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Content Marketing Explained

Content Marketing Explained

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Published by 360i
This is the presentation version of 360i's report on Content Marketing, created by Rosie Siman - Senior Strategist at 360i. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.
This is the presentation version of 360i's report on Content Marketing, created by Rosie Siman - Senior Strategist at 360i. You can read + download the full report at: http://www.360i.com/reports/content-marketing/.

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Published by: 360i on Nov 29, 2012
Copyright:Attribution Non-commercial

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10/07/2015

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(CREATION AND CURATION OF):

PROPRIETARY & CONFIDENTIAL

16

1 // Who’s doing it well

Fast Company curated a pop up shop through flash
sale site Fab.com

PROPRIETARY & CONFIDENTIAL

17

1 // Who’s doing it well

Amex has curated a social media resource hub for a
community of small business owners.

PROPRIETARY & CONFIDENTIAL

18

1 // Who’s doing it well

RedBull’s Stratos showed they really do give people
wings by sending Felix Baumgartner into space.

PROPRIETARY & CONFIDENTIAL

19

1 // Who’s doing it well

Oreo’s Daily Twist put a spin of childhood delight
onto trending topics of the world.

PROPRIETARY & CONFIDENTIAL

20

Micro

Base

Hero

Superhero

1A // Thinking About Stock & Flow

Tweets

Status Updates

Blog Posts

Newsletter

Sound Bite

Altered Image/
Meme

Quiz

Poll/Survey

Video Clip

Lists

Slideshare
Presentation

Podcast

Short Film/Edited
Video

Magazine

Lecture

Infographic

Widget

Event

Film

Webinar

Whitepaper

E-Book

Transmedia/ARG
Experience

App

(Typically) Flow

(Typically) Stock

PROPRIETARY & CONFIDENTIAL

21

1A // Thinking About Stock & Flow

Select topics with higher perceived interest had
interactive elements

PROPRIETARY & CONFIDENTIAL

21

1A // Thinking About Stock & Flow

Select topics with higher perceived interest had
interactive elements

PROPRIETARY & CONFIDENTIAL

22

1A // Thinking About Stock & Flow

The campaign culminated with a live event in Times
Square where the final “Twist” was crowd-sourced

PROPRIETARY & CONFIDENTIAL

23

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