This action might not be possible to undo. Are you sure you want to continue?
Assuming that budgetary factors affect mass communication, what media might providers incorporate that have the lowest cost to a health care organization? When a community lives within well-built networks, social support is easily accessed and healthcare support comes at a low expense. According to
Members can share lot of media materials also. du Pré. In the healthcare sector we now see more use of social media network. friends. This is how these sources can influence people’s life positively. Online communities or groups can help their members at low cost and from remote places. members of families. The world of media has been adopting new things. If professional counselors are included in these groups. This can easily reach lot of audience at low cost. Communicating about health: Current issues and perspectives (2nd ed. the members can get much support.duPre 2005 paper. A. When you have to think about budgetary constraint. Boston: McGraw Hill. Now we have more scopes for social interactions and other two-way or multi dimensional interactions. other support organizations. They can share their own experiences to overcome crises. . professional groups. online communities along with self access materials create the opportunities for social support. Similar conditions can give insight to one particular problem. The whole online network needs internet connection and some technical skills. you can make use of available low cost media supports. (2005). In such cases members do not need to spend a lot of money for getting support. Members of support groups can take lot of encouragement and support from the group.).
Using these media healthcare providers can reach people without insurance and those who are tech savvy. J. N. Burlington. In person events arranged for enrolment and online enrolment events can also be low cost options in the sector. 2012 paper suggests that internet has become the most potential means for information exchange. That is why professionals need to understand the use of these options. general public of different ages and even the lawmakers can be reached through social media. & Nicols. target clients. Health industry communication: New media. general media people. According to Hicks. & Nicols. N. new methods.J. People of all ages and places. 2012 paper. blogs. We can see the presence of many companies in the social media. Nicols. communities and social networks. With the advancement of internet we can share and exchange information fast. MA: Jones & Bartlett Learning. C. (2012).We still have the one-way communication through TV. M. professionals and even lawmakers get much scopes of interaction through the use of online blogs. C. M. virtual communities and other online means. target consumers. Hicks. new message. radio and print media but online communities are getting larger and more influential nowadays. healthcare professionals. Even they advertise their products online . Reference: Hicks.
General public are using the network to invite friends or professionals to parties or events. C. reveals that 74. and Walmart. Healthcare sector can really reap benefit from these media uses.4& use Facebook and respectively 37. School students are also doing assignments using the network.6% nurses use smartphones. References: Hicks. These networks can be used without any fees. MA: Jones & Bartlett Learning. This has worked well for many companies. You may see how informative the Twitter account of Modern Healthcare is. People make surveys online through these networks. A survey. The healthcare professionals are using smart devices and social media.3% and 10. The . (2012). as stated by McNulty & McCauley 2011. Among them 68.7& of them are registered with LinkedIn and Twitter. Burlington. & Nicols. new methods. You just need internet.through Facebook and other social networks. As a result there is growing number of businesses reaping harvest from the social media networks. Health industry communication: New media. N. M. These networking sites play a vital role in our life nowadays. J. You may see adverts of stores like Toys r Us. Target. new message.
14. The success of any healthcare organization or association depends much on its communication and marketing expertise. (2011). J.. Reference McNulty. 84(4). This is how their clinical practice is being affected positively. & McCauley. This dependence is lot more than earlier times as associations and organizations have more interconnectedness and there is more need to collect dues from different sources. all types of supports need to be coordinated to achieve organization goals. Communication among the professionals also gets influenced. From volunteering to governmental. Social Networking: A Boon to Healthcare Communication. All these happen at low cost and influence our ways of interaction. The management team has to ensure all types of supports necessary. Connecticut Nursing News. P.interesting fact is among the 1000 nurses the 53% that use smartphones downloaded applications that are used by the healthcare professionals. . Two-way interaction process is more needed as management and policy making bodies need to communicate more efficiently with the general public and communities.
J. (2012). N. Their average cost of operation is beyond $3million. Burlington. & Nicols. . new methods. advertising strategies.000. MA: Jones & Bartlett Learning. sales strategies. The total number of the professional goes above 4. M. Efficient use of media can be rewarding. · EBOOK COLLECTION: Hicks. C. marketing strategies and other divisions work in coordination with each other. new message. These professional bodies usually at an average have 16 members in each. Health industry communication: New media. media affairs. Both communication and marketing divisions may use strategies that are similar in nature and sometimes these may coincide.Many healthcare professional bodies have combined marketing and communication together to have general public.
There may be errors made by the management or any employee. Burlington. Health industry communication: New media. (2012). How the media would be faced is very important and that is why there should be a spokesperson. new methods. C. M. Hicks. AN organization should always be ready with some plans about what to do in a crisis. new message. So training in this area is necessary. . For the employees there should be inside communication and for the public outer communication is needed. Of course. effective leadership is essential as it can infuse empathy in right manner. J. MA: Jones & Bartlett Learning. To get out of crisis. saying the fact is useful. many different factors can be the causes of different types of healthcare crisis. & Nicols. Natural calamities or accidents can cause a crisis. Law cases or criminal activities also can cause a crisis.Week 4 – DQ 2 How might technology affect health care communication in providing vital health care information to the public during a management crisis and during a management success? According to Hicks & Nicols 2012. N. The organization should have good relationship with the reporters and media as a whole. Use of technology in an appropriate manner can help an organization communicate effectively.
N. Health industry communication: New media. MA: Jones & Bartlett Learning.. these could be online through YouTube or other channels. When the media people have to take the initiative to come to the organization premises for information. Facebook or blog posts. If there are video captures. This spokesperson needs to speak carefully to the media or general public. According to Hicks. 2012.For both a crisis and a success in the healthcare sector. Burlington. how this information goes to the media is very important. a communication expert is needed for passing the information. & Nicols. technology can play an important role in communicating the right message to the employees and the public. C. These pages can act as the spokesperson talking to the public. websites of these organizations can be a great tool of communication. & Nicols. . M. J. new methods. (2012).J. Nowadays we can see the updates of such events through Tweets. C. M. It is possible for an organization to have control over the information that is being produced during a crisis or success. N. new message. Reference: Hicks. However. Many people can get connected at the same time.
It may happen that the person reporting about the situation does not have any real knowledge of the topic. Best practices concept is now a very crucial one for any organization or professional body.Technology plays an important role while passing information to the media or public about a crisis or victory of a healthcare organization. (2005). Passing effective press releases or memos are needed in such crises and the expert can perform well for his/her training. Using advanced technology anyone can take the advantage of posting something to the media without ensuring the information is true or useful. Boston: McGraw Hill. Public Relations Society of America 1997 paper states that communications can have different practices . A. Eventually the communication division also needs to have some of these best practices. Communicating about health: Current issues and perspectives (2nd ed. Du Pre 2005 paper recommends that there should be plans about who should come forward to speak with the media or public and who should be called for information. In such a case a communication expert can help best as his/her training will help him/her choose right steps. This person can tell what happened and what to do.). The expert can have sessions with the employees to educate them on how to act in a crisis. Presence on the media can help a business. Du Pré.
employee. So there should be considerable variations in the samples. 232244. public relations. we need to base on a large sample to get a universal picture. The organization type and its history have to be looked at carefully. 34(3).based on the sector like corporate. 1999 and Seeger Sellnow & Ulmer. In presence of any crisis regular workflow gets hampered and media may focus the . many different issues can be the cause of any healthcare crisis. health. Coombs. We also need communication strategies during changes. Natural calamities or accidents can cause a crisis. Journal Of Applied Communication Research. W. It is true that we do not come across crises or calamities very often. M. 2003 paper states that by carefully all these aspects right strategy can be achieved. Then we can easily deduce some basic rules and policies. Seeger. Now we have available data on crisis communication and we can make use of it. Best Practices in Crisis Communication: An Expert Panel Process. There may be grave errors made by the management or employee. Law cases or criminal activities also can cause a crisis. When we are trying to establish best practices for any situation. According to Hicks & Nicols 2012. That is why the sample we look into plays very important role in defining the best practices. and stakeholder. (2006). It is not wise to adopt strategies used in different forms of communications.
Many different strategies may be used to make communication with the media and public successful. Health industry communication: New media. Appropriate planning and use of technology can help disseminate the right information to the general public. In such cases the media channels need to be handled carefully. (2012). This is how by using technology public can have a positive picture of the scenario. M. & Nicols. MA: Jones & Bartlett Learning. new methods. Use of a spokesperson can be helpful to directly disseminate information to the public and media. new message. Burlington. Communication over electronic media and online social media can be of great help. going to the social network can help a lot. Hicks. C. . J. N. When any crisis inside the organization goes outside. During natural calamities the emergency radio and TV broadcast and telecast can be used.situation.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.