MPHTC Logo Style Guide

+ M PC C
Michigan Public Health Training Center

Color Palette Guide

M PC
CMYK: RGB: CMYK: RGB: CMYK:
1/11/89/0 100/84/15/2 77/45/0/0 27/69/138 59/125/192

Michigan Public Health Training Center

+ C

CMYK:
54/0/100/0

CMYK:
2/100/60/0

RGB:

254/217/53

RGB:

131/195/64

RGB:

231/24/81

Typeface Guide
Optima Regular

A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 1234567890

Optima

Italic

A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 1234567890

Optima

Bold

A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 1234567890

Optima

Bold Italic

A B C D E F G H I J K L M N O P Q R ST UVW XY Z abcdefghijklmnopqrstuvwxyz 1234567890

Optima

ExtraBlack

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Scalability Guide

M PC
Michigan Public Health Training Center

Michigan Public Health Training Center

+ C

Width 5”

+ M PC C
Width 3”
+ M PC C
Michigan Public Health Training Center

Width 1”

+ C

0.5” version for symbol only

Free Space Guide

X

6X

M PC

Michigan Public Health Training Center

+ C

Color Conversion Guide

+ + M PC C M PC C
Michigan Public Health Training Center Michigan Public Health Training Center

+ + M PC C M PC C
Michigan Public Health Training Center Michigan Public Health Training Center

+ + M PC C M PC C
Michigan Public Health Training Center Michigan Public Health Training Center

T-shirt Design Guide

+ M PC C
Michigan Public Health Training Center

Logo Back : 1.2”

+ C

Logo Front : 0.3”

Design Process
I fisrt read througth the brief provided by th client and learned that they want to integrate michigan map into the logo design and prefer bright and vivid color scheme. Then I browsed through other logos for health training center to get inspiration. I found the logo for Georgia health training center and the one for wisconsing health traning center fit my expectation of how a health related logo should look like. I drew five sketches on paper and decided to use four of them. Then I draw black version using illustrator to see how they looks like. I used Kuler to find the right color scheme and dry several color scheme and typeface combination to see which one works the best.

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