Burt Rosen

87 Neds Mountain Road, Ridgefield CT 06877 VP Starwood Preferred Guest & Brand Interactive Marketing (203) 470-9948 jburtrosen@yahoo.com www.CMOresume.com Summary: Accomplished senior level interactive and traditional marketer known for creativity and innovation. Areas of expertise include interactive marketing, customer engagement, broadcast, travel and loyalty marketing, team building and leadership

February 2008 – December 2008 VP SPG & Brand Interactive Marketing Starwood Hotels, NY Continued leading the Brand Interactive Marketing team and interactive and call center strategy for all • nine Starwood hotel brands • Assumed additional responsibilities leading all Starwood Preferred Guest marketing (Starwood Preferred Guest is a loyalty program comprised of the nine Starwood hotel brands) • Led strategy and program implementation for all acquisition, member engagement, promotions and all loyalty marketing efforts • Led utilization of all channels including hotel, online (SPG.com and related web sites), call center, offline marketing channels, PR, social networking • Responsible for development of SPG marketing platform, the evolution of current marketing efforts and future iterations of the program, including three year strategic marketing plans • Accomplishments include launching of SPG You Choose, most successful promotion in SPGʼs history Managed budget of $40 Million plus • • Managed direct marketing, interactive media and creative agencies and web 2.0 agencies • Led an SPG marketing team of seven and Brand Interactive Marketing team of eleven August 2006 –April 2008 VP Brand Interactive Marketing Starwood Hotels, NY Managed a team responsible for leading interactive marketing, integrated marketing, web site • development and call center strategy for nine hotel brands and the loyalty program (Starwood Preferred Guest) • Co-owner of a $2 Billion in revenue plus web channel • Drafted and presented three year strategic plan for Global Web Services • Led numerous innovation projects including blogs, Web 2.0 and other initiatives • Key participant in Starwood Cross Marketing team that analyzes all marketing and advertising efforts across all offline, online, PR and marketing initiatives including media strategy, media mix, measurement, reporting and creative. • Accomplishments include driving substantial growth in revenue, PR and awards • Managed web design, marketing and media agencies • Managed fourteen associates May 2005 – August 2006 Sr. Director Brand Distribution Starwood Hotels, NY Responsible for leading Interactive Marketing, Web Site Development and Call Center strategy across • Starwoodʼs eight brands, the Starwood Preferred Guest Program and the Starwood Vacation Ownership program • Led a team of 9 Directors that each has responsibility for one specific brand • Developed three year strategic plan, and presented the plan across all levels of Starwood • Regularly interface with senior leadership and brand leaders • Developed innovative programs and established Starwood as the leader in digital marketing channels • Responsible for managing internal business processes and systems in order to optimize revenue generation through Starwoodʼs websites and call center • Received recognition as ʻBest in Class” for team engagement in annual associate survey

June 2004 – May 2005 Account Director Avenue A, NYC • Led all Starwoodʼs interactive marketing efforts including online media, search engine marketing across both branding and DR objectives • Developed and managed Client relationship at all levels, strategic direction for Starwood and Avenue A team, team management (6 team members) and development, agency financials, business development • Responsible for strategy surrounding acquisition, customer segmentation and targeting, and reporting and analytics January 2002 – May 2004 Director, Marketing Strategy & Services Modem Media, CT • Responsible for strategy and implementation of online advertising and website development programs for Philips, Marriott, and Delta Air Lines • Managed all Modem Media engagement operations and client relationships for designated clients • Represented the client internally at Modem and was responsible for being versed in and helping to establish client business building strategies July 2000 – January 2002 Associate Account Director Modem Media, CT • Client lead on GE, Benjamin Moore, JCPenney • Responsible for leading online marketing, including strategy, content, quality, financial and budgeting, schedule, internal team and client relationship (all levels) • Built account strategies, identified business-building opportunities and trained junior staff in client management August 1999 – July 2000 Account Manager Modem Media, CT • Responsible for the GE client relationship and overseeing the ongoing management of the GE account and final delivery of the Modem Media product. July 1998 – August 1999 Director New Business CBS Network, NY • Responsible for developing new business leads and supporting network sales staff with research, targeting and presentation materials March 1996 – March 1997 Account Executive Univision, SF • Responsible for local TV ad sales and promotional programs for Spanish language station (Univision affiliate) • Responsible for marketing the benefits of Spanish language advertising to general market advertisers and agencies March 1995 – March 1996 Mgr. West Coast Sales Raycom, LA • Responsible for establishing Raycom presence on West Coast and for all west coast advertising, marketing and integrated sponsorship sales efforts June 1987 – March 1995 NBC Network Television • Network Sales Account Executive - 1992-1995 • Regional Sales Account Executive - 1991-1992 • Manager Out of Town Pricing 1989 - 1991 • Prime time Media Planner - 1988 • Network Marketing - 1987 NBC, NY & LA NBC LA NBC NY NBC NY NBC NY NBC NY

Speaking Engagements MIXX 2007 –New York Second Life September 2007

PhocusWright Travel 2007 – Orlando Second Life iMedia Summit 2007 – Lake Las Vegas Balancing Branding and Direct Response

November 2007

February 2007

iMedia Summit 2003 – Beaver Creek Colorado Traditional and Online Agency Integration

December 2003

eTail 2006 – Palm Desert California Building Brands: Delivering a Brand Centric Customer Experience

February 2006

Eye for Travel – Chicago 2006 Innovative ways to relay your marketing message and sell to your customers

October 2006

Education University of Chicago Hebrew University Bachelor of Arts in European History Junior Year Abroad June 1987 1985-1986

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