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Skinnygirl Creative Brief - SEE DISCLAIMER

Skinnygirl Creative Brief - SEE DISCLAIMER

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This is a portfolio piece.

Our work is in no way connected to Skinny Girl and its Subsidiaries or Marketing/PR Companies.

This is a portfolio piece.

Our work is in no way connected to Skinny Girl and its Subsidiaries or Marketing/PR Companies.

More info:

Published by: Stella Dacuma Schour on Dec 02, 2012
Copyright:Traditional Copyright: All rights reserved

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09/17/2013

THE WINE COLLECTION

Email Blast Campaign
Creative Brief

JESSICA GONZALEZ

STELLA SCHOUR

About Skinny Girl Cocktails

What started with the Skinnygirl® Margarita from the mind of author, chef, TV star and entrepreneur Bethenny Frankel, has turned, quite frankly, into a cocktail revolution. Growing faster than anyone could have ever imagined (thanks in part to our incredible, loyal fans), Skinnygirl® Cocktails was acquired by premium spirits powerhouse Beam Inc. in March 2011. Since then, Bethenny Frankel and the Skinnygirl team have expanded our family to keep bringing you all of the cocktail options you want, without the extra calories you don’t. Now, you can enjoy Skinnygirl™ Vodka with Natural Flavors, Skinnygirl® Ready to Serve Cocktails, and Skinnygirl™, the Wine Collection, and know you’ll be getting a great tasting, naturallysweetened, low-calorie option with each and every sip. But as our fans know, we’re so much more than cocktails. We’re a fresh, modern, new-school way for you to cocktail, socialize, and live your life. So like us on Facebook, follow us on Twitter, and watch us on YouTube. You know what you want out of life, ladies – we’re just here to show you how to get it. Cheers, Skinnygirl® Cocktails

Skinnygirl the Wine Collection
The latest addition to the family is Skinnygirl™, the Wine Collection. This is a 100 calorie per 5oz serving that comes in three varieties.

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Digital Marketing Objective
Introduce the Skinnygirl™, the Wine Collection via an email blast to current customers and to gain a share of the wine consumer market.

Target Market
• • • • • • • •
Ladies aged 21 and up College Educated Image and weight conscious May or may not be married May or May have children Makes about 30K and up Women who wants to live a healthy, energetic and successful lifestyle Women who aspire to be like Bethenny Frankel - they aspire to be successful and be fabulous and thin while doing so.

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Insight
• • • • • •

• Our target market works hard and plays harder. They like to enjoy their wine with less
damage to their figures that they have worked hard for. They enjoy healthy alternatives to whatever they put in their body. They want to have fun, and look good while doing so. They love to hang out at home, to be cozy in the cold weather. They like easy choices to pair good wine with healthy recipes. They love the luxury to dine in the comfort of their own home. They love to entertain at home.

Message

Skinnygirl™, the Wine Collection is now available! An option you need... without the calories you dont. When it comes to choosing wines, Skinnygirl® believes it should be simple. So our three low-calorie, delicious wine choices make it easy (and fun!) to put together wine-and-food pairings at home.. And this month, as the temps drop, we’re all about warming up with our Skinnygirl™ Red Blend. And while this light and flavorful wine is perfect on its own, we love pairing it with one of our favorite healthy recipes, created by the Original Skinnygirl herself. (See Bethenny’s recipe in the full article.) After you’ve prepared your Whole Wheat Fusilli with Tomato, Basil, Pine Nuts and Mozzeralla, (which serves two), we suggest going the Skinnygirl® extra mile by turning a simple night in into a true “occasion.” Decorate your table with fall inspired accents like golden tablemats, an orchard-inspired floral centerpiece and some seasonal candles to set the mood. And don’t wait for the holidays to bust out the nice glassware (life is now, right!?). Indulge in our delish Red Blend using only the best. Cheers to dining divinely in the comfort of your own home… and remember, a Lady Always Drinks Responsibly™!

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