Organizational Culture

A study on the cultural features of The Birla group

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Overview

A US$ 30 billion corporation, the Aditya Birla Group is in the League of Fortune 500 An extraordinary force of 133,000 employees.

The Rising Sun

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Mission

To be a premium global conglomerate with a clear focus on each business.

Vision

To deliver superior value to our customers, shareholders, employees and society at large.

Values
   

Integrity Commitment Passion Seamlessness Speed

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Culture

Rising Sun Symbol coalesces the various groups, making an emotional connect. This brought a new optimism when the firm was going though turmoil Kumar Birla on ingredients for current and future success “Behind our Group’s considerable achievement lies the intellectual and emotional commitment that our people bring to their work” Policies become employee focused: On future challenges – “As India’s gross domestic product (GDP) was growing at 8% to 9% a year, the main challenge for any corporation in India was going to be to attract, nurture, and retain the right professionals, and, more important, to keep them motivated for the right challenges.” HR department to design and redesign effective methods to anticipate the needs of the current business environment in the Indian Context

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Community Initiatives

In India, the Group's social projects span 2,500 villages. It reaches out to seven million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development. The Aditya Birla Rural Technology Park at Renukoot, Uttar Pradesh: huge campus with a multitude of training centres, to build, upgrade and hone competencies of rural people Runs 42 schools, providing education to over 45,000 children. Of these, over 18,000 children receive free education. At its 18 hospitals in India, 500,000 patients are given extremely subsidized medical care.

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References
 http://www.adityabirla.com/the_group/heritage.h

tm  http://www.adityabirla.com/media/features/valu es_framework.htm  http://www.vgc.in/abg/abg-news.htm  http://www.adityabirla.com/the_group/milestone s.htm

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