SmokingWords 211 Journalism Building Baton Rouge, LA 70803 Phone: 225-578-2067 Email: jsylves@lsu.

edu

Media Advisory
FOR IMMEDIATE RELEASE Nov. 12, 2012 FOR MORE INFORMATION, CONTACT: Dr. Judith Sylvester SmokingWords Founder Phone: 2255782067 Email: jsylves@lsu.edu

SmokingWords to hold SCVNGR trek at LSU for the Great American Smokeout What:

Who:

SmokingWords will hold a SCVNGR trek to promote the Great American Smokeout, a nationwide event sponsored by the American Cancer Society that encourages and challenges people to stop using tobacco. The SCVNGR trek is an interactive way to promote the Great American Smokeout. SmokingWords is using the hashtag #imaginesmokefreeLSU to promote the event.

When:

SmokingWords is an educational, nonprofit organization at LSU that advocates and promotes a tobaccofree campus and lifestyle among college students. SCVNGR is a geolocation mobile application for smartphones that allows users to check in during various activities to earn points and prizes. Users can interact with friends via Facebook, Twitter and texting. The SCVNGR trek will take place on Wednesday, Nov. 14, 2012, from 10 a.m. to 2 p.m. The Great American Smokeout will take place on Thursday, Nov. 15, 2012 from 10 a.m. to 2 p.m. The trek will begin at the SmokingWords table in Free Speech Alley in front of the LSU Student Union. The Student Union is located on Raphael Semmes Road.

Where: Why:

How:

SmokingWords is using SCVNGR as another way to reach the LSU student body and to encourage their participation in the Great American Smokeout. Participants will learn about various smokefree locations on and around LSUs campus.

Participants will download the SCVNGR mobile application on their smartphones. They can search for the application in their mobile store or scan the QR code that can be found at the SmokingWords table or on fliers located around LSUs campus. Once users have downloaded the application they will be able to find the SmokingWords trek and will be ready to participate. There are eight locations on the SmokingWords trek. Each location has a different challenge for participants to complete. Participants who complete the trek will receive a SmokingWords Tshirt.

mysmokingwords.org

facebook.com/SmokingWords

###

@SmokingWords