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28392755 Pantaloon Ppt

28392755 Pantaloon Ppt

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12/04/2012

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PANTALOON :REVOLUTIONIZING THE INDIAN RETAILING INDUSTRY

SUBMITTED TO MRS SHAILJA MANOCHA SUBMITTED BY: ANITA DEEPAK MOONGA NEHA YADAV PANKAJ LODHI PRIYANKA

INTRODUCTION
 India‟s leading retailer operating in value and lifestyle segment of the indian consumer market.  From a small single format store in 1993.PRIL had grown to become the largest multi-format store by 2004,comprising pantaloons(department store),big bazaar(hyper market),food bazaar(grocery store),gold bazaar(gold retail store) and central(malls).It was one of the largest players in discounting retail.  A flagship company of Future Group.

FUTURE GROUP

 VISION:-”to deliever everything,every where,every time to every indian consumer in the most profitable manner”  MISSION:-”Indianess as a core value”  CORPORATE CREDO:-”rewrite rules,retain value”

Unorganized sector accounted for over 98% of the retail stores.of which men‟s clothing accounted for 70%.which accounted for nearly 50% of the consumer‟s total expenditure.the small individual proprietor store called “kirana” shops dominating the scene.children‟s wear 20% and women‟s wear 8%.had a miniscule share of 0.lack of trained manpower and low salaries.  The organized retail sector in India was characterized by high attrition rates.RETAIL INDUSTRY IN INDIA  In 2003 India had over 10 million retail outlets selling worth $200 billion.  Apparel retailing was the second largest opportunity for the organized retailers.3% in organized retailing. .  Food & Groceries.Branded apparel accounted for 20% of the total apparel market.

.  In 2002-2003 discounts store made an entry into Indian retailing industry  In 2003-2004 international retailers plan to enter India but FDI was not allowed in retail segment.Contd.

 1994: The Pantaloon Shoppe – exclusive menswear store in franchisee format launched  across the nation. Launch of Pantaloons  trouser.  1997: Pantaloons – India‟s family store launched in Kolkata.MAJOR MILESTONE  1987: Company incorporated as Manz Wear Private Limited. the Indian jeans brand.  1995: John Miller – Formal shirt brand launched.  1991: Launch of BARE. .  1992: Initial public offer (IPO) was made in the month of May. The company starts the distribution of branded garments through multi brand retail outlets across the nation. India‟s first formal trouser brand.

the supermarket chain is launched.CONTD.  2002: Food Bazaar.  2004: Central – „Shop.  2001: Big Bazaar.India‟s first seamless  mall is launched in Bangalore. . „Is se sasta aur accha kahi nahin‟ India‟s first hypermarket chain  launched. Eat. Celebrate In The Heart Of Our City‟ .

by introducing new retail formats.efficient supply chain. .by introducing new products and by making no mistakes”.  Biyani believed that growth lays in.PANTALOON MODEL  Pantaloon adopted a pan-indian model that captured the value chain and allowed it to evolve with the customer prefrences.  He emphasized on cheaper sourcing.getting new customers.private labels.  He repositioned Pantaloons from a family to a lifestyle store as the market involved.location and floor space of the store.”setting up new stores.affordable price.

PRODUCTS  Pantaloon sold aparrels and accessories categorized under:Men‟s formal Men‟s casual Ladies ethnic Ladies western Children‟s wear  Pantaloon develops three types of merchandise:Classic type Fashion type Collection type .

 He also acquried the licensing right for Popeye and Disney characters. which he used for kids wear.The merchandize focus on World Cup. .Contd.justin etc.  In 2003 pantaloon decided to launch designer labels.it gots the right to use the youth characters of norules such as one eye jack.  In early 2003.  In same year it launched a new apparel line called Passion Wear.like Spring Board for women.Pantaloons also acquried the trademark and exclusive liscening rights for a apparel brand Norules.  In 2000 pantaloon launched a new brand of casual sports wear.

 In late 2003 Pantaloons tied up with the Italian apparel company Moda & Musica for the latter‟s UMM brand.Contd.Pantaloon tied up with Andhra Pradesh handloom weaver‟s cooperative society and NIFT to launch a womens‟s ethnic wear made from handloom.  It also launched a youth brand Rig. .  In 2001.

Men’s wear Ladies wear Children’s wear John Miller.Rig.Rig Rig.Bare .Ajile.Bare denim Ajile.BRANDS  Pantaloons focuses on company owned private labels and some other brands also.

 In 2003 they focused more on youth segment and try to establish itself high on style graph. an Italian firm known for its stylish stores.  Garments was displaced on hangers. to create a unique image for its stores. .first pantaloon was positioned as a family store targeting the middle and upper class customers.  In april 2004 pantaloons in partnership with Mattel india ltd.in age group of 3-10.  The company had partnered with Gibam. Opened a „Barbie Concept Store‟ named as a Magical world of Barbie which targeted at young girls. rather than stacked in shelves.POSITIONING  With a tag line “0-80”(age group).

PROMOTION  To gain customer loyalty pantaloons launched following loyalty programmes *Green cards *Kids bank *Gift vouchers * Weekend adventure programmes  Hoardings:-Pantaloon puts its hoarding at prime locations. . featuring the upcoming Fashion events or its brand ambassadors who are generally eminent celebrity.

 Initially.  It takes 20.000 sq ft.DISTRIBUTION  Pantaloons located at up market accessible & high footfall locations.  One level distribution.500 sq ft but later it grew bigger and occupied between 30.  Pantaloon entered into a strategic alliance with Inox leisure to take up spaces in multiplexes.  In beginning the stores had a floor space of 4.property was purchased & developed by Biyani but after 2002 he decided to buy properties on lease.000-25. .000 sq ft in high traffic areas like entertainment complexes and shopping malls.000-90.

Arrow.  Special event pricing  Promotional pricing .AFL etc while rest were brands such as Levis.  More than 70% of apparel sales at pantaloons consisted of private labels like Bare.  The price of private labels was 20%-25% lower as compared to the branded once.PRICING  Pantaloons sold branded garments at affordable prices.  In men‟s wear retailers earned margin between 55%60% on private labels while in women‟s wear it was between 48%-50%. HNY.reebok etc.John Millers.

blazers and suits which are delievered to customers within 48hrs.Earlier it was in aisle format but they changed it into L & U shaped counters.  Pantaloons had a “No Question Asked” exchange policy.SERVICES  As it is a family store the staff was trained to handle older people.  They also launched a unique customized tailoring for trousers. .  Pantaloons also changed the store layout.

PERCEPTUAL MAP OF PANTALOON high price globus Shoppers stop pantaloon Low assortment High Assortment Low price .

metropolitan cities  DEMOGRAPHICFamily Size-family life cycle Income-upper middle &high  PSYCHOGRAPHICSocioeconomic Class-A1.sports-oriented.STP OF PANTALOON  GEOGRAPHIC-urban.A2.service User status-regular Usage rate-medium Loyalty status-medium & strong Attitude-positive .economy.B2 Lifestyle-culture-oriented.outdoororiented  BEHAVIORALOccasions-regular Benefits-quality.

quality and variety  AUGEMENTED PRODUCT.different types of apparels and clothings  EXPECTED PRODUCT.protection  BASIC PRODUCT.PRODUCT LEVELS  CORE BENEFIT.high end clothes .trendy & fashionable clothes  POTENTIAL PRODUCT.

PECEPTUAL MAP OF BIG BAZAAR product mix(high) Big bazaar High price economic vishal Product mix(low) .

B2 Life style.STP OF BIG BAZAAR  GEOGRAPHIC.culture-oriented  BEHAVIORALOccasions.urban  DEMOGRAPHICIncome.middle.regular .economy User status.regular Benefits.outdoor-oriented.family life cycle  PSYCHOGRAPHICSocioeconomic class-B1.lower middle Family size.

PRICING     EDLP(every day low price) Promotional pricing Differentiated pricingBundling PROMOTION  SAAL KAY SABSE SASTE TEEN DIN  Future card  Wednesday bazaar .TARGET AUDIENCE  Big bazaar target middle class consumers who are highly price conscious and seeks value in purchase made.

TARGET AUDIENCE  They are targeting the whole family in urban area. .

metro cities  DEMOGRAPHICAge-30 & above Family size-family life cycle Income.fresh stock POSITIONING  Consistent positioning-always low price .STP OF FOOD BAZAAR  GEOGRAPHIC.upper middle  BEHAVIORALBenefits.economy.

V ads.PRICE      EDLP(every day low price) Promotional pricing Psychological discounting Special event pricing Differentiating pricing.15aug or diwali  Future card(3%)  Shakti card  Advertisements-print ads.time pricing PROMOTION  SAAL KAY SABSE SASTE TEEN DIN-26jan.radio ads  HAFTE KA SABSE SASTA DIN(Wednesday) .T.

.DISTRIBUTION CHANNEL  Distribution is done by distributors who is the middle man between the manufacturer and retailer.

 In 2001 pantaloons switched to bought out sales.Pantaloons recurited ex Ernest & Young employees to develop in-house supply chain mgmt.  Pantaloon instituionalised both at vendor primese & its own warehouses.where pantaloons was responsible for the merchandise sold in the stores.  Pantaloon adopted MIS with a reporting module for its back office transactions.  A vendor mgmt. .  It monitored price fluctions daily in whole sale market. system enabled vendors to send report directly to the pantaloons.SUPPLY CHAIN MANAGEMENT  In 1998. tools such as point of sales software.

 As a repositioning Biyani planned to give a new makeover to pantaloons.  The company also had an forged alliance with a sports retail footwear company called Royal sports house.21 pantaloons & 4 centrals.  Pantaloon also had plan to venture into footwear.  By the end of 2005.pantaloon is expected to have 30 food bazaars.22 big bazaars.nagpur etc.THE ROAD AHEAD  Pantaloon planed to expand its retail stores to small cities like lucknow.consumer durables.  To re-establish and rejuvenate its existing brands.music & car acessories retailing. .pantaloons intended to spend INR 2 crores & additional INR 1 crore on its upcoming brands.

 Pantaloons planned to launch a B2B portal. .they planned to deploy a retail ERP solution.  The company was planning to reduce the number of vendorsfor both Pantaloons and Big bazaar  To meets it growing technology meet.CONTD.which would support functions such as HR & Marketing.to bring transparency in the value chain.

THANK YOU .

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