The Border Network for Human Rights | December 6, 2012

A Campaign for Civic Integration


e 2012 Border Network for Human Rights Civic Integration & Voter Mobilization Campaign Methods, Tactics and Successes

The Border Network for Human Rights | December 6, 2012

For Border Network for Human Rights, civic engagement is a year-long process. Our border communities are continuously engaged by organizers in the legislative and political processes that impact their daily lives, especially with regard to policies that intentionally target immigrant and Latino families. For us, civic engagement is a way to promote immigrant integration into American life. And although many families in our Human Rights Committees that span Southern New Mexico and the borderland of West Texas cannot yet vote, they h a v e A map of the areas where campaign volunteers reached out to voters in the border El Paso/Las Cruces border region. demonstrated just how eager they are in being a part of the electoral process as well. Following up on our work in 2008 and 2010, BNHR is proud to have been part of the historic 2012 election results. Below is an outline of our achievements that continue to build up infrastructure of Latino voters in Texas and New Mexico. e non-partisan Tu Votas, Todos Ganamos / You Vote, We All Win Campaign spanned two counties in two states and has several important elements built into it:

Volunteer Driven
BNHR made a strategic decision that the voter contact work should be done by the members of our Human Rights Committees instead of by paid canvassers. is created the expectation that the hours knocking on doors and phone calling was part of the struggle for dignity and integration. Much time was invested in training our volunteers in how to communicate with voters, how to invite them to join us in the future, and how to use tools such as the VAN database


The Border Network for Human Rights | December 6, 2012

73 trained volunteers participating

47 trained volunteers participating

for virtual phone banks and list building, as well as basic knowledge of electoral processes such as early voting, voting centers, and resources to learn more about the candidates.

Integration is Cyclical
For BNHR volunteers, citizenship status was not a barrier to involvement in “get out the vote” (GOTV) activities. ese organized communities used the thousands of contacts they made during the campaign to build lists of potential citizen allies to educate and involve in what we have anticipated as contentious legislative debates in both states and at the federal level. Central to this work is turning out voters.

Universe of Target Voters
While partisan campaigns focus on likely voters, their lists become more and more narrow. BNHR intentionaly set out to contact the Rising American Electorate with a voter history that categorizes them as low probability voters, or those that vote in one of ever y three congressional election cycles. In addition, we identi ed a small set


Legislative activism


Voter registration

of voters categorized as “unengaged” who have not voted in ve election cycles. We did this to begin to nd ways to bring more voters onto the rolls of those likely to vote. Our lists of voters are predominantly Latino, young people, newly registered voters and women. Our target list carried over from the work done during

Voter turnout


The Border Network for Human Rights | December 6, 2012

the 2012 primary elections and focused on neighborhoods where we have established Human Rights Committees.

Multiple and Layered Contacts
Our campaign layered as much as possible the contacts that we had with voters at the doors, through the phones and through pledge postcards so that we had up to three contacts with those who committed to going to the polls. e idea is to build a bloc of voters who know us, understand our issues and trust the information we give them so they can make informed decisions when it is time for them to act.




Ambitious Goals Reached
For the general election period, our universe was 8,600 voters in Dona Ana County, New Mexico and 18,000 voters in El Paso County, Texas. Despite necessarily ambitious goals, BNHR member volunteers achieved several important benchmarks.

2012 Civic Integration Activites: April – September
New Mexico Naturalization Applications Voter Registration Applications 79 57 Texas 74 62 Totals 153 119


The Border Network for Human Rights | December 6, 2012

General Election 2012 GOTV Activities October 15th – November 6th
New Mexico Voter Contacts Attempted Door Knocks Phone Calls Voter Contacts Made Door Knocks Phone Calls Voter Pledges Secured Door Knocks Phone Calls Early Vote Turnout* 506 495 22.07% 596 1,584 1,102 2,079 534 1,587 650 2,203 1,184 3,790 3,181 2,672 10,302 2,505 17,766 5,177 28,068 4,974 Texas Sub Totals Totals 33,245

*Secretaries of State in TX and NM will not finish certifying voter files including Election Day turnout until January 2013. A final report including acual voter turnout data will be released at that time.

In addition to the work done in the General Election period, we did the following work during the primary election period: PRIMARY ELECTION PERIOD El Paso County, TX: Canvass Summary – Door Contacts 4/30/2012 – 5/29/2012   Voter Not Home % Refused % Moved % Deceased % % Total Attempts Pledges 1,242 53 26 1 358 15 13 1 333 14 2,362


The Border Network for Human Rights | December 6, 2012

PRIMARY ELECTION PERIOD Dona Ana County, NM: Canvass Summary - All Contact 4/30/2012 - 6/5/2012   Not Home 1,713 Contact Type Phone Canvass Mail Canvass and Phone Phone and Mail Canvass and Mail Canvass, Phone and Mail Canvass No Phone Canvass No Mail Phone No Canvass Phone No Mail Mail No Phone Canvassed Refused Deceased Moved Disconnect Number Message Total 584 87 14 328 923 415 268 4,569 Number of Voters 1,716 2,020 805 731 393 805 393 1,289 1,215 985 1,323 412
Wrong Left

BNHR actively participates in various experiments in partnership with the Texas Civic Engagement Table and New Mexico c3 Table in conjunction with the Analyst Institute. We are particularly interested in the impact our communication had on voter turnout. We selected a control group of voters that we intentionally did not talk to in the same neighbrohoods as our targeted voters so that we can compare the impact that our efforts had. We also have been tracking a set of contacts with voters since the primary elections that we will intentionally reach out to during the legislative session so that we know if our contacts during election season make voters more likely to engage during the legislative season. We will be releasing the results aer the Secretaries of States certify the voter les and results can be alalyzed.


The Border Network for Human Rights | December 6, 2012

Over the years our work has become more targeted and more methodical. is has been possible with the technical assistance of the Texas Civic Engagement Table and the New Mexico c3 Table. Our membership with the Tables provides us access to VAN, experimental design through the Analyst Institute and coordination of turf cutting with any other local organizations. e NALEO Education Fund provided us with infrastructure for the phone bank element of our campaign. Locally, we provided technical assistance to the burgeoning El Paso Equal Voice Network, particularly AYUDA in the rural community of San Elizario, Texas. e League of Women Voters Education Fund provided us with printed, non-partisan candidate biographical information to distribute as well as permission to publicize their web site. Our electoral impact in terms of Latino voter turnout is ampli ed through our membership in the Reform Immigration for Texas Allaince (RITA). As RITA nishes gearing up for heavy involvement in the Texas legislative session, as well as in the debate over comprehensive immigration reform, we can tout collective political power in mobilizing Latino voters in many key regions of this huge state. e RITA GOTV report is currently being compiled by RITA partners across the state. BNHR’s GOTV work has been possible with the support from the following funding partners: Four Freedoms Fund, Democracy Alliance, Marguerite Casey Foundation, Be One Texas, Unbound Philanthropies, and other funds leveraged by NMc3 Table.

Outlook in Brief
For the future we anticipate the need for some modi cations that will round out the program: a) scale up the door knocking program to match the volume of calls we make, b) increase the staff capacity to keep up with the data we collect, c) experiment with a small canvass staff to do a second round of knocks, and d) buld in a voter protection element to keep guard at the polls.

The People
Photos and stories of those impacted by the Tu Votas, Todos Ganamos campaign:


The Border Network for Human Rights | December 6, 2012









1. Volunteers Aproaching a Door in a southern New Mexico neighborhood. 2. A proud mom holds up her sonʼs voter registration card with the Border Network organizers who helped her son fill out the registration form to vote. 3. A group of volunteers pick up clip boards and other materaials at a staging point at a New Mexico neighborhood park. 4. Volunteers speak to a voter walk walking a neighborhood in El Pasp 5. A volunteer uses the virtual phone bank to call voters in the El Paso area. 6. Many neighborhoods in West Texas and Southern New mexico are rurual, but that didnʼt stop volunteers from reaching voters. 7. Voulunteers going out to knock on doors. 8. A volunteer talks to voters in an El Paso neighborhood.

is report was prepared by Jose Manuel Escobedo, BNHR Policy Director and Tu Votas, Todos Ganamos Campaign Manager. For inquiries please contact him at or 915-494-1191.


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