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Module -1 Do Do Do Do Module-2 Do Do Do Do Module-3 Do Do Do Do Do Module-4 Do Do Do Module-5 Do Do Do

Rural economy, Rural Urban disparties Rural Marketing definition Evolution of rural Marketing Profile of Rural consumers, Rural Mkt. structure Rural Market infrastructure, oppotunities consumer buying behaviour models factors affecting consumer behaviour characteristics of rural consumers Comsumer buying process, opinion leadership Brand loyalty, branding in rural India Concepts of Products Product catogories New Product development PLC Product Mix STP Pricing, factors influencing pricing Pricing Strategies Distribution, Channel of distribution Rural distribution models Communication Process Media model & Media Innovation ICT in rural Mkt. Revision

Lecture 3 22,10 4,12 39 Lecture 56 68 76,80 80,147 Lecture 132 138 143 144 100 Lecture 156 172 205 Lecture 246,248 258 Lecture

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