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Business Idea - Tea Cafe

Business Idea - Tea Cafe

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Published by Deepti Anand

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Published by: Deepti Anand on Oct 31, 2012
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08/16/2013

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Chit-Chat Tea Café

Presented by – Group 1

Group 1 Members
Deepti Anand Kanad Kale Rajesh Karia Vinayak Chauhan Gurtej Oshan Saurabh Dubey – – – – – – (066) (101) (102) (111) (116) (120)

Idea
• Nationwide Tea Café Retail Outlets • Tea Culture in India

• Tea + Chatting

Opportunity Evaluation • Market opportunity: Large size of customers • Feasible solution: Technically feasible to open chain of Tea Café and the proposed plan also suggests the same • Basis for sustainable competitive advantage: 3 Q’s of services is advantage for us and varieties of tastes is POD .

Opportunity Evaluation • Commercialization plan execution team: Technical. Managerial and People handling skills are required also recruitment process is very important .

Mullin’s 7 Domain Model .

Socio-cultural & Economic aspects of Market .Market Analysis Macro Level • Overall Market Size : Almost every person has tea at least once in a day (85 crores) • Market ‘S’ Curve goes increasing and becomes saturated • Demographic.

Loyalty cards • Growing Segments for the product: Population is growing . Value for cost & Psychological thinking .Market Analysis (Contd…) Micro Level • Benefits and Attractiveness to customers: Offers. hence our targets will also grow automatically • Value provision : Ambiance.

Industry Analysis : Porter’s 5 Forces Threat of new entrants Is high because There are no entry barriers Bargaining Power of Customers is High because of Various competitors Competitive Rivalry is High due to Other brands and Local players Bargaining Power of Suppliers is low because the suppliers Are rural milk producers Threat of substitutes is high because of availability of Coffee & cold drinks .

Industry Domain Macro Level • Standard Industry Classification: Retail Outlet • Big Industry Width for Tea Market • All Industry specifications covered in Executive summary .

Technological • Sustainable .Industry Domain (Contd…) Micro Level • Attractive Industry : Not seasonal nor Cyclical • New Industry structure if Tea Café is opened • Less barriers : Economic.

Team Domain Aspirations • Motivation • Propensity of Risk taking .

Cost structure for customers & Value for money . Promotions.Team Domain Execution Capability • Execution: Better. cheaper & Faster • Critical success factors: Targets.

Team Domain Networks • Suppliers • Customers • Distributors • Franchises • Human Resource .

Business Model Canvas .

Key Resources • Real Estate • Furniture • Engineering & Maintenance • Human Resource .

Key Activities • Ownership of Real Estate • Following Government Regulations • Franchises Declaration if needed • Customer Management • Distribution Management • Revenue Analysis • Continuous Improvement .

Sugar.Key Suppliers • Raw Material: Various flavored Tea. Milk & Milk Products • Furniture • Real Estate .

Value Proposition • Taste • Quality • Quantity • Quickness of Service • Value for Money .

Customer Relationship • Attractive Offers for new customers • Retaining new customers: Loyalty cards • Future Plans declaration and feedback system .

Customer Segments • High class Customers : Tier 1 City • Middle class Customers : Tier 2 City & Towns .

Channels • Direct channel : Marketing Channel which moves goods directly from a producer to ultimate user • Word of Mouth • Direct Selling : Direct sales contract between producer and final user • Partner Channels in our case .

Cost Structure Start Up Expense 4500000 4000000 3500000 3000000 2500000 2000000 1500000 1000000 500000 0 Cost of Raw Manpower Licenses Purchasing material & investment fees & shop other muncipal resources NOC .

Expected Revenue Expected Revenue 7000000 6000000 5000000 4000000 3000000 2000000 1000000 0 1st 2nd 3rd .

Revenue Streams • Sales • Franchises deposits : Optional. since not all outlets are franchises run • Brokerage • Long term Investments .

Marketing Plan • Publish Ads in News Papers • Marketing in local Bus stops & Railway Stations • Online promotion through social networking sites • Free discount coupons • Group discount offers • Stalls in trade fairs .

Target Market • Students • Office Goers • Business meetings • Formal and Informal Parties .

Competitors • Café Coffee Day • McDonalds • Restaurants .

Social Networking sites • Sponsoring Events • Social Initiatives for various causes .Promotion • Advertisements : Video. News paper • Promotion with help of pamphlets • Public Relations : Word of Mouth. FM Radio.

SWOT Analysis Strengths: • Target Population • Persuasion is easy • Quality Weaknesses: • Competition • Customer’s thought process for constant changes Opportunities: • New market tapping • New Product strategy • Whole market is capture able Threats: • New Entrants • Employee drain .

Organizational Structure CEO Marketing Head Operations Head Finance Head Middle Level Managers Workers and helpers .

Time Frame .

Human Resource Planning • Attractive packages • Performance based promotions and incentives • Training & Personality Development .

Job Description • Company Name – Chit-Chat Tea Café • Profile .Marketing Head Responsibilities: • Regular Market Research • Feedback from customers • Promotional Tactics • Branding • Customer Relations .

Recruitment & Selection for Manpower Manager Level • Interns & PPO • Campus Interviews • Direct Recruitment Worker Level • Hotel Management Interns • Personal Contacts .

Recruitment & Selection for Manpower • • • • • • Developing selection criteria Advertising Short listing Application forms Interviewing Making out the decision .

THANK YOU .

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