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Kiichi Takeuchi will introduce ideas behind Augmented Reality (AR), which is a state-‐of-‐art technology to represent virtual objects through your smartphone's screen. The goal of this lecture is to understand the mechanism and the idea behind AR apps. In the first half of the session, students will walk through the basic concept of 3D projection model, then we will start looking into each sensor available in iPhone; such as accelerometer, gyroscope and magnetometer. These devices are essential to determine "Where you are" in this Universe, and you must realize that we are carrying around those cutting edge sensors in our pocket. Finally, we will explore how we combine both concepts to project virtual objects (e.g markers) in 3D space through iPhone camera.