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Consuming the more !!! Inclination & tendency to perceive more for a product (i.e. for status symbol).

A person who pays to consume the final product and / or services.

Early 19th century Buy goods NOW pay LATER Easy loans from financial institutes Beginning of department store credit facilities

Three groups of consumer Brand conscious Price conscious Quality conscious

Easy access to consumer credit Aggressive & intrusive advertising Lack of financial education Shift in personal values

Capitalistic society Addictive lifestyle EMI family People have a tendency to want their merchandise now, rather than waiting until they can afford it. People in today's modern society can easily get caught up in consumer debt. Addiction which create never ending desire

More emphasis on quality product rather than options Educating end users Cultivating healthy habits Environment friendly Social responsibility

100% 90% 80% 70% 60% 50%

92%
40% 30% 20% 10% 0%

8% Yes No

17% 8%

8%

Yes, every time Sometimes No, not at all I dont care

67%

60%

50%

40%

30%

50%
20%

50%

10%

0%

Yes

No

42%

17% 17% 25%

Yes, every time Yes

Little bit
No

8% 42%

50%

Strong Yes Yes No

Create Illations Exploit Consumer Play with consumer emotion Exploit Cultural value Social psychology : Compulsive buying disorder (CBD)

Increases its Purchase option Enhance its life style Help to built Status in Society Expose to Cross Culture

Gandhi said the earth provides enough for every persons need but not enough for every persons greed.