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19138279 ERPBusiness Process ReEngineering for Implementing Warehouse Management System

19138279 ERPBusiness Process ReEngineering for Implementing Warehouse Management System

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Published by Kevin Chan

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Published by: Kevin Chan on Nov 05, 2012
Copyright:Attribution Non-commercial


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Fairdeal Distribution Services Pvt. Ltd., a company incorporated and
registered in 1975 under the Companies Act, 1956 and having its
Registered Office at 431, Chetan Society, Bopal-Ghuma Road,
Ahmedabad, Gujarat, 380058, Republic of India (hereinafter referred
to as ‘Fairdeal’ which expression, unless repugnant to the context or
meaning thereof, shall mean and include its successors and permitted

Fairdeal has represented that it has the requisite knowledge,
expertise, technical know-how, experience, resources, infrastructure
and intellectual property for the management, maintenance and
administration of all operations in Supply Chain Management Industry.

It has a dominating presence as a ‘Clearing & Forwarding Agent’.
Today, Fairdeal has invested heavily in infrastructure - warehouses
and vehicles - to provide effective, efficient and reliable services.

Keeping in mind the globalization of the industry and international
trends, it was decided in March 2004 to widen the scope of service
offering and move up in value chain. For this purpose Sequel Logistics
Pvt. Ltd. was established. On 1st April, 2004, Titan Industries
outsourced In-plant Logistics to both their plants, Hosur (Tamilnadu)
and Dehradun (Uttaranchal) to Sequel Logistics. And today our client
list includes Ashok Leyland, BPL Sanyo, Madura Garments, TVS Motor,
and Precision Engineering Division of Titan Industries, in addition to
Watch Division of Titan Industries.

Fairdeal has a modern, well laid warehouse of over 50000 sq ft at
Sharkhej in Ahmedabad, Gujarat. It is handling inbound logistics for
diamond for Titan Industries from Surat.

Currently, Fairdeal manages over 40,000 SKUs at 5 different locations.
Material handled by the group is valued at over Rs. 3000 Crores and
has employee strength of over 300 and also handles secondary
movement for which have over 25 dedicated vehicles.

Manoj Banshilal Pachouri

ICFAI Business School


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