 A Joint Venture agreement was signed with the Suzuki Motor Company of Japan in Oct 1983  Commenced production in1984 with the Maruti 800. Maruti Udyog Limited (MUL) was renamed Maruti Suzuki India Limited.Introduction  Maruti Udyog Limited was established in February 1981.  On 17 September 2007. .

Sold more than 2. The Maruti Suzuki 800 rolls out in four variants: Standard MPI BS III. cheap to maintain and cheap to run.the SS80. later some cosmetic changes in 2008 .7 million units since 1983. DUO Standard BS III and DUO AC BS III. A complete package car cheap to buy. which meant the car was affordable even for low-income individuals and families.• The car was launched in 1984 • Maruti 800 is on based on an older version of Suzuki • • • • • • Alto. AC MPI BS III. A major facelift was given in 2005 . All the variants are available in metallic and non-metallic versions Competitive price.

SWOT ANALYSIS .

SOCIAL: People have more disposable income TECHNOLOGY: M800 has an out-dated engine ENVIORNMENT: M800 does not meet new pollution norms in many states .PESTE ANALYSIS  POLITICAL: Govt provide various concessions for     Maruti 800 ECONOMIC: Threat of new Global competition.

Poters Five Force .

Nano Vs M800 Tata Nano  is cheaper  6% shorter  21% more spacious  New technology  Fresh new look Maruti Suzuki 800  Better performance  Good both for City and Highway  Better build quality .

.  Extended warranty and free services. where market is still high.How can M800 regain market?  Redesign exterior  Develop Diesel technology  Better quality interior  Adopt of Alto Engine  Export current model to other developing countries  Concentrate on rural India.

........You.

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