Work / Assignment 4 4 4 4 4 4 4 28 Duration of Exam in Hours 3 3 3 3 3 3 3 21 Marks For I.A. 50 50 50 50 50 50 50 350 Exam 100 100 100 100 100 100 100 700 Total Marks 150 150 150 150 150 150 150 1050

Subject Code 10MBA31 10MBA32 10MBA33

Name of the Subject Strategic Management Management Accounting & Control Systems Operations Management ELECTIVE I ELECTIVE 2 ELECTIVE 3 ELECTIVE 4 Total



Sub Code

Business Marketing

Sub Code

Advanced Financial Management Security Analysis & Portfolio Management Mergers, acquisitions & corporate restructuring Merchant Banking & Financial Services

Sub Code

Object Oriented Programming Systems using Java Applications with Database Management Systems Enterprise Resource Planning E-Commerce

Sub Code

Organizations Design & Organisation Development Legal Environment and Industrial Legislations Performance Management & Competency Mapping Personal Growth & Inter- Personal Effectiveness

10MBA MM311 10MBA MM312

10MBA FM321 10MBA FM322 10MBAB F372 10MBA FM323 10MBA FM324/ 10MBA BF/374

10MBA IS331 10MBA IS332

10MBA HR341 10MBA HR342

Sales & Retail Management

10MBA MM313 10MBA MM314

Consumer Behaviour

10MBA IS333 10MBA IS334

10MBA HR343 10MBA HR344

Service Marketing



Sub Code 10MBAPM 351

Subject Materials Management

Sub Code 10MBAIB 361

Subject International Business Environment International Accounting

Sub Code 10MBABF 371

10MBAPM 352

10MBAPM 353 10MBAPM 354

Advanced production & Operations Management Technology Management Advanced Production Planning & Control

10MBAIB 362

10MBAIB 363 10MBAIB 364

Export Management International Business Communication

10MBABF 372 10MBAF M322 10MBABF 373 10MBABF 374 10MBAF M324/

Subject Principles & Practice of Banking & Insurance Security Analysis & Port- Folio Management Banking & Insurance Products Merchant Banking & Financial Services

III SEMESTER STRATEGIC MANAGEMENT Sub Code: 10MBA31 No. of Lecture Hrs/week: 04 Total No. of Lecture/Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100

MODULE 1 (7 Hours) Meaning and Nature of Strategic Management, Its importance and relevance, Characteristics of Strategic Management, The Strategic Management Process –Relationship between a Company’s Strategy and its Business Model. MODULE 2 (7 Hours) Strategy formulation – Developing Strategic vision and Mission for a company – Setting Objectives – Strategic Objectives and Financial Objectives – Balanced score card, Company Goals and Company Philosophy. The hierarchy of Strategic Intent – Merging the Strategic Vision Objectives and Strategy into a Strategic Plan. MODULE 3 (7 Hours) Analysing a company’s External Environment – The Strategically relevant components of a company’s external environment – Industry Analysis- Porter’s dominant economic features – Competitive Environment Analysis – Porter’s five force model - Industry driving forces – key success factors- concept and implementation. MODULE 4 (6 Hours) Analysing a company’s resources and competitive position – Analysis of the company’s present strategies – SWOT Analysis – Value chain Analysis – Bench marking. MODULE 5 (7 Hours) Generic Competitive Strategies – Low cost, Differentiation, Best cost , Focused Strategies .Strategic alliances, Collaborative partnerships , Mergers and acquisition, Joint Ventures Strategies – Outsourcing StrategiesInternational Business level strategies. MODULE 6 (7 Hours)

Formulating long term and Grand Strategies – Tailoring Strategy to fit specific Industry and company situation – long term objectives for Grand Strategies- Innovation, Integration and diversification – Conglomerate Diversification, Retrenchment, Restructuring and turnaround – GE nine cell planning grid and BCG Matrix. MODULE 7 (8 Hours) Strategy Implementation – Operationalizing strategy, Annual Objectives, Developing Functional strategies, Developing and communicating concise policies. Institutionalizing the strategy, Structure, Leadership and Culture. Ethical Process and corporate social responsibility. MODULE 8 Strategic review and audit (7 Hours) Strategic control guiding and evaluating strategies, Establishing Strategic controls, Operational Control Systems, Monitoring performance and evaluating deviations, challenges of strategy Implementation. RECOMMENDED BOOKS: 1. 1. 2. 3. Crafting and executing strategy by Arthur A. Thomnson Jr., A. J. Strickland III, John E. Gamble-Tata McGraw Hill, 14/e, 2005 Strategic Management – An Integrated Approach by Charles W.L. Hill, Gareth R..Jones – BIZTANTRA, 6/e, 2004/05 U. Iachru, Strategic Management, Excel Books.

REFERENCE BOOKS: 1. 2. 3. 4. Strategic Management Concepts & Cases by Fred R. David – Pearson Education/PHI. Strategic Management Building and Sustaining Competitive Advantage by Robert A. Pitts, David Lei. – Thomson South – Western, 3/e, 2002 Competitive Advantage by Michael E Porter, Free press, NY Strategic Management by David Hunger

MANAGEMENT ACCOUNTING & CONTROL SYSTEMS Sub Code: 10MBA32 No. of Lecture Hrs/week: 04 Total No. of Lecture/Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100

MODULE 1 (9 Hours) Basic concepts, goals, and strategic key variables in management control systems. Management by objectives. Management Control - Operational Control – Task Control. Concept of cost centers, profit centers and investment centers. sources for cost information, Cost units- classification of costs- cost analysis for management decision making. MODULE 2 (7 Hours) Determining product costs: cost elements for product costing- - accounting for factory overheads- principles of allocation and absorption – determining product costs. Mechanics of ascertaining product costs under job order costing and process costing (Does not include Equivalent production, Byproducts). Theoretical concepts of Activity Based Costing (ABC), Simple problems on ABC analysis. MODULE 3 (8 Hours) Cost-volume – profit (CVP) Relationship: Profit planning- behavior of expenses in relation to volume- CVP model- sensitivity analysis of CVP Model for changes in underlying parameters- assumptions of the CVP Model- Utility of the Model in Management Decision Making. MODULE 4 (8 Hours) Variable costing: Concept of variable (Marginal) costing. Comparison between variable costing, - advantage of variable costing. Decisions involving alternative choices: cost analysis for decision making like discontinuing a product, accepting a special order, make or buy, Sell or Process further, Product Mix

3/e. 2003 Management Accounting – Atkinson – Pearson / PHI.( only theory) MODULE 6 (8 Hours) Budgeting and budgetary control: . 2004 Cost Accounting – Jawaharlal – TMH. 11. Equipment Selection decisions. 4.marginal analysis and pricing – full cost pricing-ROI pricing – contribution approach to pricing – concepts of transfer pricing.Bhattacharya – PHI. 11/e. Make or Buy decisions. N. Product add or drop decisions. OPERATIONS MANAGEMENT Sub Code: 10MBA33 No. 1/e.Budgeting as a tool of management control-steps in budget preparationFunctional budget (simple Problems on Sales.N Arora – Vikas. 2003. 2004 Management Accounting – Sharma.Planning & Control. 2003 Management Control Systems – Merchant – Pearson. Saravanavel-Management Control System. Managerial uses of break even analysis.(TMH) Introduction to Management Accounting . Production process selection decisions. Capacity expansion decisions. 10. Sashi K Gupta – Kalyani P. 11/e.development of standards for material and labour costs.analyzing overhead variance (only theory) MODULE 8 (3 Hours) Cost control and cost reduction: introduction to cost control.Advantages. Khan & Jain. and percentage of full capacity. 2004 Cost Accounting – M. Note: The module will cover both theory and numerical problems with emphasis on decision making for competitive advantage. PHI. Material).variance analysis –breakup of material and labour cost variances. 5. 11/e. Break even for Multi Product situations. . Anthony & Vijay Govindrajan –Management Control system-(TMH). Lynch & Williamson: Accounting for Management. 3. 7. Limitations of Breakeven analysis. limitations.cost reduction. 3/e Management Accounting – Sudhindra Bhat – Excel Books Cost Accounting: Principles and Practice . 6. 9. Production.MODULE 5 (5 Hours) Pricing policies:.fields covered by cost reductiontools and techniques for cost reduction. 2003 Practical Costing. of Lecture/Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (7 Hours) Introduction and Break even analysis Break even analysis . sales value. Cost Audit: Scope of cost audit – Types . 2005 Recommended book for module-1 Khan & Jain. 8. 4. 2.Charles T Horngren –Pearson/PHI. Recommended book for 5 & 6 REFERENCES BOOKS: 1. flexible budgets.Break even analysis in terms of physical units.(HPH) Cost Accounting -Charles T Horngren –Pearson/PHI. 2. 3/e. (Proportion of problems 60% and theory 40%) RECOMMENDED BOOKS: 1.objectives of pricing policies. (does not include Master budget & Cash budget) MODULE 7 (8 Hours) Standard costing and variance analysis: Need for setting standards. 2003 Robert. 1/e. 7/e.Management Accounting –(TMH).Cost Accounting-(TMH). of Lecture Hrs/week: 04 Total No.P C Tulsian – Vikas. 3.

Facility location models. Discounts . purchase order. Work Study and related working conditions and human factors. Procurement procedures including bid systems. Method Study Introduction to Method Study.materials and profitability. Vendor selection and development. safety stocks. Classification. forecasting time horizon. productivity. Roles and responsibilities of purchase professionals. purchase requisition. capacity requirement planning. purpose. examining. fixed position layout. sources of data. Facility layout planning. and office operations. necessity and importance of aggregate planning. quantitative forecasting models . Numerical problems on location selection MODULE 4 (6 Hours) Employee Productivity Productivity and work study Productivity and the standard of living. types of forecasting. Capacity requirement planning. Inventory Management: Concepts of inventory. roles responsibilities. financial impact of capacity decisions. Inventory models – EOQ.types. Productivity and the organization. ethics in purchasing. Layout and its objectives for manufacturing operations. Work Measurement Introduction to Work Measurement. cellular manufacturing layouts. Demand and capacity options and strategies in production and services. benefits of MRP. elements of MRP.. BOM. functions. Inventory records. psychological factors. Inventory models. Purchase functions. Note: The module will cover theory focusing on safety. alternatives for managing demand and supply. Quantity discounts. Time study and setting standards Numerical problems on productivity measurement. Materials requirement planning. qualitative forecasting techniques. Inventory costs. objectives of MRP. Numerical problems on vendor rating. process layout. time study and work standards MODULE 5 (6 Hours) Capacity Planning Concept and overview of aggregation. Stores. Planning hierarchies in operations. Weighted moving average. level production aggregate planning. capacity and value. Data collection. Concepts of lead time. concepts of yields (productivity) and its impact on capacity. aggregate planning.MODULE 2 (7 Hours) Forecasting Forecasting as a planning tool. work content and time. selective inventory management. service operations. Measurement of errors. capacity augmentation strategies. Re order point. Worker flow study. Worker area study. hybrid layouts. Note: The module will cover both theory and numerical problems MODULE 3 (6 Hours) Facility Planning Facilities location decisions. Exponential smoothing. types. and FSN analysis. Vendor rating.Linear regression. Matching demand and capacity. and productivity. principles. variables affecting labour productivity. ABC analysis. aggregate planning types and procedure. factors affecting facility location decisions and their relative importance for different types of facilities. material requirement planning. forms used and records maintained. Moving average. Resource requirements planning system. types of plant layouts – product layout. warehouse operations. Factors influencing layout changes. Exponential smoothing with trends. MODULE 6 (6 Hours) Materials Management Role of Materials Management. Work sampling study. short and long range forecasting. capacity planning and steps. ABC VED. amendments. Monitoring and Controlling forecasting models. and improving work. Managerial importance of aggregate plans. recording. Material flow and material handling study. demand chase aggregate planning.

Positioning Strategies. B. of Lecture Hrs/week: 04 Total No. Roles of Buying centre. Upendra kachru. cycle time and value. MARKETING AREA BUSINESS MARKETING Sub Code: 10MBAMM311 No. Baldrige award. K Sridhar Bhat. 2. their main focus. linkages with functional domains like production. Operations Management. dimensions of quality. Consumer Marketing. MODULE 8 (6 Hours) Quality Management II Concept of specification limits. Concentrated and Niche Markets. costs. Conflict Resolution in Decision Making Ethics in Purchasing MODULE 3 (8 Hours) Market Segmentation: Choosing Target Segments.Second impression 2007 Operations Management. Quality Systems – Need. Demings prize. Process control and control charts for both attributes and variable data. Stevenson 8th 2005 edition. Operations Management Theory and Practice. Excellence models. Quality circles. MODULE 2 (7 Hours) Nature of Industrial buying: Organisational buying Activity. Economics of Industrial demand – The Resellers Market – The Industrial Marketing Concept. Classifying Industrial Products. Positioning. Differentiated and Un-Differentiated Markets. Production and Operations Management – Prof. Richard B Chase11theditionTMH. 4. Environmental effect on Industrial Market with special reference to Government rule. Himalaya Publications Production and Operations Management. Quality Function Deployment and its benefits. The course will cover both theory and numerical problems ( theory and numerical in the ratio of 40 : 60 ratio) RECOMMENDED BOOKS: 1. Inter Personal Dynamics of Industrial Buying Behavior. Text and cases. Relationships between quality. Juran’s quality trilogy Impact of quality on costs – quality costs. Norman Gaither & Greg Fraizer. 2008 Operations Management. Difference between Industrial Market Research and Consumer Market Research MODULE 4 (7 Hours) . coverage. benefits. awards and standards awards – MBNQA. Organizational Procurement Characteristics – The Industrial Marketing Environment. ISO 9000 – 2000 clauses. Tata Mc Grawhill. Understanding Industrial Markets.MODULE 7 (12 Hours) Quality Management I Basic concepts of quality of products and services. Operators role in quality assurance.Mahadevan. William J. REFERENCE BOOKS: 1. 3. 3. linkage with generic strategies. Demings 14 principles. Role of management in implementing quality systems. 2. Buying models and buying centre concept. productivity. statistical control limits. Pearson education. Thomson South Western. organizing for continuous improvement. QS 9000 clauses. Industrial Marketing vs. marketing. Types of Industrial Markets. 3 rd edition.. Byron J Finch. six sigma concepts. coverage. Ashwathappa. Operations Now. PDCA cycle. K. Quality improvement and cost reduction – 7 QC tools and 7 new QC tools. First edition excel Books. of Lecture/Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (6 Hours) Dimensions of Industrial Marketing: Nature of Industrial Marketing.

Participation of other Channel Members in Industrial Distribution. Emerging Trends in Sales Management. Cengage Learning. – TMH. Michael D. 4. Types of sales organisations. uses. Vitale & Giglierano – Cengage Learning. Measuring the Effectiveness of Sales Force. 9/e. K. Thomas W. concept of learning curves. Four forms of Seller Roles Case studies in Indian context only RECOMMENDED BOOKS: 1. Robert R.. Compensation. Developing Strategies for new and existing products Business Service Marketing: Special Challenges MODULE 5 (6 Hours) Formulating Channel Strategy: Industrial Distributor. Message Formulation. Frank G. elementary study of sales organizations. Evaluation. Pricing Strategies. Analyzing Industrial Product Life Cycle. Leasing MODULE 7 (6 Hours) The Promotional Strategies: Advertising in Industrial Markets.Formulating Product Planning: Developing Product Strategy. 2.sales Promotion. 1/e Business Marketing. qualities and responsibilities of sales manager. sales training. 2/e. of Lecture Hours: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 PART – A SALES MANAGEMENT MODULE 1 (8 Hours) Introduction to sales management: Meaning. Krishna Havaldar – TMH.Use of Sales Promotion in Industrial Markets. Importance. John F. evaluation of advertising.Channel Logistics. Motivating. 3/e. Personal Selling. 2. 5. MODULE 6 (6 Hours) Pricing Strategies: Price Determinants. assessing the customer service. 2005 Industrial Marketing. trade shows and exhibitions B 2 B Forms of E-Commerce MODULE 8 (6 Hours) Management of Sales Force: Managing the Industrial Sales Force.budgetary support. Directing. Business Marketing. Personal Selling: Selecting and Recruitment of Industrial sales person. TMH. Robert Dwyer. 3/e. Definition. Factors that Influence the Pricing Strategies.2005 Business to Business Marketing. Oxford SALES AND RETAIL MANAGEMENT Sub Code: 10MBAMM312 No. of Lecture Hours / Week: 04 Total no. Hutt. Tanner Jr. Ghosh. Total Cost approach customer service. planning for the sales force Deployment. choice of the right Distributors. Task Assignment. Speh. policies. et al. Industrial Marketing. 3.2007 Industrial Marketing. Competitive Bidding. operating characteristics. media . Identifying the cost centers. Organizing and controlling the industrial sales force activity. Bingham Jr. Prof. Size Characteristics. Role of Sales Agent and their drawbacks. Relationship Sales and Marketing.2006 (4 Hours) REFERENCE BOOKS: 1. Reeder & Reeder – PHI Business Marketing Management.Relationship of Logistics & Physical Distribution. MODULE 2 (5 Hours) . Geographical Distribution. P.

meaning. Retail sales promotion. Retail Location and Layout plan. MODULE 4 (6 Hours) Sales force motivation and compensation: Nature of motivation. Ogden. size. Panda & Sunil Sahadev. Marketing Strategies. situations. Retail pricing strategies. 2/e. 2007. careers in Retailing. meaning. Channel choice. selling skills. Retail industry India. product movement. Characteristics. designing. MODULE 6 (5 Hours) Retail Market segmentation: Introduction to Market segment. procedure for sales quota. TMH Integrated Retail Management by James R. Dimensions of segmentation. publicity. William L Crowe. Emergence of organisations of retailing.Douglas J Dalrymple.3/e. criteria for selection of suppliers. Vikas Publishing House Sales Management. Oxford University Press Managing of Sales Force by Spiro Stanton Rich. MODULE 8 (6 Hours) Relationship Marketing in Retailing: Management of Relationship. Follow-up-action. Importance. structure. Types of sales quota. 2. 6/e.Palgrave Macmillan Retail Management by Chetan Bajaj-Oxford Publication. MODULE 3 (7 Hours) Management of Sales Territory & Sales Quota: Sales territory. Retail promotion strategies. Sales & Retail Management an Indian Perspective by Dr. Merchandising plans. sales presentation. TMH REFERENCE BOOKS FOR SALES MANAGEMENT: 1. sales quota.C. PART – B RETAIL MANAGEMENT MODULE 5 (6 Hours) Retail Management: Introduction. Futrell. Methods of setting sales Quota. Thomson South Western Sales & Distribution Management by Tapan K.John Wiley & Co. Recruitment and selection of sales force. Process and factors in the motivation. Retailing Management by Swapna Pradhan. Ogden & Denise T. . Sahu & K. Training of sales force. nature and channel. 3. RECOMMENDED BOOKS FOR SALES MANAGEMENT: 1. Relationship. 3. Sales Management by Charlesm. Retail Management by Rosemary Varley. role of retailing Trends in Retailing.Meaning. 2. customer profiles. Handling customer objections. 2. 6/e. 11/e. S.2003.L. Retail Research and Retail Audits Case studies in Indian context only RECOMMENDED BOOKS FOR RETAIL MANAGEMENT: 1. Compensation. Biztantra Retail Management – Levy & Weitz-TMH 5th Edition 2002 (5 Hours) REFERENCE BOOKS FOR RETAIL MANAGEMENT: 1.Selling skills & Selling strategies: Selling and Business Styles.2007. Mohammed Rafiq. selling process. Raut. 2007 & 2008. MODULE 7 (8 Hours) Retailing Channels: Products and merchandise management. Excell books Salesmanship And Sales Management – P.K. Criteria for effective segmentation. Store management. 3. Retail Management by Uniyal & Sinha-Oxford Publications. Retail Pricing: Factors and pricing. 3. 1/e. Gupta. Evaluation of Relationship Marketing. Types compensation plans and evaluation of sales force by performance and appraisal process. 2. 2003.

Types of risk. Motivation Process. Development of the Marketing Concept-The Marketing concept. emotional) Situational Influences. Low Involvement Decision Making or Limited Problem Solving Model. retail store image. Consumer Materialism. Perception. Affective Growth Motives). Goals. collecting secondary data. of Lecture Hour / Week: 04 Total No.Complex Decision Making or Extensive Problem Solving Model. Subliminal Perception). Consumer Imagery. Consumer Ethnocentrisms). McGuire’s Psychological Motives (Cognitive Preservation Motives. Consumer Movement in India. The disposition situation) Situational Characteristics and consumption behaviour (Physical features. Self and Self-Image (One or Multiple selves. Perceptual Organization). Input-Process-Output Model of Consumer Behaviour . Consumer Movement and Consumer Rights. Personality. Temporal Perspectives. Marketing Ethics and Social Responsibility. cognitive. Targeting. Difference between consumer & Customer. Culture. Antecedent States) MODULE 3 Individual Influences on Consumer Behavior: A) Motivation: (5 Hours) Basics of Motivation.Developing research objectives. Perceived Risk. The Purchase Situation. Four views of consumer decision making (economic. Routinised Response Behaviour. Geography.Social Class. of Lecture Hours: 56 IA Marks: 50 Exam Hours: 03 Hours Exam Marks: 100 MODULE 1 (3 Hours) Introduction to the study of Consumer Behaviour: Meaning & Definition of CB. Trait Theory). Elements of Perception(Sensation. External Influences . data analysis and reporting research findings. Attitude. Cognitive personality factors. Reference Groups. Arousal of motives.Internal Influences: Motivation. passive. Social Surroundings. Positioning of services. Communications. manufacturer’s image. Nature & Characteristics of Indian Consumers. Learning. Dynamics of Perception (Perceptual Selection. Needs. Implementing the Marketing Concept. Differential Threshold. Critical evaluation of marketing hierarchy and marketing applications. Task Definition. Segmentation. Motivation Theories and Marketing Strategy Maslow’s Hierarchy of Needs. The Marketing Mix. designing primary research. Gender. Theories of Personality and Marketing Strategy(Freudian Theory. Rational Vs Emotional motives. Combining Qualitative and Quantitative Research Findings) The consumer research process . Marketing Strategies Based on Motivational Conflict Frustration & Strategies to overcome frustration B) Personality: (3 Hours) Basics of Personality. Marketing Strategies Based on Multiple Motives. Product positioning and repositioning. Personality and understanding consumer diversity (Consumer Innovativeness and related personality traits. Benefits of consumerism MODULE 2 (4 Hours) Role of Research in understanding consumer behaviour: Consumer Research: Consumer Research Paradigms (Qualitative & Quantitative Research Methods. The usage situation. Perceptual Interpretation. Social and Societal Marketing Concepts.CONSUMER BEHAVIOUR Subject Code: 10MBAMM313 No. Discovering Purchase Motives.The Nature of Situational Influence (The communication Situation. Cognitive Growth Motives. How consumers’ handle risk MODULE 4 Individual Influences on Consumer Behavior: A) Learning (5 Hours) . Affective Preservation Motives. Positive & Negative Motivation. Brand Personality (Brand Personification. Rights of the Consumer. Absolute Threshold. Color). Applications of Personality concepts in Marketing. Family Levels of Consumer Decision Making . Neo-Freudian Theory. perceived price. Selection of goals. Altering the self) C) Perception: (4 Hours) Basics of Perception & Marketing implications. price/quality relationship. Positioning. Responsibilities of consumers in India. perceived quality. The extended self.

Social Class Mobility. Other attitude change strategies (Changing the basic motivational function. Subculture: Meaning. The dynamics of status consumption. Key family consumption roles. Dynamics of husband-wife decision making. Reinforcement. Meaning. Altering components of the multi-attribute model. What is Social Class?(Social class & Social status. Objective Measures). A broadened perspective on reference groups. The nature of attitude. Sensory Store. racial subcultures. Information Processing (How Consumers store. Types Family: The changing structure of family. Social class role and status differentiation and evaluation. Changing the Behavioural Component). Celebrities. Factors that affect reference group influence. Measures of Involvement).Elements of Consumer Learning. Family decision making and consumption related roles. Strategies to overcome crosscultural problems MODULE 6 (5 Hours) External Influences on Consumer Behaviour: Family. Marketing Applications of Cognitive Learning Theory. Message structure and presentation MODULE 5 External Influences on Consumer Behavior: A) Social Class (3 Hours) Social Class Basics. Role of customs. Content analysis. Attitude change based on the tri-component model(Changing the Cognitive Component. Attitude change strategies. Factors responsible for social stratification B) Culture and Subculture . retain and retrieve information. Geo-demographic Clustering. The expanding role of children in family decision making. Media Strategy. Attitude towards the ad model). Strategic Marketing Applications of Instrumental Conditioning. Message strategies. Types of subcultures (Nationality subcultures. Reputations Measures. Marketing Applications of Behavioural Learning Theories. Changing beliefs about competitors brands. Subculture division and consumption pattern in India. the growing global middle class. Theory of trying to consume. Elaboration Likelihood Model. Changing the Affective Component. Response. the expert. Classical Conditioning(Pavlovian Model. the common man. Consumer-action groups. Resolving two conflicting attitudes. Social Stratification. Factors affecting culture. Instrumental Conditioning. Shopping groups. Rehearsal and Encoding. Virtual groups. event. Trade or spokes-characters. Reference Groups.Major Focus on Indian Perspective (4 Hours) Culture: Basics. Neo-Pavlovian Model). Work groups. Groups: Meaning and Nature of Groups. Short-Term Store. Associating the product with a specific group. Five Social-Class Categories in India. Cues. Retention. Long-Term Store. Models of attitude and Marketing Implication. The measurement of social class (Subjective Measures. sex as a subculture) Cross-cultural consumer analysis: Similarities and differences among people. Characteristics. Features of Social Class. Measures of Consumer Learning (Recognition and Recall Measures) B) Attitude (4 Hours) Basics of attitude. Target Audience. geographic and regional subcultures. Friendship groups. Modified / non-traditional family life cycle & marketing implications Reference Groups: Understanding the power & benefits of reference groups. The family life cycle & marketing strategy. values and beliefs in Consumer Behaviour. age subcultures. Traditional family life cycle & marketing implications. Reference group appeals. Consumer fieldwork. Retrieval. or cause. applying research techniques Cross-cultural marketing strategy: Cross-cultural marketing problems in India. The measurement of culture. Limited and Extensive Information Processing). Religious subcultures. Acculturation is a needed marketing viewpoint. Other reference group appeals . Strategic Marketing Applications of Classical Conditioning). the executive and employee spokesperson. Multiattribute attitude models. Involvement Theory (Media Strategy. Types of reference groups. Central & Peripheral Route to Persuasion. Motivation. The Elaboration Likelihood Model) C) Persuasive Communication (1 Hour) Communications strategy. Value measurement survey instruments. (Tri-component Model of attitude. Modelling or Observational Learning.

9/e.2004 CRM – Alok Kumar. Dissatisfaction responses. Communication channels. Strategies for influencing customer perception MODULE 3 (6 Hours) . Customer satisfaction. Purchase Pals. CRM Process-Benefits. Opinion Leadership & Marketing Strategy. 6/e. Service encounters.Satish k Batra & S H H Kazmi. Consumer Behaviour. opinion leaders. CRM process for marketing organisations. Creation of Opinion Leaders Diffusion of Innovations: Diffusion Process (Innovation. 3. 2. brand switching behaviour.Factors that influence customer perception of service. Customer satisfaction. Customer Satisfaction. CRM Vs Customer retention. Repeat purchasers. Coney-TMH. Difference in goods and service in marketing. Strategies for building relationship marketing. 5. The needs of opinion leaders and opinion receivers. Purchase evaluation and customer satisfaction.Hawkins. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (5 Hours) Introduction to services: What are services.8/E Consumer Behaviour. Thomson Consumer Behaviour-Lindquist & Sirgy-Biztantra SERVICE MARKETING Sub Code: 10MBAMM314 No.2004 Consumer Behaviour in Indian Perspective – Suja Nair – Himalaya Publishers. Marketing strategies and dissatisfied customers. Repeat purchasers. Service marketing mix. Experience and Credence property. Best. Zone of tolerance. Service quality. Product disposition and marketing strategy.MODULE 7 (7 Hours) Consumer Influence and Diffusion of Innovations: Opinion Leadership: Dynamics of opinion leadership process.Leon Schiffman. 4. Customer Behaviour – A Managerial Perspective – Sheth. Frequency and overlap of opinion leaderships. 2. Biztantra Consumer Behaviour. Mittal-Thomson. GAP models of service quality MODULE 2 (7 Hours) Consumer behaviour in services: Search. Concept of service marketing triangle. Analytical). repeat purchases and customer commitment. Product use and non use. and customer commitment: Post purchase dissonance. Types of CRM (Operational. Time) Adoption Process: Stages.7/e. 4. Meaning. Market Mavens. Disposition.Henry Assael. committed customers and marketing strategy MODULE 8 CRM & Online Decision Making (3 Hours) A) Customer Relationship Management Meaning & Significance of CRM.Peeru Ahamed & Sagadevan Vikas Publishing (5 Hours) REFERENCE BOOKS: 1. Lesslie Lazar Kanuk-Pearson/PHI. Excell Books Customer Relationship Management. Social System. Importance of e-CRM. 3. Two levels of expectation. Difference Between CRM & e-CRM B) On-line Decision Making: Meaning & Steps Case studies in Indian context only RECOMMENDED BOOKS: 1. The evaluation process. Myths about services. of Lecture Hours / Week: 04 Total no. Motivation behind opinion leaders. Collaborative. e-CRM. 2004 Consumer Behaviour. Measurement of opinion leadership. Factors influencing customer expectation of services Customer perception of services. 2/e. Customer expectation of services. Why service marketing. Surrogate buyers vs. Chhabi Sinha. committed customers and profits. categories of adopters Post Purchase Processes: Post Purchase Processes.

Christopher Lovelock. 2007 Services Marketing. Excel Books. Oxford. Role of service scapes. Thomson. Retention strategies-Monitoring relationship. Hoffman & Bateson.Understanding customer expectation through market research: Using marketing research to understand customer expectation. Services Marketing. 2007 Handbook of Services Marketing & Management. 3 levels of retention strategies MODULE 4 (8 Hours) Customer defined service standards: ―Hard‖ & ―Soft‖ standards. 4. Four categories of strategies to match service promises with delivery. 3. Building customer relationship through retention strategies. 2006 (5 Hours) REFERENCE BOOKS: 1. Strategies for enhancing.Role of non monitory cost. Excel. 2007. Understanding demand patterns. 2004 Services Marketing.Key intermediaries for service delivery.2004 Services Marketing. Strategies for closing GAP 3 Customers role in service delivery. Guidance for physical evidence strategies Case studies in Indian context only RECOMMENDED BOOKS: 1. 2/e. 5. 2000 Services Marketing. Elsevier. 2.1/e. Quality – productivity trade off. Valarie A Zeithmal & Mary Jo Bitner-TMH. Rajendra Nargundkar. 2. Boundary spanning roles. Market segmentation-Process & targeting in services. Role of service quality in offensive and defensive marketing Service design and Positioning . Source of conflict.Key reasons for GAP 2service leadership. Types of service research. Methodology to exceed customer expectation Pricing of services. Services Marketing. Swartz & Iacobucci. Ravi Shankar. HPH. Services Marketing. Govind Apte. pricing strategies MODULE 8 (6 Hours) Physical evidence in services: Types of service scapes. S M Jha. Intermediary control strategies. Service quality as profit strategy. Process for developing customer defined standards Leader ship & Measurement system for market driven service performance. Kenneth E Clow & David L Kurtz. 4. Service positioning – positioning on the Five dimensions of service quality. Waiting line strategies MODULE 7 (8 Hours) Role of marketing communication – Key reasons for GAP 4 involving communication. Positioning on service evidence MODULE 5 (6 Hours) Employee role in service designing: Importance of service employee. MODULE 6 (5 Hours) Managing demand and capacity – Lack of inventory capability.Creation of service vision and implementation. stages. Sage Publications. 2007 . Peter Mudie and Angela Pirrie. Strategies for matching capacity and demand. Service blue printing.Customer participation. 3/e. Biztantra. 3. 2006 Services Marketing. Emotional labour.Importance of customer & customers role in service delivery. Delivery through intermediaries. 2006. 3/e. Frame work for understand service scapes & its effect on behaviour. C Bhattacharjee.New service development – types. 7. Price as an indicator of service quality Approaches to pricing services.Role of price and value in provider GAP 4.Using & reading blue prints. Pearson Education.TMH. Services Marketing.2004 Services Marketing. 6.

stable payout and growth. Asset value. monitoring collections and receivables. Arbitrage process in capital structure. (No problems on estimation of working capital) Working capital financing: Short term financing of working capital.FINANCE AREA ADVANCED FINANCIAL MANAGEMENT Sub Code: 10MBAFM321 No. Theories of capital structure – NI approach. Dividend policies – stable dividend. 2004 M. Financial Management of sick units: Definition of sickness. Legal and procedural aspects of dividends Corporate Dividend Tax. Factoring. Miller-orr model. Credit evaluation : Numerical credit scoring and Discriminate analysis. Venture funds. Characteristics of intangiblies. Private equity. long-term cash forecasting. returns. Pandey – Financial Management (Vikas). MODULE 8 (10 Hours) Corporate financial modeling – Agency problem and consideration. Khan & P. Modigliani Miller approach. sales forecast method. Capital structure policy . MODULE3 (6 Hours) Receivables Management – Credit management through credit policy variables. 9/e. Market Value Added (MVA) RECOMMENDED BOOKS: 1. institutions for revival of sick units. Economic Value Added (EVA) – concept. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (6 Hours) Working capital management – Determination of level of current assets. 2005 . Bank finance for working capital. determination of External Financing Requirement (EFR). 2004 I. Planning the capital structure: EBIT and EPS analysis. stone model. marginal analysis. 2. MODULE 5 (10 Hours) Capital structure decisions – capital structure & market value of a firm. ABC Analysis. Monitoring and control of inventories.M. firm value. traditional approach. components of EVA. Walter’s & Gordon’s model. Bonus shares and stock split corporate dividend behavior. implications for financial managements. Prasanna Chandra: Financial Management. ROI & ROE analysis. revival strategies. of Lecture Hours / Week: 04 Total no. proforma balance sheet method. (TMH). reordering. MODULE 6 (6 Hours) Dividend policy – Theories of dividend policy : relevance and irrelevance dividend decision. Types and approaches to valuations of intangible assets. danger level. MODULE 7 (6 Hours) Hybrid Financing – Preferred stock. long term financing of working capital. symptoms. Pricing of raw material.K. MODULE 4 (6 Hours) Inventory Management: Determinations of inventory control levels : ordering. 3. pro-forma P & L account method. NOI approach. predictions. EOQ model. causes. optimal cash balances – Baumol model. Jain – Financial Management. Control of accounts receivables. (TMH). Working capital leverages MODULE 2 (6 Hours) Cash Management – Forecasting cash flows – Cash budgets. Financial planning – Basis of financial planning. Strategies for managing surplus fund. 6/e. Effect of inflation on . Angel financing Financial management in intangible – intensive companies. Warrants and convertibles. Sources for financing working capital.Y. Modigliani & Miller approach. 4/e.

trading and settlement procedures at NSE & BSE. Stock markets guidelines on primary & secondary markets. Financial management :principles and applications--PHI Brearly and Myers. 2003 Pandey & Bhatt. 10/e – 2004 Ross. Concept of intrinsic value. Financial Management – Theory & Practice. Economic analysis and forecasting. Financial Management & Policy. implications of efficiency market hypothesis for security analysis and portfolio management. determination of yield curves. systematic and unsystematic risk. Asset pricing theories. MODULE 7 (7 Hours) Modern portfolio theory – Asset allocation decision. Process of portfolio management – International Diversification. Capital allocation between risky & risk free assets-Utility analysis MODULE 5 (9 Hours) Fundamental & Technical Analysis of equity stock. 2. 2003 Corporate Financial Strategy – Ruth Bendel – EL. of Lecture Hours / Week: 04 Total no. purchasing power risk. concept of total risk. factors contributing to total risk. Objectives and beliefs of fundamental analysts. 5. Determination of corner portfolio. bar chart. Risk & risk aversion. Moving average analysis. Markowitz diversification model. Theory of Technical analysis. Westerfield & Jaffe. MODULE 6 (7 Hours) Behaviour of stock market prices – The market mechanism. duration of bond and immunisation of interest risk. 2004 Ashwath Damodaran. Portfolio revision – Active and passive strategies & formula plans in portfolio revision.types. points and figures chart. 3. default risk. Sevier India (P) Ltd. 10. Corporate Finance– TMH – 7/e. contrary opinions theory. 6. Corporate Finance – Theory & Practice – John Wiley. MODULE 8 (7 Hours) Portfolio performance evaluation – Sharp & Treynor & Jensen’s measure. investment methods – Security and non-security forms of investment – Sources of investment information. Kothari & Dutta : Contemporary Financial Management .REFERENCE BOOKS: 1. CAPM & Arbitrage pricing theories.TMH. performance evaluation of mutual . Vanhorne. RSI. MODULE 3 (10 Hours) Valuation of securities – bond and fixed income instruments valuation -bond pricing theorems. Japanese Candlesticks. 9.Macmillan SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Sub Code: 10MBAFM322 10MBABF372 No. testable hypothesis about market efficiency. Petty.. 2005 Advanced Financial Management – Sudhindra Bhat – Excel Books.Financial and non-financial forms of investment – Objectives of financial investment. valuation of equity and preference shares (Dividend capitalisation & CAPM). Pearson / PHI Keown. market risk. Mutual funds. term structure of interest rate. 4. confidence index RSA. selecting an optimal portfolio – Sharpe single index model. 8. Dominant & Efficient portfolio – simple diversification. Economy-Industry-Company framework. interest rate risk. Principle of Corporate Finance– TMH– 7/e. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (4 Hours) Introduction: Concepts of investment. Thomson Learning. Brigham & Ehrhardt.Investment Instruments MODULE 2 (5 Hours) Financial markets – primary and secondary markets – major players and instruments in secondary market Functioning of stock exchanges. MODULE 4 (7 Hours) Analysis of risk & return. 7. Scott. 2/e. management risk. Cases in Financial Management . Martin.

S. Five-stage model – due diligence (detailed discussion). Alexander. Bailley – Fundamentals of Investment – Pearson / PHI. 9. purchase method – procedure laid down under Indian companies act of 1956 MODULE 7 (5 Hours) . Investment Analysis & Portfolio Management – Reilly – 8/e – Thamson / Cengage Learning. Excel Books. 10.identification of targets-negotiation-closing the deal.funds. V A Avadhani – Securities Analysis & Portfolio Mgmt. 4.2nd Edition. 2004 Ranganathan & Madhumathi – Investment Analysis & Portfolio Mgmt.industry life cycle and product life cycle analysis in M&A decision. 3. Sharpe. BCG matrix. vertical and conglomerate mergers – internal and external change forces contributing to M & A activities MODULE 2 (5 Hours) M & A – A strategic perspective. Security Analysis & Portfolio Management – Fisher and Jordan . RECOMMENDED BOOKS: 1. types of merger – motives behind mergers – theories of mergers – operating. 2005 Practical Investment Arrangement – Strong – Thomson / Cengage Learning 3/e MERGERS. 3/e. 2001 Portfolio Management – Barua. 1/e. Porter’s Five forces model MODULE 3 (8 Hours) Corporate restructuring – different methods of restructuring – joint ventures – sell off and spin off – divestitures – equity carve out – leveraged buy outs (LBO) – management buy outs – master limited partnerships – employee stock ownership plans (ESOP) MODULE 4 (7 Hours) Merger Process: Dynamics of M&A process.Luenberger. Verma and Raghunathan (TMH). strategic approaches to M&A. PHI. Investment Analysis and Portfolio management – Prasanna Chandra – TMH . REFERENCE BOOKS: 1. 2/e. – Vikas. functions of Asset Management Companies. 6/e Pearson. of Lecture Hours / Week: 04 Total no. – Pearson. Reilley & Brown – Investment Analysis & Portfolio Mgmt. ACQUISITIONS AND CORPORATE RESTRUCTURING Sub Code: 10MBAFM323 No. 2005 Investments – Zvi Bodie. 2. 6. – Thomson Learning.Chand & Co) Security Analysis & Portfolio Management. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (8 Hours) Mergers.SWOT the nature of acquisitions and amalgamations. Process of merger integration – organizational and human aspects – managerial challenges of M & A MODULE 5 (10 Hours) Valuation – valuation approaches – discounted cash flow valuation – relative valuation – valuing operating and financial synergy – valuing corporate control – valuing of LBO Methods of financing mergers – cash offer. 7/e. 8. 3. Investment science – David G. share exchange ratio – mergers as a capital budgeting decision MODULE 6 (8 Hours) Accounting for amalgamation – pooling of interest method. financial and managerial synergy of mergers – value creation in horizontal. 2. – HPH Punithavathy Pandian – Security Analysis & Portfolio Mgmt. 5. & Mohanty – TMH – 6th Edition. 2003 Portfolio Management –S. Kevin – Prentice Hall India. 7. 2005 Investment Management – VK Bhalla ( S. 11. PHI. 4.Bhat. Oxford.

Susan E Hoag – Mergers.International banking services MODULE 2 (6 Hours) Insurance service.Advanced Accounts Vol 2 – S. 4. 1/e 2007 Ashwath Damodaran – Corporate Finance-Theory And Practice – John Wiley & Sons Shukla & Grewal.R – Sage Publication. 3. MODULE 4 (8 Hours) . 4/e. 5. 4. P Mohan Rao – Mergers And Acquisitions – Deep And Deep Publications 7. Restructuring And Corporate Control – Pearson Education. Fred Weston. 2003 Valuation for mergers Buyouts & Restructuring – Arzak Wiley India (P) Ltd.Types of accounts and customers.Takeovers. Restructuring for Growth – John C. Weston.TMH 1. Ramanujam et al – Megers – TMH. 2. Shiv Ramu – Corporate Growth Through Mergers And Acquisitions – Response Books 6. Mitchel And Mulherin . hostile takeover approaches. 6.Types of relationship between bank and customer –Bank`s obligation to customers . 2. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (8 Hours) Bank and Banking -Permissible banking activities-Types of banks in India-Role of RBI as a regulator. RECOMMENDED BOOKS: 1.Various IT products and services. ECB etc.Risk appraisal and selection. GDRs . 1/e.Banker and customer.Players in life and non life insuranceEssentials of insurance contracts. 2003 9. Kwang S Chung.Takeovers. S. Provisions of Competition Act. Machiraju – Mergers And Acquisitions – New Age Publisherss 8. 3.T.Need and importance Life and non life insurance. Merger Acquisitions & Corporate Restructuring – Chandrashekar Krishna Murthy & Vishwanath.Life and non life insurance products including unit linked plans MODULE 3 (8 Hours) Merchant Banking. 10. Recommended book for module-6 Company Law & Practice – Taxmann – Recommended book for module-8 Students Guides to I.Types of lending-charging of securities .Banks and technology.SEBI guidelines for merchant bankers – Issue Management – Equity issues – Rights issues – Debenture issues – Book building – Private Placements – Pre & Post issues activities – Raising capital from International markets: ADRs. Indian Income Tax act 1961 – SEBI take over code. Michelson . 2003 5.Chand & Sons.Restructuring And Corporate Governance – Pearson Education. Take over defenses – financial defensive measures – Coercive offers and defense – anti-takeover amendments – poison pill defense MODULE 8 (5 Hours) Legal and regulatory frame work of M & A – provisions of company’s act 1956. of Lecture Hours / Week: 04 Total no. types. 4/e Mergers acquisitions and Business valuation – Ravindhar Vadapalli – Excel books. Handbook of International Mergers & Acquisitions – Gerard Picot-Palgrave Publishers Ltd. Act 1969 REFERENCE BOOKS: Sudi Sudarsanam – Value Creation From Mergers And Acquisitions – Pearson Education. MERCHANT BANKING & FINANCIAL SERVICES Sub Code: 10MBAFM324 10MBABF374 No.

2. Indian Financial System—M.Special Purpose Vehicle.Types Mutual Funds – Advantages of mutual funds .G.M.Stock Broking Services including SEBI guidelines .Khan – TMH Merchant Banking –J. Merchant Banking Principles and Practice : H.Role of depositories and their services— Advantages of depository system -NSDL and CDSL.M. 6. 9.Pass Through Certificate & mechanism – Benefits of Securitization – Issues in Securitization MODULE 6 (7 Hours) Depository Service and Mutual funds: .Pearson Education.R. of Lecture Hours / Week: 04 Total no. RECOMMENDED BOOKS: 1. 4.Exchange Traded Funds – Hedge funds. MODULE 5 (4 Hours) Credit rating and Securitization of debts . Financial Services—M.G.Process of credit rating of financial instruments. 5.Concepts and features – Tax and Depreciation implications – Problems on Hire Purchasing. 2. 3. MODULE 8 (5 Hours) Marketing of Financial Services – Conceptual framework – Distribution – Pricing – Promotion – Attracting & retaining customers – Segmentation – Positioning – Development and launching of new products – Behavioural profile of customers. Common misconceptions about JAVA . 8.Jha – HPH Indian Financial System – Machiraju – Vikas Merchant banking and financial services – N.Verma Financial Services & Systems– S. 7.Regulations on mutual funds – Accounting aspects – Performance Evaluation.Guruswamy – Thomson Learning REFERENCE BOOKS: 1.Y. JAVA & Internet. Guruswamy—Thomson Learning Services Marketing --S.Machiraju – New Age International Financial Institutions and Markets L. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (6 Hours) JAVA as a programming tool. Short history of JAVA. advantages of JAVA. Mohan – Excel books INFORMATION SYSTEMS AREA OBJECT ORIENTED PROGRAMMING SYSTEMS USING JAVA Sub Code: 05MBAIS331 No.Definition and meaning.Features.Bhole – TMH Financial Markets & Institutions—S.Depositary services.C.Y.Depository participants and their role.Lease and Hire purchase.Meaning. Khan – TMH Financial Services – Gorden & Nataraju – HPH Indian Financial System – Pathak . MODULE 7 (10 Hours) Money Market Instruments – Treasury Bill – Commercial bill – Commercial paper – Certificate of deposit – REPO/Reverse REPO – Call money.Notice money – Term money – Credit card – Bill discounting – Factoring – Forfaiting – Consumer finance – Reverse mortgage service . 3.– Meaning and Types of leasing – Legislative frameworks – Matters on Depreciation and Tax – Problems on leasing – Hire Purchasing.Mutual Funds – Structure of Mutual Funds.Rating methodology-Rating agencies –Rating symbols of different companies Securitization of debt.

2D shapes. sophisticated layout management. Write an interactive menu driven program to read the telephone details file with each record having name and telephone number: . 5. Type of account. developing environment. Objects. putting streams to find the telephone number for a given name . colours. documentation comments MODULE 5 (8 Hours) Inheritance. R . dialog boxes MODULE 8 (8 Hours) Exceptions and debugging. object classes. Introduction to JAVA Scripting and JAVA Beans. catching exception. Write a program in JAVA to read two numbers from keyboard and display the larger value on the screen 2. Actions. 2. debugging techniques. Tags and attributes. control flow. operators. introduction to Swing. . making choices.MODULE 2 (6 Hours) JAVA programming environment. applet HTML. frame position. images MODULE 7 (8 Hours) User interface components with swing – Introduction to layout management. N. Account update telephone number whenever there is a change Two assignments based on Object oriented concepts. data types. object construction. variables. File Management. method parameters. MODULE 3 (6 Hours) Fundamental programming structures in JAVA. Average. menus. texts & fonts. applet context MODULE 6 (8 Hours) Event handling . using an integrated development environment. Event Queue. Core JAVA Volume 1 – Fundamentals – Cay S Hortsmann. compiling and running programs using a text editor.applet basics. 3. Gary Cornel – Pearson Education find the name for a given telephone number . design and programming Out of 50 IA marks 30 marks is based on internal assessment tests. creating frame. Text input. 10 marks based on assignments and another 10 marks based on laboratory exercises. AWT (Abstract Window Toolkit) event hierarchy. interfaces. multimedia. assignments and initialization. comments. semantic and low level events in AWT. graphics programming. proxies. reflection. cosmic super class. to withdraw an amount after checking balance and to display name and balance for an account no.basics of event handling. using command line tools. arrays MODULE 4 (6 Hours) Objects and classes – vocabulary of OOP. using a debugger. 2005 Comdex Computer programming course kit – Vikas Gupta – Wiley Dreamtech – 2004 Laboratory Exercises for Object Oriented Programming with JAVA 1. Write a JAVA program to evaluate the following investment formula V= P (1 + R)**N and print the table that would give value of V for different values of P. applets. balance amount in account & Member functions – to assign initial values. to deposit an amount. displaying information in a panel. relationship between classes. extending classes. RECOMMENDED BOOKS: 1. Maximum and Minimum values. dealing with errors. 7/e. object streams. static fields and methods. tips on using exception. 4. streams and files. a simple JAVA program. Multicasting. inner classes. Write a program that reads 10 numbers from key board and calculates the Sum. strings. Define a class to represent a bank account with following data members : Name of Depositor.

of Lecture Hours / Week: 04 Total no. access control. Entity Relation model. functional dependencies. Data Models. dataflow diagram MODULE 2 (6 Hours) Basic file systems – File organization – Serial. Key to address transformation. Oracle reports. Creation and Manipulation of Indexed Sequential files. authorization. triggers in SQL MODULE 7 (8 Hours) Database Security. Indexed Sequential. integrity constraints. Components of Database Management Systems. Database administration function. A first course in Database System – Jeffrey D Ullman & Jennifer Widom Database Management System – Arun K Majumdar & Pritimoy Bhattacharya Introduction to Database System – C J Date Fundamentals of Database System – Elmasri & Navathe ORACLE-A Beginner’s guide-Micheal Abbey & Micheal J Corey Laboratory Sessions of Applications using database management System A mini project on ORACLE OR SQL SERVER by a team of two students /each to carry out following activities  Application requirement definition  Entity Relation ship model  Creating table structures to cover entities  Normalisation of the records & relationships  Creation of sample data records  Loading in database  Sample queries using SQL  Documentation of project List of Typical Mini projects (Representative) . Distributed databases MODULE 8 (8 Hours) Oracle server. join dependencies and fifth normal form. Organisation of Database. Oracle office. back up and recovery MODULE 4 (6 Hours) Relational data model. View definition. Relational Calculus. Oracle client. Database Architecture. second and third normal form. RECOMMENDED BOOKS: 1. Relational Algebra. SQL +.APPLICATIONS WITH DATABASE MANAGEMENT SYSTEMS Sub Code: 10MBAIS332 No. Schema. Simple queries in SQL. Oracle forms. B-Tree based files MODULE 3 (8 Hours) Conventional Data Models – Hierarchical Model. Database modification in SQL. Database Architecture. data manipulation. Concurrency control. Basic definition and terminology. Simple application using Oracle database. Network Model. overflow management in hashed files. data definition. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (6 Hours) Early information systems – problems. 2. MODULE 5 (8 Hours) Relational database design. Products & Joins in SQL. Data Security. boyce – codd normal form. Hashing. database back up and recovery. Operations in Relational Model. 4. 3. multivalued dependencies and fourth normal form. locking techniques. normalization. 5. data dictionary. Codd’s 12 rules for relational database management. Transaction processing. database security issues. Sequential. Data modelling. MODULE 6 (6 Hours) SQL – the database language. constraints.

issues. Benefits of ERP. SCM – basic principles. MRP. Procurement process for ERP Package MODULE 4 (8 Hours) Overview of ERP packages – PEOPLE SOFT. MATERIALS. performance & cost MODULE 5 (8 Hours) ERP Implementation. interfaces and complexities MODULE 7 (8 Hours) Types of SCM. Need for training. IFS/AVALON. ERP vs Traditional Information Systems MODULE 2 (6 Hours) Business Process Reengineering. MFG/PRO. Management concerns about BPR. SAP-R/3. Sales. 2. Survey of Indian ERP Packages regarding their Coverage. MODULE 8 (8 Hours) ERP Case Studies in HRM. Basic Constituents of ERP. Distribution. Procurement.            Hotel room booking & front office management Railway reservation Bus reservation Airline Reservation Sales management of consumer products Library management Tourist assistance service Patients and services management in hospital Management of Placement center Examination system Management General Enquiry Services Front office management of Car dealers Out of 50 IA marks 30 marks will be based on internal tests and 20 marks will be based on the completion of mini project evaluating the mini project report and conducting internal Viva voce ENTERPRISE RESOURCE PLANNING Sub Code: 10MBAIS333 No. PRODUCT DATABASE. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (6 Hours) ERP as Integrated Management Information System. ERP implementation methodology and post implementation issues and options. Logistics. ORACLEFINANCIAL. possible obstacles. Product Data Management. customization. Users. Enterprise Resource Planning – Concepts and Practices by Vinod Kumar Garg & N K Venkatakrishna. FINANCE. Application systems supporting SCM – engineering. SALES & DISTRIBUTION RECOMMENDED BOOKS: 1. MODULE 6 (6 Hours) Basics of Supply Chain Management – Order Management. PHI Enterprise Resource Planning by S Sadagopan – PHI . Selection criteria for ERP Packages. tasks and competencies . PRODUCTION.need and challenges. BAAN IV. Vendors. BPR to build business Model for ERP. Production. MODULE 3 (6 Hours) ERP & Competitive advantage. Evolution of ERP. potential benefits of SCM. Role of Consultants. of Lecture Hours / Week: 04 Total no.

Site Security. Simple exercises using HTML 2. E-Business Back end systems. Back up procedures and disaster Recovery plans MODULE 8 (8 Hours) Building a Corporate Website: Practical issues on servers and Application Software. Search Engines and Directories. Log on to a trade web site and make a trial order for purchase of an item. Business to Customer. Cryptological Algorithms. Digital Signatures. Cryptology.. Security protocols for Web Commerce MODULE 5 (6 Hours) Electronic Payment Systems: Online Electronic Payment Systems. Transaction Security.Commerce and list out the facilities available. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (7 Hours) Introduction to E-Commerce-Benefits. Impact of E-Commerce. Demand potential foe ERP (Survey Based ) Out of 50 IA marks 30 marks will be based on tests and 20 marks based on completion of 4 assignments. FTP applications. Web Auctions. Comparison between different ERP packages 5. Business to Business. Securing Web Service.3. Classification of E-Commerce. Application of E-Commerce Technology. . Assignments can be on live case studies in various facets of E-Commerce. Internet. Business Record Maintenance. Laboratory Sessions in E-Commerce: 1. Weaknesses in Internet advertising. Corporate Website. Consumer Communication. MODULE 3 (5 Hours) HTTP. MODULE 7 (7 Hours) Launching Your E business. HTML. 2003 Assignments: (4 out of 5) 1. Framework of E-Commerce. Ethernet ( IEEE 802. Authentication Protocols. Customer to Customer MODULE 2 (7 Hours) Network Infrastructure – LAN. Management issues related to Web Server Setup. Create a Web Site with minimum Details 3. WAN. Web Rings. Enterprise Resource Planning – Alexis Leon Tata McGrew Hill. Multimedia objects MODULE 4 (8 Hours) Securing Business on Network: Security Policy. E-COMMERCE Sub Code: 10MBAIS334 No. Parameters to evaluate ERP Packages 4. News Groups & Forums. Sponsoring Content. Internet Industry Structure. Public Relations. Advantages of ERP 2. List out the Web sites dealing with E-Commerce 4. Procedures and Practices. Business Models. Electronic Mail. Simple exercises in HTML. 5. Web Browsers. Prepaid and Post Paid Electronic Payment Systems Information Directories and Search Engines MODULE 6 (8 Hours) Internet Advertising. Features of various modules of ERP 3. 1/e. E-Commerce legal issues and Cyber laws. Firewalls. Log on to Web Sites dealing with E.Marketing an E-Business. of Lecture Hours / Week: 04 Total no. Case Study discussion on a Corporate Web Site. Exchanging Links. Public Key algorithms. Models of Internet advertising. Domain names.3). TCP/IP reference model. WWW. Common Gateway Interface.

division of labour. Madhukar Shukla.Course Technology.The role of the government in promoting organizational excellence MODULE 3 (5 Hours) Structural Dimensions of Organization design: Organization Design . 2004 Strategic Management of e-Business Stephen Chen John Wiley& Co. Organizational Effectiveness – Definition – importance & approaches to organizational Effectiveness – the goal attainment approach – the system approach – the strategic approach MODULE 2 (7 Hours) Organization Design: Approaches to organizational design . 3. Organizational Theories – images of Organization. of Lecture Hours / Week: 04 Total no. Wagner. horizontal Differentiation.Organizational designs for different excellences. 2005 . 2/e. Evolution of Organization theory.Theory and Case Studies J Christopher Westland. 2005 E-Commerce concepts.External nurturance of organizational excellence : The role of super system in promoting excellence . Flexibility. Span of Control. technologies and Applications . 2. Theodre H K ClarkUniversity Press E-Commerce – an Indian perspective – P T Joseph – Prentice Hall. E-Commerce – Cutting Edge of Business. Influence of: Environment. Strategies – C S V Moorthy – Himalaya Publications Electronic Commerce – Gari P Schneider – Thomson Course Technology. Debjani Nag – Tata McGraw Hill. 2003 Global Electronic Commerce.Missionary excellence Versatile excellence . HUMAN RESOURCE AREA ORGANIZATION DESIGN & DEVELOPMENT Sub Code: 10MBAHR341 No. PHI . Vertical Differentiation. types of structure. 6. 2.The role of domain influencing institutions in promoting excellence. Competitive excellence . Judd. Flat structure RECOMMENDED BOOKS: 1. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 ORGANIZATION DESIGN MODULE 1 (6 Hours) Organization: Nature & Scope – Definitions – overview of various components & structure. 10 marks based on Laboratory Exercises and 10 marks based on Seminar and Assignments RECOMMENDED BOOKS: 1. 1/e.Out of 50 internal assessment marks 30 marks will be based on internal tests.Thomson Learning. Size & Technology and Power & Politics on Structure.Rejuvenatory excellence . Electronic Commerce -Framework. 2001 REFERENCE BOOKS: 1. MODULE 4 (10 Hours) Contextual Dimensions & Structural Options: Contextual Factors. 3.Components of Organization Design Dynamic Balance .Creative excellence . 4. Understanding Organizations. Implication of High Formalization. Models. 5. Rivers. standardization.Organization structure. 4/e. Formalization. Centralization.Bharat Bhasker TMH Publications World Wide Web Design with HTML : C Xavier Creating a winning E-Business: Napier. Advantages & disadvantages of Departmentalization.Kamlesh K Bajaj. Strategy.Institutionalized excellence . dimension .

partnering Techno structural (Structures. 8th Edition. TMH Organizational. 2.should be given to both the parts while setting question papers) RECOMMENDED BOOKS: 1.2. McGraw-Hill International REFERENCE BOOKS: 1. delegating. choosing and sequencing intervention activities. Jones. Design and applications: Stephen Robbins – Pearson. Applied Behavioural science. Pearson Education Organization theory-Mary Jo Hatch. 4. Khadwalla. Inter-group based: Organization mirroring. MODULE 8 (6 Hours) The Future and OD: The changing environment. Bhupen Srivastava. Action research. 2. Veena. mentoring. 5th Edition.based on number of hours allotted . PHI. Wendell L. business process reengineering. 2. analyzing discrepancies: The Program Management Component: Phases of OD Programs. classification of OD interventions. creating parallel learning structures.Bell. 3/e Organization Theory & Design. Fundamental strengths of OD. Third Wave Consulting: The Action Component: nature of OD intervention. Jr. etc. counseling. 5th Edition. Values. characteristics of OD. Managing Effective Change. leading. team building. third party peace making interventions. and Change-Gareth R. morale boosting. 8 th Edition Organizational theory. 2nd Edition. Biztantra REFERENCE BOOKS: 1. MODULE 7 (6 Hours) OD interventions: Definition. 2005 Organization Theory & Design.French. Politics & OD. Teams and teamwork. motivation. downsizing and outsourcing. Implications of OD for the client. Richard L Daft. technologies. Cengage Learning. results of OD. its subunits and Processes. Pearson. Human process interventions (individual. Behavioural science interventions for Organization Improvement. & Transformation. Organization theory-David Jaffee. Design. First order and second order Change. Pradip N. Organization Development. issues in consultant-client relationship. Design. Pearson Education .Bell. factors to be considered. Diagnosis: Diagnosing the System. group facilitation. Organization Development. Action & Program Management. ethical standards in OD. Cengage Learning. OD’s future. and virtual teams. Oxford University Press ORGANIZATION DEVELOPMENT MODULE 5 (10 Hours) Foundations of Organizational Development: Conceptual frame work of OD.) & Strategic interventions: Techno structural: Balanced scorecard.. Parallel learning structures. and Change-Gareth R. A normative-re-educative strategy of changing. Jones. Group based: conflict management. Cecil H. training. positions etc. group and inter-group human relations): Individual based: coaching.French. Wendell L. dialoging. 3.. Diagnosis using the Six-box Organizational Model. Participation and Empowerment. typology of interventions based on target groups. Cecil H. Richard L Daft. Behavioural modeling. Organizational Design and Development-Concepts and Applications-Dr. Organization Structure. self-directed work teams. Organizational designs for excellence. Research on OD (NOTE: Proportionate weightage . 3. group learning. 4. Diagnosis. PHI. MODULE 6 (6 Hours) Managing the OD Process: Components of OD Process. model for managing change. TMH. Jr. OD Consultant’s role. History of OD. assumptions and believes in OD. Power. large scale interventions.

P R N Sinha et al Industrial Relations. Trade Unions & Labour Legislation. applicability. approaches to grievance machinery. Industrial Relations – Emerging Paradigms – B D Singh. problems of trade unions.  Payment of Wages Act. 1926. Mumbai Industrial Relations-Venkata Ratnam. RECOMMENDED BOOKS: 1.  Factories Act 1948. MODULE 2 (10 Hours) Collective Bargaining in India: Definition. registers and returns. 1947. 2. functions of trade unions. Essential conditions for the success of collective bargaining. Excel Books Arun Monappa .understanding or appreciating Industrial legislations/employee relation.Industrial Relations.  Employees’ Provident Fund and Miscellaneous Provisions Act 1952.  Payment of Gratuity Act 1972. Discipline . Asia Publication House. prevention of Industrial conflicts and settlement of Industrial conflicts. Changing profiles of major shareholders of industrial relations in India .  Payment of Bonus Act. 1e. provisions. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 LEGAL ENVIRONMENT MODULE 1 (10 hours) Introduction: Background of Industrial Relations . Pearson Education R S Davar . 4. 3. 1936.  Trade Union Act. approaches to manage discipline in Industry. Rights and responsibilities.Judicial approach to discipline. paradigm shift in Trade Union Environment in India. union structure.Industrial Relations in India. 2. Vikas Publishing House.le. 2005 Myers. Disciplinary procedures. 1965.based on number of hours allotted . Mumbai. functions of collective bargaining collective bargaining process. model grievance procedure. prerequisites for collective bargaining. measures to strengthen trade union movement in India. theories of industrial relations. Domestic enquiries. Oxford University Press INDUSTRIAL LEGISLATIONS (20 hours) An overview of the following labour enactments covering the definitions. Techniques of negotiation.  Employees’ State Insurance (ESI) Act. Tata McGraw Hill Publishing Company Ltd. Industrial Conflicts: Nature of conflicts and its manifestations causes and types of Industrial conflicts. Grievance procedures.Trade Unions. approaches to Industrial relations. 1948.  Industrial Disputes Act. REFERENCE BOOKS: 1. Historical perspective of trade union movement in India. forms of industrial relations. penalties.Personnel Management and Industrial Relations. objectives of important trade unions.should be given to both the parts while setting question papers) . A Charles and Karnnappan S . MODULE 3 (6 Hours) Trade Unions: Meaning. Workers Participation in Management. Employers Associations and role of state in IR. (NOTE: Proportionate weightage . of Lecture Hours / Week: 04 Total no. MODULE 4 (10 Hours) Grievance procedure and Discipline management: Grievance. 2002. trends and conclusions.LEGAL ENVIRONMENT & INDUSTRIAL LEGISLATIONS Sub Code: 10MBAHR342 No. meaning and forms.

MODULE 2 (10 hours) Performance appraisal system implementation: Defining performance. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 PERFORMANCE MANAGEMENT MODULE 1 (8 Hours) Introduction: Definition of performance Management. BD Singh. choosing a performance measurement approach. conducting an appraisal interview. Performance Management. follow up & validation. Ist edition. Labour Laws for Managers. organizing performance improvement department. diagnosing the causes of poor performance. 360 degree feed back as a developmental tool. gathering performance information. Trade Unions & Labour Legislation. Excel Books 360 degree feedback & assessment & development Centres. Rao. 2.Et all. Berger. Tata Mc-Graw Hill REFERENCE BOOKS: 1. P R N Sinha et al Industrial Relations. performance management and strategic planning. II and III. contracting for performance consulting services. role of the performance consulting. 2. performance dimensions. Herman Aguinis. determinants of performance. Conducting Staff Appraisals: Introduction. 2. 2. of Lecture Hours / Week: 04 Total no. performance linked career planning & promotion policy. 5th Edition. Vikas Publications REFERENCE BOOKS: 1. need. raters errors. skills required. implementing performance management system. TV Rao. appraisal methods. Pearson Education Bare acts PERFORMANCE MANGEMENT & COMPETENCY MAPPING Sub Code: 10MBAHR343 No. the need for performance consulting. Pearson Education. Lance A. 3. SC Srivatava. V. 2007. RECOMMENDED BOOKS: 1. data collection. the role of the appraiser. job description & job specification. characteristics of an ideal PM systems. aims and role of PM Systems. differentiating task from contextual performance.RECOMMENDED BOOKS: 1. Excel Books Industrial Relations and Labour laws. Measuring results and behaviours. MODULE 3 (5 Hours) Performance management & employee development: Personal Development plans. designing and using performance relationship maps. approaches to measuring performance.T. Vrinda Pubilcations Ltd. Berger & Dorothy R. performance management & reward systems: performance linked remuneration system. performance management process.. COMPETENCY MAPPING . Volume I. Dixit Varsha. The Talent Management Hand Book. dangers of poorly implemented PM systems. the performance management contribution. Excel Books Performance Management. Appraising & Developing Managerial Performance-. present thoughts & future directions. MODULE 4 (5 Hours) Performance Consulting: Concept.

thinking and behaviours.Guilford Peogut. MODULE 6 (8 Hours) Competency mapping procedures and steps.-observation. 2004 A handbook of Competency mapping – Seema Sangvi. critical incidence strategies. repertory grid. Response Books. 2. Spencer. Seven habits of highly effective people. Values and their impact on behaviour. 2004 REFERENCE BOOKS: 1. behavioural event interview MODULE 8 (6 Hours) Developing competency models from raw data. automated expert system. expert panels. beliefs. criteria sampling. learning styles and its relatedness to personality development MODULE 4 (6 Hours) Attitudes. 1 st Edition.based on number of hours allotted .Features of competency methods. performance criteria. analysing the data. using competency profiles in HR decisions. Personality theories.meaning. mapping future jobs and single incumbent jobs. Competency Mapping and assessment Centers. tools for data collection. Spencer. Social roles and Organizational roles. short cut method. Competence at work (1993) by Lyle M.MODULE 5 (6 Hours) Competency method in Human Resource Management. content analysis of verbal expression. Carl Jung's theory of personality types and Myers Briggs Type Indicator test (MBTI). TMH. Signe M.Meaning and concepts. MODULE 5 (8 Hours) . Habits of personal effectiveness. definitions.should be given to both the parts while setting question papers) RECOMMENDED BOOKS: 1. Emotional intelligenceMODULE 3 (8 Hours) Pedagogy and Androgogy. validating the competency models (NOTE: Proportionate weightage . Social adjustments and habit formation. validating the competency models. data analysis. 2. approaches to mapping and case studies in competency mapping. of Lecture Hours / Week: 04 Total no. Self-awareness and self-esteem. Adult Learning recording. MODULE 7 (8 Hours) Methods of data collection for mapping. Personal change. Life Roles. Competency Based HRM. nature and requisites. Nature and scope of personal growth. Trait theories. historical development. Radha R Sharma. Tata Mc-Graw Hill PERSONAL GROWTH & INTERPERSONAL EFFECTIVENESS Sub Code: 10MBAHR344 No. Ganesh Shermon. John Wiley and Sons Inc 360 Degree feedback. surveys. MODULE 2 (6 Hours) Feeling. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (5 Hours) Personal growth . job task analysis.

REFERENCE BOOKS: 1. encounter groups and human process labs (students may go through three days personal growth lab for experiential learning) RECOMMENDED BOOKS: 1. types of transactions and time structuring. 2003 Human Relations in organizations. Creativity processes and toolsconvergent and divergent thinking. Et al. Neuro Linguistic Programming MODULE 6 (6 Hours) Interpersonal relations and personal growth. Robert N. Blocks to creativity.Ego states. Organizing for materials management – basis for forming organizations – conventional and modern approaches to organizing materials management MODULE 2 (5 Hours) Materials identification – classifying of materials – codification of materials – standardization – simplification and variety reduction of materials MODULE 3 (5 Hours) Inventory control – techniques – FSN. ABC – working capital management with reference to inventory MODULE 4 (6 Hours) . 7th Ed. VED. 3. Pearson. Whetten & Cameron. Life position. 2. Mc-Graw Hill Education Development Management Skills. 3. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (14 Hours) Introduction – scope of materials management – primary and secondary objectives – integrated materials management – relation with other functional areas of organization. PHI. Stephen Robbins. Theories of Personality – Calvin S Hall Et Al. Understanding OB – Udai Parek.Human Behavior at work – by John. Simon & Schuster Training in Interpersonal Skills – tips for managing People at work. Organizational Behaviour . Stephen R Covey. scripts and games MODULE 8 (10 Hours) Experience learning methodologies-T-group. PHI. Lussier. 6 th edition. sensitivity training.Newstrom and Keith Davis Tata McGraw Hill. Defense Mechanism in groups MODULE 7 (7 Hours) Transactional Analysis. Wiley Publication Seven Habits of Highly Effective People. motivation and behaviour.Creativity and innovation. PRODUCTION AREA MATERIALS MANAGEMENT Sub Code: 10MBAPM351 No. l1/e. of Lecture Hours / Week: 04 Total no. Oxford University Press. 4. Interpersonal needs. 2.FIRO-B and Johari Window. Pearson.Basic functions of mind.W.

N-TMI. 3. Datta-PHI Purchasing and Supply Management-Dobbler. Burt D. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (4 Hours) Linking organizational objectives to production and operations objectives – development of production and operations strategies MODULE 2 (4 Hours) Basic manufacturing processes used in engineering and non engineering industries – metal working – metallurgical – chemicals – fertilizers – textiles – power generation and distribution MODULE 3 (8 Hours) Need for product design and re design – designing for customer – designing a standard product for manufacturing and assembly – types of processes – process flow structures – specific equipment selection – process analysis – product design and process selection in services – product process matrix for services MODULE 4 (8 Hours) Process of product development – idea generation – prototype building – provisional design – producibility studies – commercialization – design of facilities – advanced models in facility planning – assembly line balancing – developing group technology layout – systematic layout planning – problems . K. Japanese industry – selection and development – purchasing procedures and methods – legal aspects – insurance of materials – supply management – sources of supply – out sourcing MODULE 8 (6 Hours) Sub contracting – reasons for subcontracting – criteria for selecting sub contractors – rating – factors affecting subcontract rate fixing – internal and external subcontract RECOMMENDED BOOKS: Integrated materials management-A. of Lecture Hours / Week: 04 Total no. 2002 Purchasing And Materials Management – Leenders Fearon – Universal Book Stall Purchasing And Inventory Control – K S Menon – Wheeler Publishers Materials Management – Varma M M – Sultan Chand And Sons ADVANCED PRODUCTION AND OPERATIONS MANAGEMENT Sub Code: 10MBAPM352 No.7/e. 2. Materials Management – P Gopalakrishnan – PHI. 2004 REFERENCE BOOKS: 1. 4.Management of stores – location – different types of stores – methods of storing – safety and security of materials – stores equipment – materials handling equipment – factors affecting materials handling MODULE 5 (6 Hours) Stores issues and receipts – procedures – forms and policies in stores transactions – stores accounting – stores organization – materials safety and security MODULE 6 (6 Hours) Management of surplus obsolete and scrap materials – reasons for accumulation of surplus obsolete and scrap materials – methods of disposal – regulations and procedures MODULE 7 (8 Hours) Purchasing – planning purchasing materials – norms of vendor rating – CEI methodology.

2. Production And Operations Management – Chase.MODULE 5 (8 Hours) Just in time production systems – the Japanese approach for elimination of waste – JIT implementation requirements – JIT in services – equipment selection – reasons for selection methods – financial and non financial – financial methods – ROI. ICCR – PCQ rating methods – MAPI methods MODULE 6 (8 Hours) Job design and work measurement – job design decisions – approaches to job design – work measurement – standards – learning curves and its applications – value analysis – value engineering concepts to be incorporated MODULE 7 (8 Hours) Aggregate planning – aggregate units of production – overview of aggregate planning problem – costs in aggregate planning – chase demand strategy – level of production strategy – mixed strategies – mathematical models – linear decision rule – problems MODULE 8 (8 Hours) MRP systems – Master production schedule – MRP concepts – terminology – MRP II – embedding JIT into MRP – advanced MRP systems – simple problems RECOMMENDED BOOKS: 1. Taylor – Prentice Hall. 2004 Production And Operations Management – James Dilworth –Pearson International REFERENCE BOOKS: 1. Aquilano. 4. 4/e Operations Management – Heizer Production And Operations Analysis – Steven Nahmias – Mcgraw Hill. 2005 Production And Operations Management –Russel Radford – Mcgraw Hill International . Production And Operations Management – Rogerto Russel. 3. 5/e. 2. Jacobs – TMH. 10/e.

2. Management of New Technologies For Global Competitiveness – Christian N Madu – Jaico Publishing House Handbook of Technology Management – Gaynor – Mcgraw Hill REFERENCE BOOKS: 1. of Lecture Hours / Week: 04 Total no. 2. 4. 3. of Lecture Hours / Week: 04 Total no. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (7 Hours) Technology management – introduction – definitions – concepts – main technologies and their characteristics MODULE 2 (7 Hours) Technology development and acquisition – forecasting – generation and development MODULE 3 (7 Hours) Technology absorption and diffusion – absorption – assessment – evaluation – diffusion MODULE 4 (4Hours) Selection and implementation of new technologies – automation decisions MODULE 5 (5 Hours) strategic decision models – project management in adoption and implementation of new technologies – strategic cost analysis MODULE 6 (9 Hours) Managing new generation technologies – commercializing new and innovative technologies – invention – innovation – intellectual property rights MODULE 7 (8 Hours) Knowledge based techniques – role of artificial intelligence techniques – knowledge management techniques for technology management MODULE 8 (9 Hours) Competitive advantages through new technologies – product development – from scientific breakthrough to marketable product – mechanism for technology transfer and acquisitions RECOMMENDED BOOKS: 1.TECHNOLOGY MANAGEMENT Sub Code: 10MBAPM353 No. Technological Systems And Development – James – Allied Publishers Technology Transfer – Nell Sullivan – Cambridge University Management Of Technology Change – Rao A S – Global Business Press Banking New Technology -in Marketing -Nichlos ADVANCED PRODUCTION PLANNING AND CONTROL Sub Code: 10MBAPM354 No. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (7 Hours) Forecasting – definitions – methods – characteristics of forecasting problems – subjective forecasting methods MODULE 2 (8 Hours) Objective forecasting methods – time series analysis – simple and moving averages – exponential smoothing methods – correction for trend – linear and non linear regression techniques – analysis of seasonal demand – seasonal demand with growth pattern – problems MODULE 3 Inventory control with known demand – inventory costs MODULE 4 (12 Hours) .

UNCTAD. Asian Development Bank. Production And Operations Management – Chase. cultural and technological environment MODULE 2 (7 Hours) International Economic Environment – Regional integration and trade blocks – Types of integration – theory of customs union. 2004 Production And Operations Management – James Dilworth – Mcgraw Hill International REFERENCE BOOKS: 1.Historical developments of Modern Trade theory – Investment theories – Theory of capital movements – Market imperfections – Internationalisation – Appropriability – Location specific advantage – eclectic. international commodity agreements – quota agreements – Cartels – Bi-lateral & Multi lateral contracts – Economic institutions – International Monetary Funds (IMF) – World Bank. Production And Operations Management – Rogerto Russel. 2005 INTERNATIONAL BUSINESS AREA INTERNATIONAL BUSINESS ENVIRONMENT Sub Code: 10MBAIB361 No.EOQ models – quantity discount models – instantaneous and gradual – supply and demand cases – problems MODULE 5 (12 Hours) Operations scheduling – production scheduling – job shop scheduling problems – sequencing problems – scheduling tools and techniques – problems MODULE 6 (10 Hours) Supply chain management – make or buy decisions – JIT purchasing – MODULE 7 Global sourcing – information flow – problems MODULE 8 (7 Hours) Synchronous manufacturing and theory of constraints – performance measurement – capacity constraints – implementing a synchronous operations system RECOMMENDED BOOKS: 1. of Lecture Hours / Week: 04 Total no. MODULE 5 (7 Hours) . 2. SAPTA. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (7 Hours) An Overview of International Business Environment – Economic environment – political and regulatory environment – demographic environment – social. Taylor – Prentice Hall. TRIM. MODULE 4 (7 Hours) International Trade and Payments: Government Influence on Trade: Trade in merchandise – Trade in services – Global sourcing – degree of dependence – balance of payments – trade and BOP of India. Aquilano. Cultural contacts of global management – Understanding the role of culture – communicating across cultures – cross cultural negotiations and decision making. MODULE 3 (7 Hours) International Trade and Investment Theory . 10/e . 3. European union – regional groupings – integration of developing countries – SAARC. Jacobs – TMH. 4/e Production And Operations Management – Roger Schmenner – Prentice Hall Production And Operations Analysis – Steven Nahmias – Mcgraw Hill. TRIPS. International Trade Centre. GATT. 5/e. UNIDO. GATS. WTO. 2.

accounting standards and consolidation of accounts MODULE 5 (9 Hours) Issues in International accounting – Consolidation – foreign currency translation – segmental reporting – foreign exchange risk management . Foreign Corrupt Practices Act. Australia and France (9 Hours) MODULE 4 (9 Hours) Financial reporting in Germany. RECOMMENDED BOOKS: 1. Moran. Stewart Black-Prentice Hall International Business environments and Operations John D Daniel. Ethics. MNE Social Responsibilities. 2006 INTERNATIONAL ACCOUNTING Sub Code: 10MBAIB362 No. The International Business Environment by Anant K. Netherlands. Technological Perspective.International Investment : Types and significance of foreign investments – factors affecting international investment – growth and dispersion of FDI – cross border mergers and acquisitions – foreign investment in India – The New Policy – EURO/ADR issues – M & A – Indian companies going global. William G. Lee H Radebaugh. EU and EURO. 2004 REFERENCE BOOKS: 1. Break down of Bretton Wood system and emergence of EMS. 2. MODULE 7 (5 Hours) International Monetary System and Foreign Exchange Marketing: The Pre-Bretton Wood’s period. Japan and Third world countries with special emphasis on legal issues. Perspectives. Meier – Oxford press. Cases. Stripp – JAICO The International Environment of Business by Gerald M. MODULE 6 (8 Hours) Multi National Corporation : Definition and Meaning – Importance and dominance of MNCs – Code of conduct – MNCs in India – Transfer of Technology – global competitiveness – indicators of competitiveness competitive advantage of nations – Technology and Global competitiveness. International Operations – Global supply chain management – global manufacturing strategies – factors affecting international HRM and staffing policy – International negotiations – international asset protection – Protection of IPRs. Efficiencies. 2.Pearson Education. MODULE 8 (8 Hours) Social Responsibilities and Ethics. Sundaram / J. UK. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (5 Hours) Introduction – Causes of international differences – some major differences in financial reporting MODULE 2 (6 Hours) International classification of financial reporting – international harmonization of accounting – the requirements of international accounting standards MODULE 3 Financial reporting in USA. 3. Daniel P Sulivan. of Lecture Hours / Week: 04 Total no. 10th ed. International Management Managing Across Borders and Cultures Fourth Edition by Helen Deresky – PHI Dynamics of successful International Business Negotiations by Robert T.

Mc Graw Hill International. Miscellaneous. Timothy Doupnik. Foreign Trade Policy.1962. 7/e –Pearson/PHI REFERENCE BOOKS: 1. EPZ/EOU MODULE 4 (6 Hours) The Customs Act. Advisory Boards. Baggage. Clearance of Goods. Institutions for financing exports. EXIM Policy. Appeal and Revision. Hector Perera. Surveillance on Conveyances. Export Development Authority. Advance Rulings. 3. Agricultural and Processed Foods Export Development Authority. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (6 Hours) Foreign Trade and its significance.EXIM Bank. Air Port. of Lecture Hours / Week: 04 Total no.IIP Federation of Indian Export Organisation. Commodity Boards. Types. MODULE 6 (6 Hours) Searches. Conditions.Definitions. International Accounting. Indian Council of Arbitration. Preparation of Invoices. STCs.Trends in Foreign Trade of India. Coastal Goods. Goods in Transit. Settlement Commission. IIFT. Warehousing Stations. 2. 2. 2007 Christopher Nobes & R H Parker – Comparative International Accounting. Trade and BOP of India. MODULE 2 (10 Hours) Institutional infrastructure for Exports. marketing etc. MODULE 5 (10 Hrs) Notified and Specified Goods. Seizures and Arrest. Prohibition on Importation and Exportation of Goods.Eligibility. MODULE 3 (6 Hours) Export Promotion – Duty Drawback. Appointment of Customs Port. ITPOs. Postal Parcels and Stores.MODULE 6 (7 Hours) Harmonization in Financial reporting – Standardization and Harmonization – role of international accounting bodies (IASC) in harmonization MODULE 7 (7 Hours) Multinational Transfer Pricing – Objectives of transfer pricing – selecting a transfer price – internal revenue code and transfer pricing MODULE 8 (4 Hours) Ethical issues in international accounting – Incidence and implications of window dressing (cases) RECOMMENDED BOOKS: 1. Export Promotion Councils. Special Economic Zones. ECGC. Warehousing. Frederick D S Choi – International Finance & Accounting Hand book – John Wiley James A Schweikart – International Accounting: A Case Approach – McGraw Hill Kwabena Anyane-Ntow – International Handbook of Accounting Education and Certification – Pergamon Publishers Paul E Holt – International Accounting. Confiscation of Goods and Conveyances etc. 6/e – Dame Publications EXPORT MANAGEMENT Sub Code: 10MBAIB363 No. . Other types of support-packing. 4. Levy of and Exemption from Customs Duties.

Post -shipment. cultural shock. Legal Documentation of Import Procedure. Govindan.–Registration. Import – Pre-import procedure. Customs Clearance. MODULE 4 (4 Hours) Inter-cultural negotiation process. global etiquette.Sitaram & Co Pvt Ltd. Shipping and Customs Formalities. written communication pattern. HPH. RECOMMENDED BOOKS: 1.C. Classification. of Lecture Hours / Week: 04 Total no.Judicial Principles. Indirect Taxes. Customs and Central Excise (Drawback) Rules 1995. non verbal communications.(Determination of Price of Imported Goods) Rules 1998. 1975. Excise Clearance. Classification. MODULE 2 Issues of environment and technology in business organization (8 Hours) MODULE 3 (7 Hours) Oral and non-verbal communication.S. 2.V. Marine Insurance. The Baggage Rules 1995. Pre-shipment Inspection. Infrastructure and Architecture – IT support for organizations – Types of Information systems – Basic of computer hardware and software for IT infrastructure – Introduction to world wide web – Internet applications of commerce. intercultural negotiation strategies. Shipment. Taxmann Export Management-D.Interpretive Rules. 3. N. Claiming Exemption.HPH REFERENCES BOOKS: 1.. Computer database technology and telecommunication networks – Different categories of Information system – . of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 PART – A MODULE 1 (7 Hours) Introduction to International business communication: Languages in business communication. International Trade and Export Management.MODULE 7 (6 Hours) Export Procedure and Documentation. Import-Export Tariff Structure.Vikas Indirect Taxes Made Easy-Prof. INTERNATIONAL BUSINESS COMMUNICATION Sub Code: 10MBAIB364 No. Pre-shipment. 2. universal systems. C.Francis Cherunilam. business and social customs.S. contrasting cultural values. PART – B INFORMATION TECHNOLOGY IN GLOBAL BUSINESS MODULE 5 (7 Hours) Basis of IT: Information age – Information system. Retirement of Import Documents. 2004 Export Marketing-Rathpr and Rathor. MODULE 8 (6 Hours) Customs Valuation. language and business communication. Datey. Kapoor. The Customs Tariff Act.

Knowledge and decision support – Decision making and support systems. Victor – International Business Communication – PHI John Mattock – Cross Cultural Communication – Essential Guide to International Business – Kogan Page Herbert W Hilderbrandt – Effective Business Communication. 2. New International Business English. 2006 REFERENCE BOOKS: 1.. Richard Alexander. Singapore. appropriation– Provisions of Negotiable Instrument Act. MacGraw Hill. setoff. 1881 – Bankers legal duty of disclosure and related matters MODULE 3 (4 Hours) Customers` accounts with banks – Opening.operation – KYC norms and operation – Types of accounts and customers – Nomination – Settlement of death claims MODULE 4 (6 Hours) . 3.Roles in different management levels in organizations – Organizational and Managerial support systems – Planning. Jeanette S Martin – Intercultural Business Communication – PHI Leo Jones. Gina Poncini – International Perspective on Business Communication: From Past Approaches to Future Trends. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (6 Hours) Banking system and structure in India. 2. Lillian H Chaney. infrastructure for E-Com. MODULE 7 (8 Hours) E-Commerce: Definition – Business applications – Market research and customer support infrastructure. 7/e.based on number of hours allotted . 1997 Axel Satzger. payments and other support-E-business-E-markets-E-payments-Enterprise application integration-ERP-CRMB2B-B2C – Consumer Oriented E-Com-Network. 4. developing. (NOTE: Proportionate weightage . of Lecture Hours / Week: 04 Total no.Types of banks in operation – Role of Reserve Bank and GOI as regulator of banking system – Provisions of Banking Regulation Act & Reserve Bank of India Act MODULE 2 (9 Hours) The terms banker and customer – Types of relationship between banker and customer – Bankers obligations to customers – Right of lean. Cambridge University Press. MODULE 8 (8 Hours) Tools for Managers: Managing information system experience and Using Information technology for management tasks – Updating knowledge day-to-day in business – Data warehousing – Data Mining (DM) and knowledge data discovery – Document Management – Digital Libraries – DM techniques and data visualization. EDI application in Business – EDI & E-Commerce – Implementation and EFT-Extranets – Implementation – Data. Peter Lang Publications Inc. 2003 BANKING & FINANCE AREA PRINCIPLES AND PRACTICE OF BANKING AND INSURANCE Sub Code: 10MBABF371 No. MODULE 6 (7 Hours) Applications of IT: Information system – GIS EDI.should be given to both the parts while setting question papers) RECOMMENDED BOOKS: 1.

―Principles of Banking‖ Macmillan. MODULE 3 (10 Hours) Valuation of securities – bond and fixed income instruments valuation -bond pricing theorems. . of Lecture Hrs / week Total no. Koch W. ―Banking and Financial System‖ Himalaya Publishing House. J Chandradas.Investment Instruments MODULE 2 (05 Hours) Financial markets – primary and secondary markets – major players and instruments in secondary market Functioning of stock exchanges. ―Banking and Financial Systems‖.. Law and practice‖ Sultan Chand & Sons.Core banking solutions – Debit. Scott. determination of yield curves.Internet banking – Mobile banking. Himalaya Publishing House. Prasad K. Timothy. New Delhi IIBF. 2. duration of bond and immunisation of interest risk. 2. MODULE 8 (12 Hours) Types of Insurance – Life Insurance and General Insurance Products including unit linked plans – ReInsurance – Nature of Re-Insurance risk – Legal framework of life and general insurance Bancassurance. term structure of interest rate. S M.concepts – critical issues – functional aspects – Indian Scenario – Future Prospects –Insurance Accounting – Financial Analysis and valuations. ―Service Marketing‖ Himalaya Publishing House. Credit. New Delhi. Stock markets guidelines on primary & secondary markets. Jha.Financial and non-financial forms of investment – Objectives of financial investment. 4. valuation of equity and preference shares (Dividend capitalisation & CAPM).Home banking – ATMs. REFERENCE BOOKS: 1. New Delhi. and Smart cards – EFD – RTGS MODULE 5 (4 Hours) International banking – Exchange rates – Documentary letter of credit – financing exporters and importers – ECGC Policies and guarantees MODULE 6 (6 Hours) Banker as lender – Types of loans – Overdraft facilities – Discounting of bills – Financing book dates and supply bills. Sunderaram and Varshney.Charging of Security bills. SECURITY ANALYSIS & PORTFOLIO MANAGEMENT Sub Code No. New Delhi. Mumbai. ―Bank Management‖ Thomson. Mithani and Gordon. ―Banking Theory. of Lecture Hrs :10MBAFM322/ 10MBA BF 372 : 04 : 56 IA Marks Exam Hours Exam Marks : 50 : 3 Hours : 100 MODULE 1 (04 Hours) Introduction: Concepts of investment.Banking Technology. Nirmala. RECOMMENDED BOOKS: 1.Solvency and performance measures.pledge – mortgage – assignment. Mumbai. MODULE 7 (9 Hours) Introduction to Insurance – Elements of Insurance Risk – Players in Life and Non-Life Insurance sector – Insurance documents – Role and responsibilities IRDA – Provisions of Insurance Act 1938 – Insurance Ombudsman. & S. investment methods – Security and non-security forms of investment – Sources of investment information. trading and settlement procedures at NSE & BSE. 3.

& Mohanty – TMH – 6th Edition. Sharpe. . PHI. functions of Asset Management Companies. default risk. 9.MODULE 4 (07 Hours) Analysis of risk & return.Bhat. – Vikas. Objectives and beliefs of fundamental analysts. factors contributing to total risk. Concept of intrinsic value. Risk & risk aversion. purchasing power risk. Oxford. Investment science – David G. Theory of Technical analysis. 7. 2003 Portfolio Management –S. 2005 Investment Management – VK Bhalla ( S. MODULE 7 (07 Hours) Modern portfolio theory – Asset allocation decision. 2001 Portfolio Management – Barua. Markowitz diversification model. RECOMMENDED BOOKS 1. 3. 2. Capital allocation between risky & risk free assets-Utility analysis MODULE 5 ( 9 Hours) Fundamental & Technical Analysis of equity stock. systematic and unsystematic risk. testable hypothesis about market efficiency. 6/e Pearson. Reilley & Brown – Investment Analysis & Portfolio Mgmt. confidence index RSA.types. 2. of Lecture Hours / Week: 04 Total no. management risk. bar chart. Security Analysis & Portfolio Management – Fisher and Jordan . 4. 2004 Ranganathan & Madhumathi – Investment Analysis & Portfolio Mgmt.Luenberger. interest rate risk. – HPH Punithavathy Pandian – Security Analysis & Portfolio Mgmt. 6. 2005 Practical Investment Arrangement – Strong – Thomson / Cengage Learning 3/e BANKING AND INSURANCE PRODUCTS Sub Code: 10MBABF373 No. V A Avadhani – Securities Analysis & Portfolio Mgmt. PHI. Mutual funds. Dominant & Efficient portfolio – simple diversification. RSI.-concept of total risk. 3. 3/e. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (5 Hours) Deposit Products – Savings Bank – current Account – Demand deposits – Term Deposits – Concepts of low cost deposits – Certificate of deposit – Bulk deposit. 5. implications of efficiency market hypothesis for security analysis and portfolio management. 2005 Investments – Zvi Bodie. Investment Analysis & Portfolio Management – Reilly – 8/e – Thamson / Cengage Learning. Determination of corner portfolio. – Thomson Learning. Moving average analysis. Portfolio revision – Active and passive strategies & formula plans in portfolio revision. Economic analysis and forecasting. 2/e. 1/e. MODULE 8 (07 Hours) Portfolio performance evaluation – Sharp & Treynor & Jensen’s measure. performance evaluation of mutual funds.2nd Edition. Japanese Candlesticks. Asset pricing theories. 4. market risk. Investment Analysis and Portfolio management – Prasanna Chandra – TMH . – Pearson. Process of portfolio management – International Diversification. 8. Kevin – Prentice Hall India. 10. 11. contrary opinions theory. Excel Books. CAPM & Arbitrage pricing theories. S.Chand & Co) Security Analysis & Portfolio Management. REFERENCE BOOKS 1. Verma and Raghunathan (TMH). Bailley – Fundamentals of Investment – Pearson / PHI. Economy-Industry-Company framework. selecting an optimal portfolio – Sharpe single index model. 7/e. points and figures chart. Alexander. MODULE 6 (07 Hours) Behaviour of stock market prices – The market mechanism.

MODULE 7 (6 Hours) Rural Insurance & Social Insurance: Various rural Insurance Policies – Project Insurance – Social Insurance – Old age.Types of relationship between bank and customer –Bank`s obligation to customers . Mumbai. 3.Kisan Credit cards – Corporate loans – Syndication – Micro Finance. MERCHANT BANKING & FINANCIAL SERVICES Sub Code: 10MBABF374 10MBAFM324 No.Banks and technology. ―Insurance Mangement‖ New Age International.Various IT products and services.Types of accounts and customers.Need and importance Life and non life insurance. of Lecture Hrs: 56 IA Marks: 50 Exam Hours: 3 Hours Exam Marks: 100 MODULE 1 (8 Hours) Bank and Banking -Permissible banking activities-Types of banks in India-Role of RBI as a regulator.Life and non life insurance products including unit linked plans MODULE 3 (8 Hours) Merchant Banking. New Delhi.Long term loans – Consumer loans. RECOMMENDED BOOKS: 1.Types of lending-charging of securities . MODULE 6 (5 Hours) Health Insurance Products: Individual Medical expense Insurance – Long term care coverage – Disability Income Insurance – Mediclaim Policy – Group Mediclaim Policy – Personal Accident policy – Child welfare policy on.International banking services MODULE 2 (6 Hours) Insurance service. Mobile Banking – MODULE 4 (9 Hours) Loan Products: Short term loans.Risk appraisal and selection.Education loans – Housing loans – Business loans – Farm loans.Players in life and non life insuranceEssentials of insurance contracts. of Lecture Hours / Week: 04 Total no.MODULE 2 (7 Hours) Remittance Products: Demand draft – Travellars Cheques – Gift Cheque – Mail Transfer – Telegraphic Transfer – Multicity cheques – EFD – RTGS MODULE 3 (9 Hours) IT Products: MICR Cheques – Channel Banking – Core Banking – Internet Banking ATMS – Debit card – Credit card – RTGS – EFD. Anand. Ganguly. ―Life & Health Insurance‖ Pearson Education. 2. Kenneth and Horord D Shipper. survivors and disability insurance – Types of benefits – unemployment insurance – workers compensation.‖ Himalaya Publishing House. Black. P K ―Fundamentals of Insurance. Gupta. MODULE 5 (9 Hours) Life Insurance Products: Elements of Life Insurance – Features of term insurance – Features of Endowment Assurance – Role of Term and Endowment in product designing – Types of Life Insurance policies – Annuity & pension policies – Whole life policies – Money back policies – Other types. Motor Vehicles Insurance: Need – Types – Factors to be considered for premium fixing MODULE 8 (6 Hours) Miscellaneous Products: Burglary – Jeweller’s Block Insurance – Baggage Insurance – Banker’s Indemnity Insurance – Aviation Insurance – Fidility guarantee insurance – Public liability insurance.SEBI guidelines for merchant bankers – Issue Management – Equity issues – Rights issues – Debenture issues – Book building – Private Placements – Pre & Post issues activities – Raising capital from . New Delhi.Banker and customer.

MODULE 4 (8 Hours) Lease and Hire purchase.Rating methodology-Rating agencies –Rating symbols of different companies Securitization of debt. M.Stock Broking Services including SEBI guidelines .Depository participants and their role.Depositary services.Role of depositories and their services— Advantages of depository system -NSDL and CDSL.Mutual Funds – Structure of Mutual Funds. Y.Process of credit rating of financial instruments. 2.Concepts and features – Tax and Depreciation implications – Problems on Hire Purchasing. MODULE 8 (5 Hours) Marketing of Financial Services – Conceptual framework – Distribution – Pricing – Promotion – Attracting & retaining customers – Segmentation – Positioning – Development and launching of new products – Behavioural profile of customers. Khan – TMH Indian Financial System . Khan – TMH REFERENCE BOOKS: 1. MODULE 5 (4 Hours) Credit rating and Securitization of debts . 4.Thomson Learning Services Marketing --S.Meaning. Financial Services . M.Regulations on mutual funds – Accounting aspects – Performance Evaluation. 2. Jha – HPH . Merchant Banking Principles and Practice : H. GDRs .New Age International Financial Institutions and Markets L.S.Definition and meaning.G. ECB etc.M.– Meaning and Types of leasing – Legislative frameworks – Matters on Depreciation and Tax – Problems on leasing – Hire Purchasing.Special Purpose Vehicle.Features.Exchange Traded Funds – Hedge funds. Y.Types Mutual Funds – Advantages of mutual funds . Bhole – TMH Financial Markets & Institutions .M. Guruswamy . 3.Notice money – Term money – Credit card – Bill discounting – Factoring – Forfaiting – Consumer finance – Reverse mortgage service .International markets: ADRs. Machiraju . MODULE 7 (10 Hours) Money Market Instruments – Treasury Bill – Commercial bill – Commercial paper – Certificate of deposit – REPO/Reverse REPO – Call money. RECOMMENDED BOOKS: 1.Pass Through Certificate & mechanism – Benefits of Securitization – Issues in Securitization MODULE 6 (7 Hours) Depository Service and Mutual funds: . R.

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