DELUX MAGAZINE

1141 South 7th st | St. louis, mo 63103

1075 Peachtree st 36th fl | atlanta, ga 30309
DELUX MAGAZINE is a personal replication of how We The People visualize Lifestyle,
Fashion, MUSIC, ART+CULTURE through the eyes
of the true AFFLUENT Trendsetters & Tastemakers of
our genration.
www.DELUX-MAG.COM
INFO@DELUX-MAG.COM
stl (314) 252 0586 atl [404] 965 3700
DELUX
media kit
WWW.DELUX-MAG.COM | 314.252.0586
deluxmagazinestl @deluxmagazine
D
2013

WHO IS
DELUX MAG?
Published six times per year, DELUX is a St. Louis based
magazine with regional coverage from other major
metropolitan cities such as New York, Philadelphia,
Charlotte, Atlanta, Detroit, Chicago, and Washington,
D.C. With a rate base of 150,000 monthly readers,
DELUX reaches over 500,000+ AAA men and women
across the country through the internet, subscriptions,
newsstand sales and direct mail. There is controlled and
targeted distribution in residential buildings,restaura
nts,lounges,galleries, salons, spas, health clubs, retail
sLores, and Lhe homes o some o Lhe mosL nuenLal
African- Americans in St. Louis and surrounding
counties. The magazine also has special distribution at
maior lesLvle and culLural evenLs LargeLng our auenL
consumers, and at annual signature events.

Who Will
You Reach?
A niche audience with disposable income and a varacious
desire for luxury
/ LargeLed group o arbLers recognzed or nuencng
general market trends
Consumers who are dculL Lo reach Lhrough convenLonal
mainstream marketing
Readers with an average household income of $132,000
Why Target AAAs? |/uenL /rcan /mercans)
DELUX readers are an untapped source of revenue for luxury
purveyors. Reasearch shows that these consumers are willing
and able to pay a premium for luxury, but demand quality.
DELUX Magazine is the only lifestyle publication that can
help you expand your visibility and authenticate your brand
among this rapidly expanding auduence. DELUX will help you
align your brand, product, or service with this audience and
garner your share of their disposable income.
Did You Know?
/uenL /rcan-/mercans have an annual purchasng
power of more than $87 billion
The annual household income and total net worth of
auenL /rcan-/mercans are well above Lhe naLonal
average aL a vounger age Lhan or oLher auenL
households
Traditional markets for luxury consumers are saturated.
You are leaving money on the table by not targeting this
audience.

DELUX
EXPERIENCE?
3
6
0
o
Our reach of more than
150,000 AAAs helps
DELUX go beyond
traditional mass media
to provide our marketing
partners with 360-degree
turnkey opportunities
to engage this audience
and increase sales by
engaging with the readers
and providing them with
options to step outside
of there silos. No other
lifestyle magazine in our
space provides advertisers
with direct access to high-
prole evenLs, ncludng
fashion shows, ride &
drve experences, lm and
music festivals, charitable
events, movie premieres,
and Oscar and Grammy
celebrations. DELUX works
closely with advertisers to
develop custom programs
and promotions suited
to brand and product
initiatives.


DELUX will be the ultimate urban
lifestyle guide to new electronics,
appliances, living rooms, priceless
art, and walk-in closets. We will
become your exclusive passport
to whats hot around the world
without leaving your own home.

READERSHIP
174K+
WE ARE DELUX
The new style icons of the future!
Bringing you not just the trends
of today but giving you new
ones. Delux will introduce you to
designers of the new millennium.
DELUX will take you from the
runways of Paris to the streets of
New York, and its all in the name
of fashion.
Music and entertainment on the
rise will make up this part of the
magazine. Giving you a taste of
whats to come in the future of
entertainment. DELUX will take
you behind the scenes of todays
hottest up-andcoming artists,
indic n|ms, and spcrts naurcs.
Combined with innovative
photography and exclusive stories,
were sure you will see these
artists straight to the top.
DELUX Magazine will bring you
the most innovative an interac-
tive home and decor from all
around the world. Along with an
introduction to the worlds most
renowned creative artistic minds.
Showing just how talented we as
humans can be.
83% $73K 1.8m 66%
... pass along rate between
printed publications
unique online views, ipad/
android app and our social
networks..
... of our readers are
between the ages of
25-40. Focusing on the
amucnt tastcmakcs
and trendsetters of this
generation...
... the average salary for
a single reader of DELUX.
While 127k is the average
househould income...
...average monthly online
pageviews our website
generates. This alows our
clients web banners to
average just above 17k
impressions per week...
... women read DELUX
Magazine while 34% of our
readership are men. The
readers are action takers-
24% stated they bought a
product after seeing DELUX
LIFESTYLE FASHION MUSIC ART+CULTURE
2013 ADVERTISING RATES
HALF PAGE
COLUMN 1/4 PAGE
FULL PAGE SPREAD
FULL PAGE
DESCRIPTION AD SIZE
Full Page Spread 16 1/4 x 10 3/4
Full Page 8 1/8 x 10 3/4
Half Page 8 1/8 x 5x3/8
Half Page Vert 4x10 3/4
Third 2 7/8x10 3/4
Quarter 4x6
2013 AD SIZES
SIZE 1X 3X 6X 12X
Covers $1,500 $1,375 $1,175 $ 990
Full $ 850 $ 750 $ 625 $ 500
Half $ 500 $ 425 $ 350 $ 275
Third $ 300 $275 $ 250 $ 225
Quarter $250 $225 $200 $175
Web $50
DELUX MAGAZINE is a
personal replication
of how "We The People"
visualize Lifestyle,
Fashion, MUSIC,
ART+CULTURE through
the eyes
of the true AFFLUENT
Trendsetters &
Tastemakers of
our genration.
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READERSHIP
127K+
WE ARE DELUX
24% 40k 203k 63k
... Monthly online digital
readers..
... of our readers are
women between the ages
of 21-40. That shop atleast
4 times a month and
purchase items they saw in
DELUX
... the average number of
weekly impression from
online web banner...
...average monthly online
unique visitors to DELUX
Magazines website...
... the combination of
likes, followers in our
social network campaigns.
Including a 100% opt-in
mailing list comprised of
43k faithful readers...
2013 DIGITAL web RATES
DESCRIPTION AD SIZE
Digital Cover 8.5x11in
Banner 300x250600px
Top Banner 600x110px
Email Header 700x500px
2013 DIGITAL SIZES
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SIZE 1X 3X 6X 12X
COVER $500 $425 $375 $ 350
Banner $ 25/wk
Top
Banner
$ 50/wk
Email
Header
$ 200
Feature $150
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Editorial Highlights
FEBRUARY/MARCH JUNE/JULY
AUGUST/SEPTEMBER
OCTOBER/NOVEMBER
DECEMBER/JANUARY APRIL/MAY
Beauty & Style/ Spring Fashion Home Health & Fitness Edition
DELUX TOP 40 UNDER 40
Music & Style/Fall Fashion
Best of Issue The Travel & Food
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