The Happy Spotter’s Handbook

www.happyspotting. It contains tips.com 1 Hello! This is a guide for veteran and rookie Happy Spotters. examples. and more so that you know exactly what we are after and are inspired to send your spottings to us! .

www..happyspotting. Tips! Examples of requests and spottings Get Spotting! .com 2 Contents: 3 4 5 6 7 8 9-13 14 Who are we? What makes a great Happy Spotter? / What’s in it for you? Words from some (very) Happy Spotters.. Getting started! Writing a submission..

com with worldwide evidence of its trends. If you want to maximize your chance of earning points.com 3 Who are we? Happy Spotting is trendwatching. We (that includes you!) discover innovations around the world.000 readers) and the Premium Trend Database.. from urban to rural. from low-income to luxurious.400+ spotters Your spottings provide trendwatching. .happyspotting.www. from Beijing to Boston… we track it all.. Great spottings end up in the monthly Trend Briefings (with over 160. Each accepted spotting is awarded points. which can be redeemed for gifts. From major brands to small businesses. keep reading.com’s global network of savvy spotters. 90+ countries 2. This global view is part of what makes it such a valuable resource for business professionals.

you see our insights on the trends we track before anyone else.happyspotting. at a museum. or new marketing campaigns.www. iPad 3s and more! Be curious. we are not about fashion! You do have to be observant. Be open. from a friend’s tweets. launched a pilsner named after the fictional beverage from The Simpsons Finally. students. professionals and retirees can discover fantastic local content. You get invaluable experience in the world of trend spotting that you can put on your resume or share with your colleagues. in a magazine. * Eschweger Klosterbrauerei. Along with the gifts. crediting your account with points when appropriate. When you earn enough points you can redeem them for gifts that include Amazon vouchers. and more. a German brewery. in a local café. A great spotter discovers innovation all around them: on a billboard. your spottings might be viewed by some of the biggest brands in the world! Here is a selection of trendwatching.com’s readers: . Spottings can be: new businesses and startups. Kindle Fires. Have an opinion.com 4 What makes a great Happy Spotter? Spotters come in all shapes and sizes. What’s in it for you? Gifts and more! We track all of your contributions. You do not have to be stylish. new products and services.

read. There are many trend consultancies who also offer you the opportunity to contribute as a trend scout. Netherlands Before being introduced to Happy Spotting I used to surf. I’d certainly recommend joining for anyone who’s naturally interested in new trends and innovations and wants a nice way to get rewarded for it! .. I’ve just started a Masters course so having the opportunity to collect Amazon vouchers to equip me for my studies has been a total blessing. I always feel that the people at Happy Spotting really value my submissions. I enjoy diving into the ocean of trends. They treat me like an individual even though they only know me virtually..Milly Sell. every day! . not only is the task enjoyable. search. I started to see points accumulate in my account along with evaluation of my shared info.Murtaza Patel. but you will not regret joining Happy Spotting.in the Internet Age . Egypt .happyspotting. South Africa Every month or so.www. But when I focused on the requests from Happy Spotting as a fun task. I have been with Happy Spotting since March 2012 and up to this point I have always received replies to my emails. You become very knowledgeable on certain emerging trends . and as a naturally curious person I relish the task of finding out more about this subject matter and uncovering some interesting examples from all over the world. I was not expecting anything in return out of it..people are constantly wondering where I get all this information from! So.has become an indicator of basic respect.Marizanne Knoesen. which to me . but you get great rewards for your time.. . write and share a lot of creative and trend information online. interesting new trends are posted.com 5 Words from some (very) Happy Spotters. I just did it as good karma for my influences. and completely pressure free (as there is no commitment to provide a certain number of spottings).

It will explain what we are looking out for and include a few examples of the trend in action.Check your old spottings and see which have been accepted.See what is available. so you are the first to see them! Click a Request’s title to expand the description.com 6 Getting started! When you log into your account you will see an OVERVIEW.happyspotting. SUBMIT .www. Navigate via the tabs to view: GIFTS .. and make claims once you have enough points! HISTORY .Go here if you have a submission. There you will find our current Live Requests.. Each Request is for a trend we are tracking. Some are for existing trends and some are completely new. .

.happyspotting.which country did it happen in? Please tell us WHEN it happened if you can. choose the relevant trend name from the drop-down menu.which brand or company did it? HOW . The description does not need to be long! Always include the WHO. . Once you have clicked SUBMIT. Then click SEND and you should see a confirmation. Your submission has to be in English. You are automatically notified as soon as we process your spottings.com 7 Writing a submission. we wish we had the capability to handle other languages but we don’t at this point! Each example you spot needs its own submission.how does it work? WHERE .www. HOW and WHERE: WHO .. please do not put multiple examples into one entry. Include a URL that either links directly to the brand/product/service/business or to an article about it.

We need examples of the trends we already track. TechCrunch. the better your chances! Make sure it is B2C (business-to-consumer).com 8 Tips! Three ingredients for Improve your chances a great spotting: of getting points: LOCAL You will not be awarded points if the submission has already been spotted.g.. The newer the spotting. not B2B (business-to-business). If you have spotted a consumer trend of your own.-) Remember – we usually don’t have access to your local newspaper or blogs in your native language. the more you submit. You have that advantage over us. Springwise..happyspotting. why not put it on your blog? If you send us something from major content providers (e. the better you’ll get! We love it when you send something from your own turf! RECENT Send examples from the last year only. The New York Times. It is one of the many reasons you are all so valuable. The innovation has to affect the consumer. RELEVANT Make sure what you send actually relates to the Request! . Fast Company) we are more likely to have already seen it. PSFK.www. we focus on consumer trends! Please do not submit new trends that you have spotted. We read a lot . Finally.

.www.happyspotting.com 9 Examples of requests and spottings: Here are four examples of Trend Requests that we have posted in the past along with four cool spottings from your fellow spotters.

brewing. or professional filmmaking are rare and therefore a source of status. Consumers are naturally curious about how things are made.www. We’re looking for examples of (relatively) affordable professional quality products that enable consumers to create premium output. Spotter’s response: Description: Molecule-R in Canada offers a kit that includes some instructional DVDs and the required equipment to create molecular gastronomy.com/en/66-cuisine-revolution. new technologies have arisen to match this demand. As more consumers seek to master new skills.Sonia Riesco.html .molecule-r. URL: http://www. Spain . As many of them grow more affluent. They are creative and enjoy learning new things. Customers can experiment at home with the techniques (gelification. emulsification) used by top chefs at high-end restaurants.com 10 EXAMPLES Request: PROFESSIONALL Professional quality products that enable consumers to master skills. they have the time and money to learn. In today’s knowledge-based economy. spherification. skills such as watchmaking.happyspotting.

com 11 EXAMPLES Request: REPYOUTATION Products that remove.g. photos or abusive language on social networks). protect. No matter how many times consumers try to opt-out. AXA guides you through the steps necessary to recover your e-reputation and remove malicious data from the Internet supporting the cost of resolving the dispute. is saved somewhere (and can therefore be accessed). We are looking for examples of products and services that help users protect or clean up their online reputation.Florent Lesauvage. accessing their profiles and social networks whenever and wherever.fr/prevoyance-protection-desproches/Pages/protection-familiale-integrale. France . aspx . URL: http://www. posted or uploaded. Spotter’s response: Description: Axa Protection Familiale Intégr@le is an insurance contract designed to protect you and your family from online reputation risks and the dissemination of harmful information (e.www. companies are still tracking their online behavior. Consumers are spending more and more time online.axa.happyspotting. Everything that is written. or restore one’s online (and therefore offline) reputation. If there is an issue.

send gifts.jp/chuchutune/index_e. Australia .html . brands have offered tailored products. services and experiences to couples.com 12 EXAMPLES Request: COUPLE CATERING Business innovations that meet the needs and desires of couples. and very busy! We are looking for examples of innovations that help couples stay connected. The app searches through both music libraries. The modern couple is urban.Arthur Chan. Spotter’s response: Description: The ChuChu Tune is an app from Japan that assesses the compatibility of those in a relationship by comparing their music playlists. highly mobile. it brings it up for shared enjoyment on both users’ phones.tyo-id. and enjoy time together. Since the dawn of commerce. Users launch the free app (available in both English and Japanese) and hold their devices face to face “as if they are kissing”. it delivers a message indicating that the two partners might be better off seeing other people!! PS. ChuChu means kiss kiss in Japanese :) URL: www. if it finds a matching song. tech-savvy. We aren’t looking for Valentine’s Day promotions or gimmicks. if none are found. If multiple matches are found.happyspotting.www. the app indicates strong compatibility.

html . whether it’s a connection with a higher being. and consumer participation toward a cause. We are looking for examples where brands encourage sharing (often by social media) in a community.happyspotting. membership in a likeminded community. discovering their higher purpose. Users can make promises to always use a seat belt.in/ford-india-launches-ipledge-to-drive-safe-facebook-campaign. or to check their rearview mirror frequently. They welcome brands to help them in this. Spotter’s response: Description: Ford India’s “I Pledge To Drive Safe” is a Facebook app that rewards fans for pledging to drive safely. URL: http://lighthouseinsights. and more. as long as the campaign is genuine and has that human touch.Radhika Kulshrestha. Consumers are always looking to be part of something greater than themselves.com 13 EXAMPLES Request: BRAND MOVEMENTS Branding with a higher purpose. India .www. and then share them with friends to earn virtual badges or stickers for their vehicles.

however. We will always try to email you when we are in your town so that we can meet you and other local spotters. You are. We’ll even buy you a few drinks to sweeten the deal! Finally.www.com 14 Get spotting! We hope this handbook has helped explain how Happy Spotting works and inspired you to contribute! We try to keep abreast of global happenings as best we can from our offices in London. but there is a certain amount we can’t see. the more the better! If you move to another country or city after signing up. We aren’t immersed in your national culture. please don’t hesitate to email me with any questions or suggestions you have about the network or system.happyspotting. please let us know. We want you to be motivated to represent your region and send us plenty of cool innovations from wherever you live :-) There is no minimum amount you have to submit.com . Maxwell Luthy. We are actively planning to make it bigger and better! Thanks for reading. Global Director max@happyspotting. Sao Paulo. or your local scene. and Singapore.