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A member benefit of MidStates HPBA

OCTOBER 2012 • VOL. 13, NO. 2

Cause Marketing:
The holidays are a fantastic time to do Cause Marketing events, so plan a couple this holiday season! Let me back up for just a moment and explain what Cause Marketing is, and isn’t. It’s not merely giving every Tom, Terry and Tony a donation check, gift certificate, or item of merchandise and hoping that you’ll get something in return. On the contrary, it is creating a mutually beneficial partnership with a local non-profit organization for a local cause. They send new customers into your store (their supporters or members) and, in exchange, you donate cash or services back to the group. The amount you donate depends on how much their supporters spend in your store. You write a check when, and only when, their members come into your store and buy. If they send lots of new customers into your store who spend lots of money, they get a big check. If they don’t, they don’t. This should be considered to be a mutually beneficial partnership. It is a value-for-value exchange. Here are three reasons why the holidays are the perfect time to conduct Cause Marketing events: n You’ll receive bigger numbers of new customers coming into your store. Unlike other times of the year, people feel like they have to shop during the holidays, so you’re likely to get a higher response rate during a holiday event, such as Black Friday and the weeks leading to Christmas.

What it is and Success Stories
n You should realize an increase in sales. People naturally tend to feel generous during various holiday seasons. Since their purchase is supporting a cause dear to their hearts, more often than not, they’ll tend to spend even more than they normally would. n You’ll have more people to sell to once the holidays are over. You’ll probably be busy during the holiday season even without the Cause Marketing events. However, the more new customer information you can capture during the busy 4th quarter, the more people you can contact about shopping with you again once things slow down.

By Bob and Susan Negen, WhizBang! Training Get FREE business building ideas delivered to your “inbox” every week. Sign up for “WhizBang! Tip of the Week” at www.WhizBangTraining.com.

Midstates HPBA Ÿ 16020 Swingley Ridge Road, Suite 300 Ÿ Chesterfield, MO 63017 Ÿ 636/449-5075 Ÿ www.midstateshpba.org

Update from the Board ...
Board Election: It’s Time to Vote!
The elected officers of the association will be: President, Vice-President, Secretary and Treasurer, all of whom will serve without compensation. The Board may decide to have one individual serve as both Secretary and Treasurer. The following individuals have been nominated for election to the MSHPBA Board of Directors. Ÿ Roger Evans, Roger Evans Marketing, Inc., Canton, Ohio Ÿ Eric Haldeman, Rhino Chimney Services, Mount Vernon, Ohio Ÿ Robert Huta, RLH Industries, Gaylord, MI Ÿ Coleen Behr, Behr Necessities, Lexington, Ohio Ballots will be mailed out on November 1, 2012 and must be postmarked for return by November 20, 2012.

MSHPBA Board of Directors
(Term expiration in parentheses) Robert Huta – President (2012) RLH Industries Gaylord, MI 49735 rmhuta@chim-flex.com Dale Remmelts, Vice President (2014) Remmelts Marketing, Inc. Grand Rapids. MI 49546 dremmelts@aol.com Pete Anderson (2014) Ray Murray Inc. Clarkston, MI 48346 fireplacepete@gmail.com Roger Evans (2012) Evans Marketing Inc. Canton, OH 44721 evans22@neo.rr.com Eric Haldeman (2012) Rhino Chimney Service Mount Vernon, OH 43050 eric@rhinochimney.com Ron Johnson (2013) Monsma Marketing Corporation Grand Rapids, MI 49548-1005 rjohnson@monsma.com Carlos Martinez (2014) Regency Fireplace Products Dalton, OH 44618 cmartinez@regency-fire.com Marty Morrison (2013) Fireplaces ‘N’ Fixins, Inc. Martins Ferry, OH 43935 marty@firefix.com Trent Scholler (2014) M S Distributing Toledo, OH 43615 trent@msdis.com

Please mail your completed ballot on or before November 20, 2012 to: MidStates HPBA 16020 Swingley Ridge Rd., Suite 300 Chesterfield, MO 63017

Please note: Ballots postmarked after November 20, 2012 will not be counted.

MSHPBA Office Staff
Fireside Update is published for members of the MSHPBA. Submission of articles is encouraged and welcome. Address correspondence to: rdungey@AMRms.com or call 636/449-5075.

MSHPBA is professionally managed by AMR Management Services Rick Dungey Executive Director rdungey@AMRms.com

Greg Steck (2013) Hearth Products Controls Dayton, OH 45459 gregs@hearthproductscontrols.com Vacant Seat (2012)

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Recap - 2012 MSHPBA Hearth Opportunity Training with Tom Pugh
Thank you!
A big thank you each and every one that made the silent auction a success. The generous donations of both products and cash at the 2012 MSHPBA Hearth Opportunity Training with Tom Pugh and the Product Auction have touched lives and made a huge difference for many!

Wounded Warrior Project
Proceeds from the silent auction were presented to the very appreciative Wounded Warrior Project (WWP). This valued donation of $1000.00 will allow the Wounded Warrior Project to continue to help the thousands of injured warriors returning home from the current conflicts as well as provide assistance to their families. This charity supports those who have incurred serviceconnected wounds, injuries, or illnesses on or after September 11, 2001.

What are people saying about the 2012 Summer Training Conference?
More than 50% of attendees rated their satisfaction levels for training sessions with Tom Pugh as excellent. Based on their experience from this year’s summer training, 100% agreed that they would attend a future MSHPBA training event. The quality of the sessions and the tailgating experience received ‘excellent’ ratings. Attendees were happy to see other members at the tailgate event.
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News & Notes
Register Your Store in the Mystery Shopper Program
What you don’t know CAN absolutely hurt you. For your business, it’s important to know information about what really happens at the point of contact between the company and the customer. MidStates HPBA is excited to announce the 2012 Mystery Shopper program to help you and your business be successful. As a member of MidStates HPBA, you have the opportunity to register for the 2012 HPBA Mystery Shop Program. Get registered today to have your store be ‘mystery shopped’ during the month of November 2012. Registration deadline is October 19, 2012. Registration is easy! 1. Complete the Registration Form: o Registration cost is $55.00 per visit for a standard shop. o Registration Form can be emailed to registration@dsgai.com o Or mailed with payment to the following address: DSG Associates, Inc. 2110 E First Street, Suite 106 Santa Ana, CA 92705-4019 2. Visit http://bit.ly/MSPLocationList to download and complete the store location information spreadsheet. 3. Pay either by check or credit card. 4. DSG Associates will contact you directly to set up your Mystery Shopper. 5. Please have all registration forms mailed by October 19, 2012. For questions about registration, please send an email to registration@dsgai.com or please call (800) 462-8765. Remember, you register directly with DSG Associates, Inc.

MSHPBA 2012 Webinar Schedule
MSHPBA will hold 1 hour webinars on Mondays and Tuesdays during the months of October and November. Sessions will now be offered on Monday evenings and Tuesday mornings to encourage as many participants as possible. Tentative Dates & Times: Monday, October 22, 2012 Tuesday, October 23, 2012 Monday, October 29, 2012 Tuesday, October 30, 2012 Monday, November 5, 2012 Tuesday, November 6, 2012 5:00 p.m. Eastern 10:00 a.m. Eastern 5:00 p.m. Eastern 10:00 a.m. Eastern 5:00 p.m. Eastern 10:00 a.m. Eastern

Tentative Topics & Speakers 1. Topic: New Employee Hiring Processes 2. Topic: Legislative and Regulatory Priorities for our Industry 3. Topic: TBD 4. Topic: What We Learned at Government Affairs Academy 5. Topic: Building/Gas Codes 6. Topic: Take Advantage of CQ StateTrack

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News & Notes

(continued)

Small Business Saturday – Ready, Set, Shop Small Business!
Between Black Friday and Cyber Monday is another day, one dedicated to the businesses that boost the economy and invigorate neighborhoods across the country. It’s Small Business Saturday, and this year, it’s happening on November 24th. Here is your opportunity to make a difference for small businesses! This event is targeted to small business owners, customers, those who want to encourage friends to Shop Small or help rally an entire town; everyone can help! You can spread the word about Small Business Saturday. The more people and the more businesses getting involved, the bigger and more beneficial this day will be. Shop Small this November 24th, and let’s make this the biggest day of the year for small business. What can you do to become involved? Anything from posting a logo on your blog and signage around town, to hosting and collaborating on events with your neighbors! For more ideas and information on how you can help get everyone involved in Small Business Saturday®, visit www.ShopSmall.com. Remember, this day is dedicated to supporting small business!

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Safety Tips When Operating Your Appliance
As the cold temps move in, it’s time to turn on the heat indoors. Each year, millions of people enjoy the warmth, comfort and utility of modern fireplaces. Today, many gas fireplaces, stoves and inserts have glass fronts to enhance the beauty of the fire. While gas fireplaces, stoves and inserts are a great asset to any home, glass fronts can become extremely hot during and even long after operation. Therefore, it’s important to remember, touching the hot glass front can lead to serious, irreversible burns. HPBA has suggested some tips when operating your appliance. To minimize the chance of burns from hot glass, the following safety tips are highly recommended: n Always supervise children, the aged, infirm or pets near an operating gas fireplace, stove or insert – or one that has recently been turned off. n Keep the remote control (if available) out of the reach of children. n Install a switch lock to prevent children from turning on the appliance. n Make sure family members and guests are aware that the glass panel of a gas fireplace, stove or insert can be very hot. n Wait for the appliance and glass panel to cool down before allowing anyone to get near it. Cool down can take a long time – an hour or more. Some appliances turn on and off automatically with a thermostat, so you may not know when the fire turned off. Always consider the glass as potentially hot. n Be aware that metal surfaces, such as door frames and grilles, may also get hot. n Always read the owner’s manual and follow instructions. For example, there may be ways to disable your remote when not in use. For more safety tips, visit http://www.hpba.org/ safety-information/safefireplacetips. Source: HPBA website

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Tailgating … it’s that time of the year again!
Football is finally back and in full swing! Did you know, professional football leads the way for the event tailgated at most often (27 percent); followed by outdoor concerts (19 percent) and college football games (17 percent). Do you have memorable tailgating stores? Or maybe some you prefer not to remember? Here are some basics for hosting a great tailgate, no matter where you tailgate! To make sure you have a fumble-free tailgate party, HPBA would like to offer these checklists for every level of tailgate-host. The Rookie If you’ve never planned a tailgate before, keep these simple points in mind: The Equipment: Grill, smoker or fryer, charcoal or propane – make sure it’s transportable. Tools & Fuel: Grilling accessories, propane, or charcoal and charcoal starter, if necessary. Set up: Table, chairs, cooler, put out plates, napkins, trash bags, cups and condiments. Food: Burgers, hot dogs, chicken, veggies, snacks, dips and dessert (keep the meat on ice). Drinks: Whatever quenches your thirst, and don’t forget ice for the cooler! Game Day Regular For those with tailgating experience from seasons of practice, remember there are always ways to enhance your regular routine. Add some sizzle to your tailgate with these added twists. The Grill: Raise the stakes with a grill that has more room for more food. Set up: Bring a grill pad and tools with your school colors and logo, or favorite sport team paraphernalia. Entertainment: Get pumped up with your team’s fight song and/or alma mater. Tailgate Fanatic For the veteran tailgaters only, friends and family are still talking about your past tailgates and will be first in line when the food comes off your grill! The Grill: Upgrade from a stand-alone grill and go all out with a tow-behind or attach-to-vehicle grill. Vehicle upgrade: Rent a large van, or bring multiple vehicles and claim two to three spots. Bigger is better: Use large speakers and giant TVs. Team spirit: Hang banners and team flags to show ultimate team spirit. Theme team: Give your weekly tailgate a theme. Food: Be adventurous! Take a risk and cook unique proteins with exotic spices. Stand out from the crowd. For Any Tailgate Know all the rules of the tailgate parking lot – get there early to set-up and get the grill going! Provide ample room around the grill or smoker for the chef and make sure you have plenty seating. Stadiums provide metal trash cans for used charcoal, but it’s a good idea to bring your own small metal can in case they don’t provide one! Source: HPBA at www.hpba.org.

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16020 Swingley Ridge Road, Suite 300 Chesterfield, MO 63017 www.midstateshpba.org

Serving HPBA’s Members in Kentucky, Michigan, Ohio & West Virginia

2013 HPBEXPO…Start planning ahead!
What: The Hearth, Patio & Barbecue Expo is North America’s largest indoor-outdoor living showcase. Every year, several leading hearth, patio and barbecue manufacturers and suppliers exhibit and demonstrate their latest products and more. Where: HPBExpo will take place at the Orange County Convention Center (North/South Bldg) in Orlando, Florida with Outdoor Burn Exhibits. When: Ÿ Education: Wednesday, March 13 – Saturday, March 16, 2013 Ÿ Exposition: Thursday, March 14 – Saturday, March 16, 2013 Registration: Pre-Registration is currently open! Ÿ Online – www.hpbexpo.com Ÿ By fax – (708) 344-4444 Ÿ By mail - HPBExpo 2013, c/o CompuSystems Registration, PO Box 6271, Broadview, IL 60155-6271 EDUCATION HOURS: (subject to change) Wednesday March 13 8:30am–Noon, 1pm–4:30pm Thursday March 14 8:30am–Noon, 1pm–4:30pm Friday March 15 8:30am–Noon, 1pm–4:30pm NFI CERTIFICATION EXAM: (subject to change) (Exam registration opens 30 minutes prior) Wednesday March 13 4pm–8pm Thursday March 14 4pm–8pm Friday March 15 9am–1pm Saturday March 16 9am–1pm

HPBExpo is open to trade only.

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