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50297091 Nestle Ansoff s Martrx

50297091 Nestle Ansoff s Martrx

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Published by: Ashish Patodia on Oct 30, 2012
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Nestle Pakistan Ltd.



Submitted To:
Sir Raza-Ul-Haque

Submitted By:
Ahmed Rizwan Aroosa Shahid Fizza Hassan Freeha Nadeem Muhammad Wynne Hafiz M. Asif Umair Arshad



Nestle Pakistan Ltd. 2 .

where ever and however. It is present in all five continents. Now Nestlé is undisputed leader in food industry. with more than 509 factories in 83 countries having 231. Nestlé Pakistan is proud of its commitment to excellence in providing value and services to its consumers Nestlé Pakistan Ltd is registered on the Karachi and Lahore stock exchange. 136 in Africa and Oceania. Out of which 220 are in Europe.Nestlé. www. which would drive growth through innovation and renovation. It respects the cultures of the countries it operates in and recognizes the need for quality of life of their people.7 billion Swiss Frances. Nestlé Pakistan visualizes the company to develop an extremely motivated and professionally trained work force. products and brands are the main flag bearers of the company¶s image. services and well known brands to meet the needs of consumers around the world. having 231. The Company's strategy is guided by several fundamental principles.from infancy to old age. throughout their lives.000 employs. 3 . but a human company providing a response to individual human needs. Nestlé has the unique ability to provide a complete range of food products. There are 509 factories are running in 83 countries. It operates in many ways but people. Nestlé Pakistan envisage to grow in the shortest possible time into a food company with the unique ability to meet the needs of consumers of every age group .Nestlé.com) Nestle is the largest food company in the world. has an annual turnover of 74. Nestlé's existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Nestlé is a Switzerland Based International Food Group and is a merger of two companies: Henri Nestlé (1867) + Anglo Swiss (1886) = Merged (1905) Through its effective marketing and a vast sales and distribution network throughout the country. through development of a large variety of food categories of the highest quality. whatever their needs.000 employs. Introduction: Profile: (SOURCE: www. The Company's priority is to bring the best and most relevant products to people. It is not a faceless corporation catering to faceless consumers. 153 in America. It fulfills its social responsibilities and environment is also taken care of.Nestle Pakistan Ltd. Long-term potential is never sacrificed for short-term performance. Nestle is the largest food company in the world. for nutrition and pleasure.pk. wherever they are. it ensure that its products are made available to consumers whenever.

Pellegrino  Vittel ‡ Baby food  Cerelac  Gerber  Gerber Graduates  Mucilon  NaturNes  Nestum ‡ Breakfast cereals        Cheerios Chocapic Cini Minis Cookie Crisp Estrelitas Fitness Nesquik y Chocolate & Confectionery  Smarties  Kitkate y Dairy products  Cerevita  Coffee-Mate  La Laitière  Nido 4 .Nestle Pakistan Ltd. Products: ‡ Bottled water  Arrowhead  Deer Park  Perrier  Poland Spring  Pure Life  S.

Nestle Pakistan Ltd. y Coffee     Nescafé Cappuccino Nescafé Classic Nescafé Decaff Nescafé Dolce Gusto ‡ Petcare           Alpo Beneful Cat Chow Dog Chow Fancy Feast Felix Friskies Gourmet One Pro Plan ‡ Nutrition & health           Boost Clinutren Impact Jenny Craig Nutren Optifast Peptamen Power Bar Resource Yogurt 5 .

Nestle Pakistan Ltd. Competitors: :      Uniliver Cadbury IBL Mitchell¶s Candy land Chart: 6 .

This increase of demand creates more purchasing as well as consumption. In cereal Segment Nestle introduce ³Corn Flakes´ in current market where Fuji was already competing. o Selling more of the same products or services in current markets. o Nestle is eyeing on the market penetration and it is being targeted by devising different marketing strategies. For Example. This increases other rivals to bring innovation in their marketing strategies to sustain in market.Nestle Pakistan Ltd. ANSOFF¶S MATRIX Market penetration: Nestle is: o Increase rate of purchase/ consumption y Nestle products are widely use in market. There are so many rivals o Buy out rivals o Convert non-users into current users y Nestle aims to convert consumers of other companies in to their own customers. o Attract rival¶s customers y As Nestle is one of the most trusted Brand in FMCG. Same case with Nestle Nacters and Powdered tea milk like ³Everyday´ and ³NIDO´. o Acquire new consumer base by making the products available to the every interior of the country and increase its sales. therefore as Nestle introduce product in market it attract rivals. 7 . to sustain growth. As the pure water issue is increasing day by day therefore the demand of mineral water is increasing. They are providing such a good quality of product so that they would attract customer towards their product. o Is experimenting in a big way to bring needed volumes in that severe competition market penetration plays a big role. As Nestle has introduced Nestle mineral water. it has increase competition in current market.

Shezan. These strategies often try to sell other products to (regular) clients. NURPUR Cadbury. OL-FRUIT (OLPERS). Nescafe is the most knowable product for coffee lovers. These strategies often try to sell other products to (regular) clients. MITCHELLES. FAUJI. They are attracting consumers by providing different kinds of coffee and with good quality so this is how they convert non-users into current users. But coffee of this brand is not very knowable and comparatively nestle is more preferable. Nestle start its product with Milk Pack then Nestle further develop products like. under considering the demands of consumers. SUFI. These can be accessories or completely new products. nestle launched following products. Nestle products Water Cereals Dairy products Juices Milk Chocolate Competitive Products Aquafina (PEPSI). Olpers. For example: Nescafe: A product of coffee.Nestle Pakistan Ltd. These can be accessories or completely new products. Prema. Kellogg's. COUNTRY. Now a day¶s Nescafe is the 1st priority for many people. KINLEY (COCA COLA). 8 . Often existing communication channels are used. o Competitor: o o Community coffee is also a coffee company against nestle. ADAMS. HABIB. BLUEBAND. Mars PRODUCT DEVELOPMENT: Sell new products or services in current markets. For example: y In the sell new products or services in current markets.

For example: Breakfast cereals are the example for market development. In this strategy small modifications may be necessary and should beware of cultural differences. Nestle start its product with Milk Pack then Nestle further develop products like. nestle launched following products. Often existing communication channels are used. They know that consumers would never compromise on quality Sell more of the same products or services in new markets.g. 9 . They introduced different types of cereals in market like Nesquik is for Kids and Cheerios cereal are for family. such as when we sell the same product for another purpose. under considering the demands of consumers. These strategies often try to attract clients away from competitors or introduce existing products in foreign markets or introduce new brand names in a market.Nestle Pakistan Ltd. y Nestle Raita is also an example.  Nestle beverages  Nestle baby food  Nestle Pure Water  Nestle Raita  Nestle Coffee & others  Nestle cereals  pet cares MARKET DEVELOPMENT: Nestle has won their consumer¶s trust through good quality & purity in their products. they simply increases their produce line and introduces new product in the same market they have begun with the simple raita and they extended it to different flavours e. Zeera etc. Mint.

 Nestle used to introduce products relate to human care but now they introduced pet care in Pakistan as well  There are many pet loving people in Pakistan. namely related and unrelated diversification. Dog Chow. There are two Types of diversification. people have developed the taste of keeping Pet. 10 . In foreign pet cares is as important as taking care of a human But now in Pakistan. These strategies are the most risky type of strategies. but there is no trend of keep pet in our house as it is in other countries. On the other hand diversification strategies also can decrease risk. So as we know that there is also a different type of food for different people so nestle also introduces pet food. Gourmet Etc. As it expands into different product lines. DIVERSIFICATION: Sell new products or services in new markets. Related Diversification means that we remain in a market or industry with which we are familiar. For example: Alpo. Nestle needs to be flexible in its manufacturing and other value chain activities. This is where we market completely new products to new customers. Often this is focus to explain why the company enters new markets with new products. Pet food is also a new product for the new market which is Pakistan.Nestle Pakistan Ltd.

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