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Peru - Mapping Digital Media

Peru - Mapping Digital Media

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Published by OSFJournalism

The process of digitization is still in its early stages in Peru, where the transition to digital terrestrial television (DTT) will not be finalized until 2024 and the impact of online communication, though growing, is still limited.

Television and radio remain the most important media platforms and the main tools to access news in Peru. The internet has not caused a noticeable change in the way news is consumed—though it has become the second most trusted source of news, after radio and before television. At least part of the reason for this is the low broadband penetration—lower than in other countries in the region. A significant portion of internet access takes place through public access points.

Also, the general framework of policies, laws, and regulations does not meet the challenges of digitization in Peru. The Master Plan for the Implementation of Digital Terrestrial Television was adopted in 2010 as a Supreme Decree, without debate in Congress. The Radio and Television Law of 2004, the first law of its kind in the country, has been repeatedly amended. While there is constant work being done to improve the legislation, there is still much to do if Peru is to reap the full benefits of digitization.

The process of digitization is still in its early stages in Peru, where the transition to digital terrestrial television (DTT) will not be finalized until 2024 and the impact of online communication, though growing, is still limited.

Television and radio remain the most important media platforms and the main tools to access news in Peru. The internet has not caused a noticeable change in the way news is consumed—though it has become the second most trusted source of news, after radio and before television. At least part of the reason for this is the low broadband penetration—lower than in other countries in the region. A significant portion of internet access takes place through public access points.

Also, the general framework of policies, laws, and regulations does not meet the challenges of digitization in Peru. The Master Plan for the Implementation of Digital Terrestrial Television was adopted in 2010 as a Supreme Decree, without debate in Congress. The Radio and Television Law of 2004, the first law of its kind in the country, has been repeatedly amended. While there is constant work being done to improve the legislation, there is still much to do if Peru is to reap the full benefits of digitization.

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Categories:Types, Research
Published by: OSFJournalism on Nov 19, 2012
Copyright:Attribution Non-commercial

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09/17/2013

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It is very diffi cult to assess the gains and losses of public media as a result of digitization, because the process
is just starting. However, some tentative gains and losses may be pointed out.

Gains may consist of:

Te possibility of streaming live television and radio signals on the public service outlets’ portals

Positioning TV Perú as a leading channel, in terms of innovation if not ratings

Losses may be:

Little use of digital channels to provide a varied offer of programs

Little provision of contents to meet the specific information needs of rural and other peripheral ethnic or
cultural communities—which are precisely the population sectors in most need of digitization’s benefits

MAPPING DIGITAL MEDIA PERU

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