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Links for HUL http://www.academia.edu/402825/Hindustan_Unilever_Limited_a_study_on_the_marketing_concept http://www.kgsepg.com/project-id/7929-innovative-retailing-strategy-adoptedhindustan-unilever-limited-creating-foothold-h http://www.financialexpress.com/news/hul-itc-take-battle-to-villages/658713/ http://www.managementparadise.

com/article/1675/rural-strategies-bu-hul-forlifebuoy