Creativity & Innovation

Budi Rahardjo
SBM ITB, 6 November 2012

Definition

Creativity
is the process of generating something new

Sir  Ken  Robinson  on  Crea%vity  
The  process  of  having   original  ideas  that  have   value     “Crea%vity  now  is  as   important  in  educa%on  as   literacy,  and  we  should   treat  it  with  the  same   status.”  

h9p://www.ted.com/talks/ ken_robinson_says_schools_kill_creaBvity.html  

Innovation - in·no·va·tion/ˌinəˈvāSHən/
•  Practical application of creativity into something that has an impact •  Innovation is the process that transforms ideas into commercial value •  The process by which an idea or invention is translated into a good or service for which people will pay, or something that results from this process.

Creativity is cheap

Creativity is problematic

How to get brilliant ideas
[no idea, can be taught, blog as a media]

How To Get ideas

Everything that can be invented, has been invented
Charles H. Duell, Commissioner, U.S. patent office, 1899

ideas have their own lives
[all you have to do is to catch them]

Good artists copy, great artists steal
[picasso]

Success brings more problems
pressure to produce better creations – stress, suicide, etc.
see also Elizabeth Gilbert’s TED presentation, “Your Elusive Creative Genius” http://www.ted.com/talks/elizabeth_gilbert_on_genius.html

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