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Media Value Media Attribution

Media Value Media Attribution

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Published by Datalicious Pty Ltd

The presentation illustrates and describes media attribution across channels. For more information, visit Datalicious

The presentation illustrates and describes media attribution across channels. For more information, visit Datalicious

More info:

Published by: Datalicious Pty Ltd on Nov 16, 2012
Copyright:Attribution Non-commercial

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09/17/2013

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§ Email click-through

– Include offline sales flag in 1st email click-through URL aler
offline sale to track an ‘assisted offline sales’ conversion

§ First login aler purchase

– Similar to the above method, however offline sales flag
happens via JavaScript parameter defined on 1st login

§ Unique phone numbers

– Assign unique website numbers to responses from specific
channels, search terms or even individual visitors to match
offline call center results back to online ac+vity

§ Website entry survey for purchase intent

– Survey website visitors to at least measure purchase
intent in case actual offline sales cannot be tracked

October 2012

© Datalicious Pty Ltd

21

Confirma,on
email, 1st login

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