Multi Stakeholder Process in Shaping The Ideas for Fostering The Image For Pontianak As Equator City Mira

S. Lubis1 Dept. of Architecture, Faculty of Engineering, Tanjungpura University, Pontianak, West Kalimantan e-mail: miralubis@gmail.com Keywords: multi-stakeholder process, city image, equator, Pontianak Abstract: The city image or identity is usually created on the base of various sources: history, culture, custom, industry, landscape, environment, etc. Conventionally, the government’s effort in marketing city image has been limited to promote places only for the given resources. However, the given resources can be enriched by place asset making to enforce the city attractiveness and then advertising them as place product for city marketing. Pontianak, the capital of West Kalimantan Province, which is located on the Kapuas River delta (the longest river in Indonesia), is also best known for being located precisely on Equator line. The Equator Monument was built to mark the location of the line, and has become the icon of the city. That is why the city is named “Kota Khatulistiwa” (The City on Equator). This paper presents an ongoing research that aims to develop design ideas and concepts to enhance the image of Pontianak as Equator City based on multi-stakeholder and participatory process, using several tools, such as historical anlyses, locality mapping, and focused group discussion (FGD). The initial result shows several design ideas and strategies gained from FGD process and explores processes that point to an improvement of the image of Pontianak as Equator City, with the intention of sthrengtening the equator line and monument as icons for the city. ================================================================== MIRA S. LUBIS
Dept. Architecture, Faculty of Engineering, TANJUNGPURA UNIVERSITY Address: Jl. Jend. Ahmad Yani, Pontianak 78124 West Kalimantan Province, INDONESIA Phone/facs.: +62561740186, Mobile: +628125704838, E-mail : miralubis@gmail.com
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