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[Prepared By RIAZ AHEMAD Manjalpur, Gujarat] firstname.lastname@example.org om
TABLE OF CONTENT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Executive Summary The Business The objective Brief History Form of Ownership Name, Qualification of the Owner Proposed Headquarters Finding Requirement Debt Equity The Market Description of Product Comparative Analysis Licensing Agreement Plan Marketing Operations Organizational Plan Financial Plan The Critical Risk Exit Strategy The Appendix
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the funding you will need. and one section for your annual marketing efforts once the hospital is running. This will give you the final numbers you will need for your start-up cost estimates. 2. such as whether or not it will be a children's hospital.HOSPITAL PLAN Executive Summary A business plan is essentially a map that defines your business and outlines your strategy for success. Answers to these questions will help determine the start-up costs and the operational costs for building and running your business. to staffing and administration. This can be based on the information you obtained in step 3. This stage of the process will help you determine the size and capacity of your hospital as well as your construction or renovation costs. The demand for health care services has increased. Banks and other investors want not only to understand your business. Your goal is to find out what types of materials and equipment you will need in your own hospital. but to know you've thought out all the details. one section for your initial marketing before the hospital opens. 5. You must know how much money you will need to start. If you aim to establish a new hospital. Consult with a commercial real estate agent to find possible tracts of land or existing facilities that could be converted to your hospital. Consult with an architect to determine construction or conversion costs for the facility. to construction. It is also a crucial document to securing business loans. Emphasize areas of special services your hospital will offer. but it will be a tremendous asset to you as you seek funding and make further decisions about your future hospital. You will need two different sections to your marketing plan. one of the first things you must do is obtain financing. Research the needs of the community. or a neurology facility. Evaluate what healthcare needs either aren't being met or aren't being met well. Instructions 1. to marketing. 4. Decide upon the types of advertisements you will use to spread the word about your new hospital. 3 . given its intended size and scope. have a focused plan for success and a way to measure success. 3. and how often they will run. making this one of the most booming industries in global economics. and then secure. as well as the type of facility you will need to operate well. Your research should encompass every aspect of the hospital from goals. Writing your plan will require a lot of research. Writing a business plan for your hospital is the best way to propose. your hospital. Speak with officials at other hospitals offering the same services you would like to offer but who are not in your area and therefore not in competition with you. and then run. Create a marketing plan and advertising budget for your hospital. Research the current prices for everything. Research the services offered by competing healthcare facilities in the area and define how your hospital would be different. to location and development. Determine the exact types and amounts of equipment and goods you will need to open your hospital.
furniture. Vadodara The Funding Requirements:Debt:-the debts would be borrowed from family members. we provide moral support to patients and families to cope with the challenges of illness. multidisciplinary care for children with all types of medical conditions. Determine salaries and estimate the costs of any benefits you would like to offer your employees. Form of Ownership:. on which no interest rates would be charged . These include our Child Life Services department. In many ways. MBA Owner 2:-Rahul Raj Education Qualification:-B Pharm. Draft your business plan. In addition. which caters to the emotional and developmental well being of hospitalized children and their families. replacement of equipment and the restocking of goods. Include lots of detailed financial information and an estimated balance sheet and income summaries.HOSPITAL PLAN 6. office supplies. Equity:-No equity funds 4 . personnel and operating procedures. 7. Within your plan. MBA Proposed HeadQuarters:Manjalpur. information on the competitors in your area. will provide your estimate of operating costs. the hospital business plan is similar to a standard business plan.Owner 1: Riaz Education Qualification:-B Pharm.Partnership Firm Name.A loan would be requested from banks and other funding agents.utilities. combined with your marketing numbers. Also factor in your other operational expenses -. Determine your staffing and insurance needs based on the size and scope of the hospital you're planning. Once you have gathered all of the information from your research. These numbers. Objective:Our each program emphasizes comprehensive. It will also need to include your marketing plan. Qualifications of the owners:. you will need to include information on the business and a description of your hospital's goals. writing the proposal will not be difficult. and information on operating expenses.
HOSPITAL PLAN The Product & Services:Description The Children Hospital’s Child Life Department focuses on the emotional and developmental well being of hospitalized children and their families. Size of the Business: Our hospital is basically belonging from medium size business. Capacity of our hospital will be `45 patients at once or 10 in emergency. Pediatric Gastroenterology. Size of building and Hospital layout will be like as follows:- 5 . Pediatric Cardiovascular Services: Children's Hospital provides complete clinical services for the diagnosis and treatment of Congenital and acquired heart diseases in children. BUILDING: We purchased land and construction on hospital is nearly to complete. Pediatric Psychology: At Children’s Hospital. Hospital main Gate. our clinical psychologists are specially trained for the care of children. Herpetology & Nutrition: The Section of Pediatric Gastroenterology. Pediatric Critical Care: The pediatric critical care program at our hospital provides services for children with the entire range of severe illness. Genetic Diagnosis and Counseling: The Section of Genetics at our Medical Center provides a full range of services for the diagnosis. Herpetology and Nutrition at Children’s Hospital offer the broadest range of services available for treatment of problems of the stomach and intestines. counseling and treatment of patients who have or who are concerned about genetic and congenital disorders.
6 .HOSPITAL PLAN Rooms: It has fifteen single rooms and ten double rooms. In our Hospital more than 80% personnel will be skilled based. rooms for staff (doctors) and for paramedical staff are also included. which is enough for a small children ward. Hall: On ground floor there opd and reception and waiting Hall etc as shown in layout. We rank our personnel into different departments. A visiting lounge. Personnel: Personnel are the assets of any company especially in the service sector.
7 .O) Anesthetic specialist Pharmacist Surgeon Pathologist Psychiatrists Paramedic staff: Nurses Dispenser Operation thither assistant Laboratory assistant Other personnel: Office boys Ward boys Gun men Ambulance driver Sweeper Gatekeeper Peons Hospital Equipment: When any business is going to be practically implement office equipment is essential for routine work established discipline and identifications of specific designations.HOSPITAL PLAN Doctors: Consultant physician Physician Medical officers (M.
modernized enough in handily. These three departments have three offices and each office should contain following equipments. which will be helpful in checking of the patients while check by the doctors. 8 .P apparatus Thermometer Laminator Otoskop Tongue depressor Torch Measuring tap Glucose monitor Pen stand Stationary Table lamp Office table Office chair Toys for children Weight scale All above listed materials should in every office for checking the patients because without equipment doctor is like the soldier without the weapon in war.HOSPITAL PLAN Similarly. Stethoscope B. Comparative Analysis:The most interesting thing is that our office equipment is quite different from other manufacturing organizations. which will be compulsory for further hospital functioning. Another thing. After the description of doctors list now we explain some other offices. in our hospital three medical departments require some particular office equipments. which we have in our mind that all the equipment should be.
P monitor Cardiac monitor Diathermy Suction machine Oxygen cylinder Nitrous cylinder Autoclave Equipment for Laboratory: Colorimeter Analyzer Microscope Centrifuge machine X-ray machine Chemicals Glucose meter 9 .HOSPITAL PLAN For this purpose. fist of all we describe finance office and the equipment needed for this is Computer Draw Safe Table furniture Operation Theater Equipment Operation lights Operation table Anesthetic machine B.
HOSPITAL PLAN Equipment for general ward and other rooms Incubator Sucker Machine Nebulizers ECG Machine Puls oxinator Oxygen Equipment Wheel chairs Weight Machine Stabilizers Stretcher Other equipment includes Stationary Air-conditioned Unit SUPPLIERS: Surgical Pharmaceutical Oxygen supplier Furniture supplier Licensing Agreement have been obtained from the Baroda development Authority. 10 .
Define Target Market Our target market is from surat to vadodara.HOSPITAL PLAN Market Summary:Here we describe market conditions and strategies related to services. Being the entrepreneur our main focus is profitability but also target is how to serve our people in constructive manner. How it will be priced and promoted. SWOT Analysis of the Market:- 11 . Market Research:A market research on 100 respondents evenly distributed among the demography discussed reveled following results:The is no good quality pediatric hospital in the city. Provide all possible facilities to our people in their own area. Therefore our marketing goals will be the blend of both factors. The is multispecialty hospital in the proximity of city baroda. More than 1000 children patients suffers. because within this rang there is no standard hospital giving medication services under one roof. Through environmental analysis we came to know there is no direct competitor here. Situational Analysis:Our city environment is very much supportive for the hospital industry. Create medicated environment in our city whereas people will not move towards other big cities for better treatment.
Increase in opportunities beyond the target area of R. Cash flow continues to be unpredictable. Employee competency and professionalism. they would become you strengths. Our relationships with suppliers are strong enough that offer credit arrangements. Threats 12 . which are the asset of our company.K. So by properly arability the opportunities. actually they are the opportunities for improvement in the company’s functions. flexibility & response to special product requirements. People living in rural areas difficult to target All the weaknesses of a company are not the weaknesses. Our unique strength is giving all medication services under one roof. We not only satisfy the customers but also build relationship with them in order to get their loyalty and better future of the company. Our commitment is quality to customers. Weaknesses Access to capital. We are the trend setters. Competitive advantage of “first to enter in the market”. They don’t have the exact concept of interior designing. Opportunities Growing market with a significant percentage of our target market doesn’t know about nutrition and psychiatrist services. By providing ambulance services to rural areas we can capture that market also.HOSPITAL PLAN Strengths New idea which will be highly acceptable in the market. We can expand business by targeting Ahmadabad.Y. Lack of awareness to people.
We believe this vision can provide a brighter future for all children. Develop Goals and Objectives Mission Children hospital is guided by the belief that all children need to grow up in a protective and nurturing environment. Objectives: To earn maximum profit To introduce new technologies to make services better than ever before. People 13 . Marketing Strategies Increased awareness & image Our first strategy is about the awareness of our hospital to the patients Informing those not yet aware of what Smile Child Hospital offers.tk Marketing Mix 1. To provide incremental value to our customers. Product 2. Maintain a gross margin of 25%.HOSPITAL PLAN New Entrance of competitor High Import duty on machines can increase the cost and make direct effect on our services charging from people. To expand the business. Place 3. Advertising through 1)Local news papers 2)Using cable network 3) www. Promotion 5. Goals To provide out class medical facilities to our patients. To protect and maintain our resources. Price 4. To provide them a favorable environment.slinkycity. Maintain a positive and steady growth of 15% each year. We will increase the awareness among the customers through proper advertising. where each and every child is given the opportunity to reach his or her potential.
Another reason for that place so most of people. If the services are not available where and when people need. Price Mix Strategy:It shows leadership pricing to maintain its premium Quality and brand equity. Physical Avoidance Product Input Sick Patient Process Treatment of dieses Output Healthy Patient Place We believe that place is not just about distribution it is about convenience too. The physical place which we have chosen of our Hospital is Hospital road RYK because it is a most famous and well known place for all the people. Process 7. although. are operating in that area and awareness will be created frequently. it will create a lot of problems for customers. which are not our direct competitors. Doctor’s Fee Consultant physician Physician Physiotherapist Ward and room charges per day Ward charges Single non AC room Singe AC room Double non AC Double AC ICU (intensive care unit) charges ITR (intensive treatment room) charges City Scan 500/500/800/200/300/500/500/900/600/800/800/14 .HOSPITAL PLAN 6.
before treatment of any critical diseases in child. SURGICAL SUPPLIERS: 15 .000.s for promotion.HOSPITAL PLAN Promotion Mix Strategy:We will promote our Services through different types of promotions like Advertising Public relations We need one million (1.000) R. So. Advertising Medias: We have decided to use almost all types of advertising media because we are the new entrants in the market. with unique innovation like. Circulate Hand outs Advertise through Newspapers Through Cable TV because it has made a major source of advertisement Billboards and banners People We are targeting the infants and child. Process We are providing better health care unit. Physical Evidence Our two doctors. Evaluating the Market Plan After implementing if we feel any deficiency in the plan then we evaluate it and again Implement it till the desire outcome not satisfy us. But it’s very difficult to again make a market plan till startup. Anesthetist and Neurosurgeon are foreign qualified has MD (American) degrees and one Pediatric Surgeon is FRCS (UK) Fellow of Royal College of Surgeon qualified and other are from FCPS (PAK) Fellow of college of physicians and Surgeons qualified. we have to aware and educate people to come to our hospital with their children to get a better treatment with advanced technology. first make a panel of doctors. Implementing the Market Plan After all above procedure accepted we will implement this marketing plan. when the sit together through brain storming it is zero chance to treat child wrongly that are very much common in other hospitals.
Modern Furniture Shop Lucky Furniture Shop As we have a service type organization so there is no manufacturing process like in the goods manufacturing companies. will be admitted. Oxygen supplier These suppliers will provide us oxygen. They will remain in emergency for almost two to three hours and then will be shifted to rooms or intensive cure unit depending upon the situation. Furniture supplier These suppliers will provide us all kind of furniture. Pharmaceutical suppliers These suppliers will provide us all types of medicines. Glaxo Smith Kline and Abbott companies will provide us all types of medicines. Intensive Cure Unit (ICU) Emergency Physiotherapy Neurology Laboratory Pharmacy Dispensary Electrical department Emergency: Emergency department will be there in the hospital where patients that will be seriously ill will be admitted. malaria etc. patients suffering from severe diseases like pneumonia. It includes a lot of suppliers some provide office furniture. Intensive Cure Unit (ICU): In intensive cure unit. Physiotherapy Department: 16 .HOSPITAL PLAN These are the suppliers who will provide us the equipment and instruments necessary for surgery. This suppliers name and contact. others provide ward furniture. They will remain in that unit for two to three days depending upon their condition.
Electrical Department: Hospital is the place where electricity is most important.HOSPITAL PLAN We are going to introduce a different kind of hospital. So due to this reason we are making a special physiotherapy department for those children which are hunted by polio and other these types of diseases. We work closely with other specialists to provide the most advanced care for children with neurological illnesses. In addition. CITY SCAN etc. We will be having fully equipped pharmacy. Pharmacy: This sort of pharmacy has life saving drugs and other routine drugs which are recommended by a consultant physician to a patient. who provide a full range of radiological imaging of the nervous system for our young patients. as necessary. Dispensary: We have included dispensary for the patients that come just for time being. a team of child psychiatrists. This department will handle the air conditioner plant and the generators for electricity problems. X-Rays. So. psychologists and behavioral pediatricians is also available to work with patients and their families. Almost. laboratories or ICU. The dispensary’s charges will be included in the Doctor’s fees. blood test. Laboratory: Laboratory will be well equipped with all the necessary equipment and instruments. Neurology Department: The section of Pediatric Neurology at hospital is staffed by the experts in their field. e. We coordinate pediatric nurse-supervised sedation for CT and MRI scanning with our neurologists. We research in our area there in no standardized children hospital in which a separate physiotherapy department available. because of the strong connection between the brain and behavior disorders. not only for operations but also for patients in wards. all types of tests can be possible there. we have included it as a separate department.g. Partners and their terms of Agreement 17 . Form of Ownership Form of Ownership in Child Hospital is Partnership so the business will be performed on partnership basis.
Each and every member will be responsible to perform his or duty according to the specifications.HOSPITAL PLAN As the legal status of Child Hospital is partnership so there are five partners.000. all will have equal authority and control. Responsibility Owners Doctors Dealing Decision Managing Order Financial Managing employees Provide consultancy to patents Treating all patients in their timing very carefully Other Staff Computer Operator Good Behavior & Consultancy regarding finding any department and patients Recording all expenses with suppliers making Inventory placement decisions 18 .000 R. Roles and Responsibilities of members The following is the description about the responsibilities of all the members of the organization including owners and the designers. taking different kinds of wise decisions. All the partners will have equal responsibility to operate the business and all will be responsible for any wrong decision.s in the business and the ratio of profit and loss distribution will be equal Authority or Control Authority regarding business matters will equal to all the partners. customers and suppliers but also placing orders and receiving orders. Profit/Loss Sharing Percentage All the partners have equal investment of 10. In case of all other matters regarding dealing with employees. All partners will have joint account with the name of Smile child hospital so the check-signing authority will be equal for all the partners.
so this is our one and only weakness. Patients can easily offer their fees. So in future our business is 100% successful and the chance of failure is Zero percent (0%).HOSPITAL PLAN Making profile of Patients Recording all medicines and equipment. Gujarat. that difficult to operate 19 . purchased and dispose off. I-e injections or vaccines We are going to start a standardized children hospital in Vadodara. We are operating our business at very much cost where as our indirect competitor are operating at low cost. That provides all the facilities for the health to children. New & Imported Technologies: We are introducing new & imported technologies in our hospital. which are needed for a children hospital. Before this there is no hospital operating which provide all facilities. So in these conditions our business is not facing any sort of risk. the reason behind is that there is no direct competitor in this region but some small clinics are operating here which are our indirect competitors. The involvement of risk in our business is zero percent. According to our research there is a very much need for a standardize hospital. There is no fear from their side because they are operating with single doctor. These clinics are operating with old type of equipments and there is no specialty in their clinics. Mostly Doctors are operating their own clinics own self.
000. we are making the feasibility report therefore.000 121.000 585.000 40.305. equipments and their prices Building First Month salaries Operation theater equipment Laboratory equipment Office equipment Promotion City Scan Machine Equipment for rooms and wards Total 40. we have decided to include the prices of different equipments and 1st time salary needed for a hospital.000 (Required) Sources of Funds All of the partners will provide 30 million to start the new venture.000. There is no such typical financial plan. This debt will cover medical equipment costs.000 46193025 Building Nutrition Specialist Physician & surgeon 40.000.000 1. an ambulance and building’s leased cost.00.000 2.000 1.000. We have requested for a loan of 20 million from the Gujarat Medical Association (PMA)to be paid in 20 years without interest (Approved).000 60. As.025 (calculated) 47.000 20 .193.HOSPITAL PLAN and need special persons to operate it.525 1.000 266.650. Department. Initial finance needed 46.
000/80.000 70.000/300.000/120.000/45.000/21 .000/800.P monitor Cardiac monitor Diathermy Suction machine Oxygen cylinder Nitrous cylinder Set of surgery instruments Equipment for Laboratory: Colorimeter Analyzer Microscope Centrifuge machine X-ray machine 150.000/15.000 80.HOSPITAL PLAN Psychiatrist Anesthetic specialist Neurologist Other Peons.000/25.000/30.000/150.000/300.000/2.000 Operation Theater Equipment: Operation theater lights Operation table Anesthetic machine B.305.000 200.000/500.000/200. ward boys Total 35.000/500.000 585.000/500. nurses.
650.000/500/1.00/1.000/500/500/3.525/- 22 .HOSPITAL PLAN Chemicals Glucose meter Total 50.000/45.000/2.000/5.000/1.500/80.00/266.000/5.000/103.000/50.000/25/45.P apparatus (5) Thermometer (10) Laminator Otoskop Tongue depressor (10) Torch (5) Measuring tap Glucose monitor Stationary Table lamp (5) Office table (5) Office chair (5)+(50)+ (30) Toys for children Weight scale (2) Total 15.000 Office Equipment: stethoscope (10) B.
fist of all we describe finance office Equipment Cost Computer Draw Safe table Total 70. Moreover.000/35.000/- Equipment for general ward and other rooms: Incubator Nebulizers 500.000/8.000/8.acceptability of the product and services. Critical Risk:The following types of risks are involved Excessive political interference Non. we would still be able to pay back the loan by selling our ancestral property. For this purpose.000/- Break Even Analysis. Appendix 23 . financial statements and Balance Sheet for the two years has to be attached in the annexure. in case we are not able to run the business profitably. The business is expected to breakeven in the second year and expected to register profits from January in second year. equipments and tools.HOSPITAL PLAN After the description of doctors list now we explain some other offices which will be compulsory for further hospital functioning.000/121. Exit Strategy:if the proposed project does not run successfully we would wind it up and payback the loan by selling the machineries.000/10. we have enough financial backing from our ancestral property.
HOSPITAL PLAN Curriculum Vitae of the owners Ownership Agreements Certificate from pollution board Memorandum of Understanding. 24 .
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