  

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Why  It’s  So  Important  to  Have  an  Active  Instagram  Account   AAPresence:   Instagram  has  grown  so  quickly  and  successfully  in  the  past  couple  of  years  that  marketers  need  to  start  paying  

as  much  attention  to  this  photo-­‐sharing  site  as  they  do  to  Facebook  and  Twitter.  Here  are  some  of  the  ways   Instagram  can  improve  your  business:     Brand  Exposure:   If  the  statistics  above  tell  you  anything,  it’s  that  people  love  images  and  they  love  sharing  information  visually.   Instagram  didn’t  launch  until  2010,  and  it  already  has  over  100  million  users  and  counting.  Social  media  users   love  looking  at  images  –  that’s  why  Pinterest  is  so  popular  as  well.  By  getting  your  brand  or  business  active  on   Instagram,  you  can  share  beautiful  photos  of  your  products  or  services  with  users,  without  having  to  waste  tons   of  energy.       Brand  Support:   Over  4  billion  photos  have  been  shared  on  Instagram  since  October  of  2010.  When  people  see  something  they   like,  their  first  instinct  is  always  to  share  it.  And  as  studies  have  shown,  there  are  only  2  things  we  trust  when  it   comes  to  advertising:  people  we  know  and  people  we  don’t  know.  Stop  wasting  tons  of  money  on  television   advertisements  and  billboards.  Instead,  build  a  loyal  following  on  Instagram  and  have  them  share  your   information  for  you.   Your  Brand  or  Business  Can  Go  Viral:     As  with  Twitter,  Instagram  uses  Hashtags  to  track  content.  A  Hashtag  is  a  pound  sign  (#)  placed  in  front  of  a   category  that  automatically  creates  a  link.  So  if  you  sell  shoes,  you  can  hashtag  something  like  #cuteshoes,  and   anyone  searching  on  Instagram  for  cute  shoes  can  immediately  come  to  your  account  and  see  dozens  of   beautiful  shoe  products.       3  

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info@BootCampDigital.com     646-­‐450-­‐2267  

    www.BootCampDigital.com  

How  Can  You  Make  the  Most  of  Your  Presence  on  Instagram?  
Remember  What  It  Is  For     Kevin  Systrom  and  Mike  Krieger,  the  two  founders  of   Instagram,  call  it  a  “new  entertainment  platform.”  But   it’s  not  just  a  photo-­‐sharing  service  –  “it’s  a  storytelling   service.”  Think  of  creative  ways  to  tell  the  story  of  your   business  or  brand  so  that  Instagram  users  become  easily   attached  and  want  to  share  your  story  with  others.       Join  the  Conversation   Think  of  Instagram  as  a  “Cocktail  Party.”  Don’t  be  the   loud  guy  that  stands  in  the  corner  and  just  tries  to  talk   about  himself  the  whole  night.  Pay  attention  to  others,   ask  them  questions,  like  their  photos,  and  share  your   opinions  and  compliments  through  comments.   Marketing  on  Instagram  is  about  participating.   • • Remember  to  be  Real  and  Authentic!   Engage  in  conversation,  thank  your  followers,   ask  them  questions   Remember  to  come  off  as  personal  and   interested  in  what  your  customers  have  to  say   –  this  isn’t  at  all  like  traditional  advertising   Follow  users  who  have  interests  that  are   relevant  to  your  brand   Always  use  unique  images,  and  include   appealing  descriptions     Think  about  the  type  of  photos  you’d  want  to   share  when  it  comes  to  working  on  the   account  for  your  brand  or  business   Think  visually  –  Instagram  users  are  attracted   to  color  and  beauty  

• • •

Some  Key  Aspects  to  Instagram   Success?  Hashtags  and  Contests!  
Hashtags:   *Hashtags,  otherwise  known  as  the  #  sign,  is  a  way   of  tracking  trending  topics  and  photos  on   Instagram   *For  example,  if  you’re  an  arts  &  crafts  supply  store   and  are  uploading  a  photo  of  a  DIY  Christmas   wreath,  you  can  put  #Christmas  in  the  caption  and   that  “hashtag”  will  create  a  link  to  your  photo.   *Anyone  searching  about  Christmas  on  Instagram   will  see  your  picture!     *Hashtags  should  be  short,  obvious,  and  intuitive   *Benefits  include  the  branding  (so  others  get  to   know  your  company)  &  the  ability  to  track  and   respond  to  your  most  social  and  loyal  customers     Contests:   Hosting  a  photo  contest  on  Instagram  is  a  great   way  to  brand  your  business  and  build  awareness.   Ask  customers  or  employees  to  take  photos  of  your   product  or  service  and  make  the  directions  and   rules  clear  and  easy  to  understand    

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Info@BootCampDigital.com     646-­‐450-­‐2267  

  www.BootCampDigital.com  

Marketing  Your  Brand  on  Instagram  
You  already  have  a  ton  of  great  reasons  to  market   your  business  on  Instagram:     • • • • Brand  Exposure   Brand  Advocacy   Brand  Support   Making  Your  Brand  Go  Viral  

Look  at  the  graph  below  to  see  why  Instagram  stands   apart  from  other  social  media  sites…  As  the  graph   shows  you,  the  number  of  minutes  spent  on  photo   sharing  apps  from  July  2011  to  March  2012  greatly   increased,  and  has  only  continued  to  do  so  since.  

Users  in  social  media  are  interested  in  one  thing  –   images.  People  don’t  want  you  to  tell  them,  they  want   you  to  show  them.  The  human  mind  reacts  much  more   These  are  great  benefits,  but  what  really  sets   quickly  to  photos  than  to  text,  and  Instagram  is  the   Instagram  apart  from  the  dozens  of  other  social  media   perfect  app  to  help  you  take  advantage  of  that  fact.   sites?      

 

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info@BootCampDigital.com     646-­‐450-­‐2267  

    www.BootCampDigital.com  

It  All  Comes  Down  to  the  Content…  
 Instagram,  like  most  social  networks,  will  be  constantly  evolving  and  adding  new  features.  Adapting  your  marketing   strategy  will  be  easy,  as  long  as  you  remember  the  key  to  Instagram  -­‐  always  share  content  that  your  followers  want  to  see.    

Remember:  Pay  Attention  to  the  Facts…  
 

*Instagram  has  over  100  million  users.     *A  new  user  joins  Instagram  every  single  day   *When  asked  how  often  people  take  and  share  photos  on  their  phones,  49%  of  people  said  often     Social  media  users  are  all  about  visual  sharing  now.  The  only  way  to  get  their  attention  is  to  join  them  –   speak  to  your  consumers  through  appealing  images  and  you’ll  start  seeing  results  in  no  time.     Pay  attention  to  what  your  fans  say,  because  when  they’re  happy,  it  spreads,  and  before  you  know  it,   you  will  have  more  customers  that  you  know  what  to  do  with!    
   

Bottom  Line  
There  are  hundreds  of  success  stories  of  brands  getting  excellent  results  and  hundreds  –  even  thousands  –   of  customers  from  using  Instagram.  It  can  work  for  your  business  too  –  no  matter  how  big  or  small  your   company  is.  See  the  page  below  to  find  out  how  you  can  create  an  action  plan  to  get  results.   6    

Info@BootCampDigital.com     646-­‐450-­‐2267  

  www.bootcampdigital.com  

About  the  Author:     Krista  Neher  

Krista  Neher  is  the  CEO  of  Boot  Camp  Digital,   a  bestselling  author  and  an  international   speaker.    As  the  CEO  of  Boot  Camp  Digital   Krista  has  trained  thousands  of  marketers  and   businesses  on  how  to  harness  the  power  of   social  media  to  grow  their  business.    Krista  has   over  10  years  of  marketing  experience  and  has   worked  with  companies  like  P&G,  Macy’s,  GE   and  the  United  States  Senate.  
 

Krista  is  the  author  of  the  bestselling  Social   Media  Field  Guide  and  a  co-­‐author  of  a  leading   textbook  titled:  Social  Media  Marketing  A   Strategic  Approach.    Krista  also  created  one  of   the  first  accredited  social  media  certification   programs.  

Get  Your  Social  Media  in  Shape.   Do  you  want  to  stay  up  to  date   on  the  latest  in  social  media?  
We  Have  a  Program  for  You!  
Boot  Camp  Digital  is  a  training  organization  with  a  mission  to  help   businesses  stay  educated  and  get  results  from  social  media  and  digital   marketing.  We  have  programs  for  all  knowledge  levels  and  business   needs:  

Now  That  You  Understand  What   Instagram  Is,  Do  Something!  

Want  the  opportunity  to  interact  with  Krista   Neher  directly  and  learn  how  to  increase  your   Instagram  Marketing  success  –  without  leaving     your  home?     Sign  up  for  our  October  22nd  online  training  on   Instagram,  Infographics,  and  Images  (1:30-­‐3:00   pm  EST).  We’re  offering  a  $10  discount  to  the   first  100  registrants,  but  spots  are  running  out,   so  register  now  to  take  the  first  steps  towards   Instagram  marketing  success  while  saving   money!   www.bootcampdigital.com/instagram  

« Live  two  day  Boot  Camp  in  Cincinnati  Ohio  (quarterly)   « Online  Boot  Camp  with  over  24  recorded  modules  to   learn  at  your  own  pace  (available  on  demand)   « Online  Membership  program  (with  the  latest  topics)   « Custom  corporate  training  programs    

www.bootcampdigital.com/training  
“The  class  was  phenomenal!  Krista  was  able  to  provide  step-­‐by-­‐ step  instruction  in  how  to  use  social  media  —  which  tools  to  use   to  keep  my  website  content  current,  how  to  start  a  Facebook  fan   page  and  how  to  create  a  blog.    If  you  are  new  to  social  media  or   if  you’ve  been  using  social  media,  you’ll  learn  how  to  take  your   social  media  skills  to  the  next  level.    I  recommend  the  class  to   everyone,  from  small  organizations  to  large;  for  businesses  to   non-­‐profits.  Everyone  at  any  level  will  benefit.  “  –  Amy  Foly,   Executive  Director,  NAMI-­‐Clermont  County    

Still  Have  Questions?    Contact  us:  

1600  Main  Street,  Cincinnati  OH,  45202   646-­‐450-­‐2267   info@BootCampDigital.com  

   

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