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India's largest Fast Moving Consumer Goods company with 100 factories across India.
In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956; The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. one of the country's largest exporters and recognised as a Golden Super Star Trading House
The mission – “add vitality to life.”
VISION OF THE COMPANY
Lux, lifebuoy, dove Personal wash Pears, rexona, breeze,
Surf excel Laundry
sunlight Fair & lovely
Ponds vaseline Sunsilk Clinic
Hindustan unilever ltd Oral care
WATER) MARKET CAPITALISATION AS PER BSE Dec 2008 .2% 7.CONTRIBUTION TO DIFFERENT SECTORS 2.3% HOME & PERSONAL CARE 16.2% FOODS 74.3% EXPORTS OTHERS(CHEMICALS.
PERSONAL CARE .
TOILET SOAPS BY HUL HUL is the market leader in the soap segment in India .
. Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap. •In India. it has been claimed as “The Beauty Soap Of Film Stars”. •From the starting.•Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home. Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment. •In 2006.
•Dove was launched in 1955 in US. •It has proved to have ¼ of moisturising cream that maintains the skin be smooth & soft. HUL’s campaign of Real Beauty by Ogilvy inspired women to have the confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award. •In 2004. It has been available in India from 1995. .
•A Low cost soap catering huge population. . ‘Making a billions of Indian feel safe and secure’ Says everything!! •Comes with different varieties and treats different needs. •The jingle.GERMS SE KOI DAR NAHI •Launched in 1895 in UK and then in India.
Mysore Sandal • Godrej no. Chandrika • Cinthol. Nirma • Lifebuoy • Dettol .Competitors of HUL SOAPS HUL brands • Lux • Rexona • Breeze Competitors brands • Santoor. 1.
Competitors of HUL SOAPS HUL brands • Pears • Dove • Hamam • Liril Competitors brands • Santoor. Savlon • Camay • Margo • Cinthol .
HUL’s SOAP MARKETSHARE 60% 50% 40% 30% 20% 10% 0% FY04 FY05 FY06 FY07 FY08 10% 6% 9% 8% 9% 9% 6% 10% 57% 55% 55% 54% 52% HUL NIRMA GCPL 8% 5% .
The HUL Hair Care .
. The accent is on "It knows you. and hence knows exactly what your hair needs". The range comes in premium packaging and design. Positioned as the 'Hair Expert'. The benefits are more compelling and relevant since the variants are harmonised in terms of the product mix . colour and ingredients are all well linked to cue the overall synergy. is the largest beauty shampoo brand in the country. Sunsilk has identified different hair needs and offers the consumer a shampoo that gives her the desired results.fragrance.Sunsilk was launched in1964.
It is India's largest selling shampoo. offering the five most important hair health benefits: strengthens weak hair. . The franchise also includes Clinic All Clear Total. It is a dual shampoo – it not only fights the last dandruff flake. and contains antidandruff ingredient. prevents hair breakage. but also adds back lost nutrients to make hair healthy and beautiful. first introduced in 1996. Clinic All Clear Total is a dandruff solution for everyday use. softens rough dry hair. shine for thick and healthy hair.Clinic Plus Health shampoo was launched in India in the year 1987.
Dove Dry Therapy. Dove Daily. Dove Breakage Therapy & so on… .DOVE SHAMPO Became India’s Largest Premium Shampoo Brand within the launch of 1 year. HUL is upgrading Dove time to time to meet customer needs e.g.
Garnier .Competitors of HUL Hair Care • Sunsilk • Clinic Plus • Dove • Pantene • Head & Shoulders • L’Oreal.
Welcome to the segment Of HUL Oral Care .
As a follow-up. • Pepsodent also includes a range of toothbrushes. was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. demonstrating that this makes their teeth vulnerable to germ attack. • Pepsodent packs included a Germ Indicator in February-May 2002. in October 2002. . • Pepsodent's most recent campaign aims at educating consumers on the need for germ protection through the night. launched in 1993.• Pepsodent. • The relaunch campaign in October 2003 widened the context to "sweet and sticky" food and leveraged the truth that children do not rinse their mouths every time they eat. which allowed consumers to see the efficacy in fighting germs.
gel toothpaste with the whitening benefits of lemon. The first brand targeting youth in the oral care market. The latest entry in the Closeup stable is Closeup Milk Calcium – revolutionary new toothpaste with the goodness of milk calcium . with an edgy and youthful image which stays relevant till date. Closeup is the original youth brand of India. Ever since its launch in 1975 Closeup was the first gel toothpaste to be launched in India and has led the gel toothpaste segment ever since. Closeup became the first Gel toothpaste with Fluoride in the Indian Market! The brand umbrella also includes Closeup Lemon Mint.
Competitors of HUL Oral Care • Pepsodent • Close Up • • • • Colgate Meswak Dabur Red Anchor .
TOOTHPASTE MARKET SHARE 60% 50% 40% 30% 48% 46% 47% 48% 49% 32% 33% 32% 30% 30% COLGATE HUL DABUR 20% 10% 0% FY04 FY05 FY06 FY07 FY08 7% 2% 7% 8% 9% .
HUL COSMETICS .
Competitors : Revlon.L’Oreal . Maybelline.Named after the French opera Lakmé Lakme started in 1952 as a 100% subsidiary of Tata Oil Mills In 1998 Tata sold off their stakes in Lakmé Lever to HLL It offered a range of cosmetics with nail polishes & lipsticks from the early 80’s It has introduced a range of skincare products from 1987.
a pharmacist from New York. Charmise . introduced 'Pond's in 1846 In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream In 1955 Pond's Extract Company merged with Chesebrough Manufacturing and in 1987 Unilever purchased Chesebrough-Pond's Competitors: Nivea.Theron T. Pond.
HUL FOOD BRANDS TEA • Brooke Bond • Lipton COFFEE • Brooke Bond Bru .
FOOD • Kissan • Annapurna • Knorr ICE CREAM • Kwality Wall’s .
TEA • Brooke Bond Red Label was launch in 1903 • It is India's single largest tea brand .
foods categories of the country – Salt & Atta (wheat flour) .SALT • Annapurna brand. first introduced in 1997 • The brand currently operates in two of the largest. almost universally consumed.
and also exciting eats for children specifically. launched in 1995 • Key launches includes. Feast. Viennetta. and a range of Sundaes.ICE CREAM • Kwality Wall's. Cornetto. like Lime Punch or Sunshine Zing Cone .
ICE CREAM .
HUL LAUNDRY CARE .
g.Pioneer in Indian detergent powder. Constantly upgraded itself. Quick wash. Surfexcel Blue. . e.
Rin matric & Rin advanced. Rin with the power of its thunderous lightning flash has become a household name synonymous with dazzling white clothes. Launched in 1969. A Value added brand with different variants e. .g. Rin has won a number of accolades. the most recent being voted as the Most Preferred Detergent brand in India at the Awaaz Consumer Awards in 2006.
e. priced over Wheel but below Rin.SUNLIGHT •A Heritage brand launched in 1888 In the form of detergent cake. •Value added brand i. •Famous in WB & Kerala. .
• Low priced detergent. • Introduced in 1987 to compete with Nirma. .
COMPETITORS • SURF EXCEL: ARIEL • WHEEL: NIRMA • RIN: TIDE .
41 131.03 14.3 31.7 16.88 1575.66 23.95 22.77 231.95 13.39 -4.74 20 17.77 24.79 13.59 18.75 14.54 9.02 31. Crore) FY'08 Growth (%) FY'08 FY'07 Net Profit (in Rs.36 17.63 1518.66 44.98 1769.14 3 .45 18.99 643.65 21.42 -4.29 27.37 25.6 14.Company Name Net Sales (in Rs.38 16.) FY'08 Growth (%) FY'08 FY'07 Operating Profit Margin (%) FY'08 (%) FY'07 HUL GCPL Dabur Colgate Marico Proctor and Gamble 13880. Crore.92 2093.3 16.05 29.47 -35.06 148.22 19.45 46.27 18.12 316.56 891.4 17.71 143.68 33.9 14.76 18.09 13.76 0.
•Strong Competitors & availability of substitute products. •Low exports levels. . •Solid Base of the company. •Innovative Aspects.SWOT Analysis Strengths: •Strong brand portfolio. •Corporate Social Responsibility(CSR) Weaknesses: •"Me-too" products which illegally mimic the labels and brands of the established brands. •Presence of Established distribution networks in both urban and rural areas. •High price of some products. price quantity & variety. •High Advertising Costs.
•Temporary Slowdown in Economy can have an impact on FMCG Industry.SWOT Analysis Opportunities: •Large domestic market – over a billion populations . •Untapped rural market. . •Changing Lifestyles & Rising income levels. •Mimic of brands •Removal of import restrictions resulting in replacing of domestic brands. increasing per capita income of consumers. •Export potential and tax & duty benefits for setting exports units. i. Threats: •Tax and regulatory structure.e.
MARKETING STRATEGIES OF HUL .
• Also uses Direct selling channel(HUN). franchisee to reach everyone e. zero loss. • Focuses on short supply chain for distribution.MARKETING STRATEGIES OF HUL FOR URBAN INDIA • Adopted Total Productive Maintenance(TPM) to meet zero error. Ayush.g. • Build segments & market for the future where Unilever has strong expertise. • To meet the every needs of people everywhere. . Aviance.
Integrate Economic. partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states. Environment & Social objectives with Business agenda.MARKETING STRATEGIES OF HUL FOR RURAL INDIA For long term benefits.000 villages & 250 million customers. HUL started Project Streamline in 1997. . Project Shakti. Appointed 6000 Sub-stockists that directly covers about 50.
Plays active role in natural calamities .Corporate social responsibility Providing education on health and hygiene Women empowerment Water management Rehabilitation of special or underprivileged children Care for the destitute and HIV-positive Rural development.
000 villages in with 45.EVERYDAY I WILL SELL. RESPECT Started in 2001.700-1000 per month to each women.80. MONEY.000 women entrepreneurs and generating Rs. micro-enterprise opportunities for rural women Providing health n hygiene education through shaktivani program ishakti portal Shakti has already been extended to about 15 states . which targets small villages with population of less than 2000 people or less. EVERYDAY I WILL EARN. 1 . Shakti is HUL's rural initiative.
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