P. 1
ExactTarget Media Attribution

ExactTarget Media Attribution

|Views: 896|Likes:
Published by Datalicious Pty Ltd
The presentation illustrates and describes media attribution across channels. For more information, visit Datalicious
The presentation illustrates and describes media attribution across channels. For more information, visit Datalicious

More info:

Published by: Datalicious Pty Ltd on Nov 16, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

05/10/2014

pdf

text

original

§ Email click-through

– Include offline sales flag in URL parameter in
welcome email click-through URLs (or 1st email
newsle0er aner offline sale) to trigger a custom
‘assisted offline sales’ conversion event

§ First login aner purchase

– Similar to the above method, however offline
sales flag happens via JavaScript parameter
defined on login rather than URL parameter

July 2012

© Datalicious Pty Ltd

16

Confirma-on
email, 1st login

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->