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022_ThailandLogistics

022_ThailandLogistics

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Published by: AgusTina Pikaa Woelandsari on Nov 28, 2012
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11/13/2015

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Fresh Logistics: New Opportunities with an integral approach

Toine Timmermans
Wageningen UR Quality in Chains
toine.timmermans@wur.nl

Enhancing Export Competitiveness of Asian Fruits 2006 page 1

Agenda
• • • • The agriculture supply chain Dominant Trends in agriculture Trends in agriculture logistics Fresh logistics: An impulse for Supply Chain – redesign • Case descriptions • Conclusions

Enhancing Export Competitiveness of Asian Fruits 2006 page 2

Extending fresh borders
Modality shift: From airplane to reefer container

Enhancing Export Competitiveness of Asian Fruits 2006 page 3

The Agriculture Supply Chain

Primary Production

Trade / Storage

Processing

Retailing / distribution

Enhancing Export Competitiveness of Asian Fruits 2006 page 4

Dominant Trends in Agriculture Supply Chains
• • • • • Dominant power of big retailing companies Supply Chain Consolidation Outsourcing Increased focus on traceability Wider sourcing of supplies: more and more globally
– Lower prices (low cost countries) – Diversification of the product range beyond what can be produced locally – Year round product availability – Advances in IT have increased the visibility of long supply chain and therefore easier to manage
Enhancing Export Competitiveness of Asian Fruits 2006 page 5

Trends in Agriculture Logistics
• Global supply networks
– – – – Spatial concentration of production: economies of scale. Inventory centralization Longer distance movements: trunk/line – haul and local delivery operation. Client order decoupling point: “To get closer to market”

Inkoop

Onderdelen fabricage

Assemblage

Distributie

Verkoop

KOOP
en viteit e acti eerd ebas g

KOOP Maken voor centrale voorraad KOOP Assembleren op order

Maken voor lokale voorraad

g lannin Op p

KOOP Maken op order KOOP Inkoop en maken op order
a erichte Klantg iten ctivite

Enhancing Export Competitiveness of Asian Fruits 2006 page 6

Trends in Agriculture Logistics

“Efficiency”
• Demand push: forecast • Floating stock • Modularity • Value added services • Variety of transport modes

“Responsiveness”
• Demand pull from POS data • Quick Response / ECR • Break bulk / pre-pick and cross – dock via RDC’s • Flexible production schemes • Predominantly road transport
Enhancing Export Competitiveness of Asian Fruits 2006 page 7

Product Quality

Fresh Logistics: Trade-off analysis

Costs

Service

Enhancing Export Competitiveness of Asian Fruits 2006 page 8

Trends in Agriculture Logistics
• Technological innovation

Enhancing Export Competitiveness of Asian Fruits 2006 page 9

Trends in Agriculture Logistics
• Intermodality / modal shift
– – – – Wider sourcing of supplies: sea/air – road transport Supply chain costs: intense competition commodities Increased transaction - volume due to consolidation Limitations road transport: congestion, pricing, regulation, …..

Enhancing Export Competitiveness of Asian Fruits 2006 page 10

Fresh Logistics: An impulse for Supply Chain redesign

+

=

Initial Quality

Conditions

Shelf life

“Logistics Opportunities” Supply Chain Configuration and Added Value concepts (e.g. ready to eat products)
Enhancing Export Competitiveness of Asian Fruits 2006 page 11

Fresh Logistics: An impulse for Supply Chain redesign
• Simulation and scenario – analysis: Aladin
Agents: • Food factory or grower: biological variation
• Transportation unit: type of transport + settings? • Storing / distribution unit: climate control settings? • Food product: specific product + quality decay model • Demand controller

“Impact of different supply chain configurations / use of different transport modes on: shelf life, service, cost”: Potential Solutions
Enhancing Export Competitiveness of Asian Fruits 2006 page 12

Fresh Logistics: An impulse for Supply Chain redesign • Testing

Enhancing Export Competitiveness of Asian Fruits 2006 page 13

Fresh Logistics: An impulse for Supply Chain redesign • Pilot scale testing

Enhancing Export Competitiveness of Asian Fruits 2006 page 14

Fresh Logistics: An impulse for Supply Chain redesign

Enhancing Export Competitiveness of Asian Fruits 2006 page 15

Case: From air cargo to deep sea shipping

Replace air by sea transport: • Product: initial quality, cv’s • Climate conditions • Packaging • Logistics:
– lead time – organisation

• Integral solution

Enhancing Export Competitiveness of Asian Fruits 2006 page 16

Case: From air cargo to deep sea shipping

Enhancing Export Competitiveness of Asian Fruits 2006 page 17

Case: Optimal fresh cut pineapple chain Ghana – Rotterdam
Scenario 1 Boat transport chain
Sea harbour Ghana Rotterdam

Local production Barendrecht (portioning and order picking) Importer (storage)

Enhancing Export Competitiveness of Asian Fruits 2006 page 18

Case: Optimal fresh cut pineapple chain Ghana – Rotterdam
Scenario 2
Processing & portioning

Local processing – Air transport chain
Airport Ghana Amsterdam

Local Production Barendrecht (storage & order picking)

Enhancing Export Competitiveness of Asian Fruits 2006 page 19

Case: Optimal fresh cut pineapple chain Ghana – Rotterdam
Scenario 3
Airport Ghana Processing (bulk)

Air transport chain
Amsterdam

Local Production Barendrecht (portioning and order picking)

Enhancing Export Competitiveness of Asian Fruits 2006 page 20

Case: Regional Consolidation

movie

Enhancing Export Competitiveness of Asian Fruits 2006 page 21

Agro parks: A systems innovation in the concept of urban agrofood production and processing • Spatial clustering of different agro-production chains • • • • • Spatial combination of agro-processing and non-agro functions (building, industrial estate or region) Scale increase in production further enables industrial processing Application of principles of industrial ecology, i.e. mutual use of waste and by-products Reduction of transport and veterinary risks CRUX: clustering provides context for sustainable innovations
Enhancing Export Competitiveness of Asian Fruits 2006 page 22

Agropark development: From traditional production towards chain production

Raw Materials

Processing

Enhancing Export Competitiveness of Asian Fruits 2006 page 23

Basic principle: Systems redesign while focussing on issues that matter in sustainable development. • • Planet: From focus on production chain towards focus on flows of energy and matter. People: From focus on the technical system towards focus on organisation and knowledge management. Profit: Focus on integral production network for improved chain relations, cost reduction and quality management.

Enhancing Export Competitiveness of Asian Fruits 2006 page 24

Agro Park: Examples WAZ-Holland Park, Changzhou, China
Green environment industrial district Central residents and service district

Eco-Agro sightseeing district (Agropark) Ecological recreation district

鬲湖 Gehu Lake

• • • •

Park is part of suburban development plan for Changzhou City: Replacement existing agricultural holdings elsewhere in the polder. Recreation and sightseeing function for local residents. Theme in the park Holland landscape and agriculture.
Enhancing Export Competitiveness of Asian Fruits 2006 page 25

WAZ-Holland Park (China)
Central processing of remainders and by products Vegetables in multi-story greenhouse

Composting facility

Pot plants Mushrooms Deer Bonsai

Chicken Turtles Dairy
• • • • Spatial clustering of Chinese and Dutch Holdings. Intensive exchange of remainders and byproducts in central processing unit. Combination with market place and sightseeing park Planned start: 2007
Enhancing Export Competitiveness of Asian Fruits 2006 page 26

Combination of agropark, market place and sightseeing park in WAZ-Holland Park
Market place:
•Education •Showcase •Hotels & restaurants •Sales

Sightseeing Park
•Recreation •Education •Demonstration •Restaurants

Enhancing Export Competitiveness of Asian Fruits 2006 page 27

Conclusions
• Agrifood chains & networks are getting more dynamic, insecure and complex • Robust logistic redesign needs a multidisciplinary and integral approach • Modeling, visualization & simulation tools can connect different disciplines • Type of cases: from pragmatic, business driven to visionary and ambitious

Enhancing Export Competitiveness of Asian Fruits 2006 page 28

Thanks for your attention

Agrotechnology & Food Sciences Group

Wageningen University & Research centre
Enhancing Export Competitiveness of Asian Fruits 2006 page 29

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