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Digital Media Trends

The last few years

Christian Bartens, Tourism Australia, March 2007

Digital Universe 1990

Christian Bartens, Tourism Australia, March 2007

Digital Adoption

Christian Bartens, Tourism Australia, March 2007

Digital Universe Today

Christian Bartens, Tourism Australia, March 2007

Digital Universe Today

Christian Bartens, Tourism Australia, March 2007

Behaviour Change

More Information Sources + Same Amount Of Time = ?

Christian Bartens, Tourism Australia, March 2007

Digital Media Trends


The next few years

Christian Bartens, Tourism Australia, March 2007

ONLINE OXYGEN

Christian Bartens, Tourism Australia, March 2007

ONLINE OXYGEN
Roughly 10 years after the first web sites started popping up, 1 billion consumers worldwide consider online access an absolute necessity, needing it like they need oxygen.
Christian Bartens, Tourism Australia, March 2007

24/7 ENTERTAINMENT

The only scarcity is time, and thus attention


Christian Bartens, Tourism Australia, March 2007

Basic Human Needs

Christian Bartens, Tourism Australia, March 2007

EXPERIENCE ECONOMY
Self-Actualization

We have all we need, now we want experiences


Christian Bartens, Tourism Australia, March 2007

LIFE CACHING

Esteem

Social biography network


Christian Bartens, Tourism Australia, March 2007

MOBILE OXYGEN
Belonging

Turning phones into friend finders


Christian Bartens, Tourism Australia, March 2007

GENERATION C(ONTENT)
Self-Actualization Esteem

AUDIENCE AND PARTICIPANTS


Your main theme for 2007?
Christian Bartens, Tourism Australia, March 2007

CUSTOMER-MADE

Esteem

You, Sergey, Larry and Paul

Christian Bartens, Tourism Australia, March 2007

Blogshere 2003 - 2006

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Campaign Buzz

Christian Bartens, Tourism Australia, March 2007

CUSTOMER-MADE

Esteem

Millions of viewers for 12 bucks

Christian Bartens, Tourism Australia, March 2007

HOBBYNOMICS
Consumers producing, contributing, adding, suggesting for non-monetary reasons, leaving economists (and well-known brands) in shock. If only they would reap the benefits from understanding that increasingly, contributing constitutes status for creative individuals
Esteem
Christian Bartens, Tourism Australia, March 2007

TRYSUMERS
Esteem Belonging

Review before you buy

Christian Bartens, Tourism Australia, March 2007

Music Recommendations
Esteem Belonging

Christian Bartens, Tourism Australia, March 2007

Long Tails Everywhere


Music Content Clothing Holidays etc

Search
Volume

Variations

Christian Bartens, Tourism Australia, March 2007

Australian Top 20

Christian Bartens, Tourism Australia, March 2007

Consumer Generated Media


Not everyone will contribute, but the minority who do make a big difference

100% CONSUMERS search for, find and share content

1% CREATORS start groups, create and publish content

10% SYNTHESISORS find, adapt, add to and share content


Christian Bartens, Tourism Australia, March 2007

Consumer Generated Branding

Christian Bartens, Tourism Australia, March 2007

Social Network Flickr

Christian Bartens, Tourism Australia, March 2007

Self-Organizing Syndication
Web 1.0 Email Directories Search Brochures
PEW: 28% of US Internet users tagged content online
Christian Bartens, Tourism Australia, March 2007

Web 2.0 RSS Tagging Wikis Mashups

Digital Media Trends


What about travel?

Christian Bartens, Tourism Australia, March 2007

Trust Online

Christian Bartens, Tourism Australia, March 2007 Source: Digital Center, University of Southern California

MySpace & Travel

Christian Bartens, Tourism Australia, March 2007

MySpace & Travel

Christian Bartens, Tourism Australia, March 2007

KLM Commercial

Christian Bartens, Tourism Australia, March 2007

YouTube & Travel

Christian Bartens, Tourism Australia, March 2007

Wikipedia & Travel

Christian Bartens, Tourism Australia, March 2007

Wikipedia & Travel

Christian Bartens, Tourism Australia, March 2007

Gaming & Travel

Christian Bartens, Tourism Australia, March 2007

Entertainment Category

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Females Are Players

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Too Young To Play

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YOUNIVERSAL BRANDING

Reebok runs to Second Life

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SecondLife & BigPond

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MARKETING 2.0

Backvertising, assvertising and nailvertising

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Thank You

Christian Bartens, Tourism Australia, March 2007

Useful Links
Where does he find this stuff?

Christian Bartens, Tourism Australia, March 2007

Newsletters
http://www.emarketer.com/ http://www.techcrunch.com/ http://www.smartbrief.com/iab/ http://www.marketingvox.com/ http://www.trendwatching.com/ http://www.springwise.com/ http://www.useit.com/alertbox/
Christian Bartens, Tourism Australia, March 2007

Trends
http://www.hitwise.com.au/datacenter http://www.google.com/trends http://www.google.com/zeitgeist http://www.trendwatching.com/trends http://www.springwise.com/ http://www.blogpulse.com/ http://www.alexa.com/
Christian Bartens, Tourism Australia, March 2007

Research
http://www.etcnewmedia.com/ http://www.internetworldstats.com/ http://www.useit.com/alertbox/ http://www.doubleclick.com/ http://www.digitalcenter.org/ (US) http://www.online-publishers.org/ http://www.clickz.com/ http://www.nngroup.com/ http://www.jupiterresearch.com/ http://www.pewinternet.org http://www.atlassolutions.com/institute
Christian Bartens, Tourism Australia, March 2007