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A STUDY ON BRAND IMAGE OF APOLLO HOSPITALS IN CHENNAI

A STUDY ON BRAND IMAGE OF APOLLO HOSPITALS IN CHENNAI

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Published by m.j.vidhyaa

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Categories:Types, Research
Published by: m.j.vidhyaa on Feb 03, 2009
Copyright:Attribution Non-commercial

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12/01/2015

In order to give shape to Apollo Hospitals goal of propagating the concept
of well-being through preventive healthcare, a specialized centre focusing

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on fostering cardiac health has been launched. This specialized centre is a
pioneer in providing diagnostic services in a spacious and elegant
environment. This centre was inaugurated at Greams Road, Chennai on
14th April 2006.

The Apollo Heart Centre advocates prevention rather than treatment and
offers specialized, customized and comprehensive health packages,
including services such as the 64 slice CT Angio scan that, in a non
invasive manner, provides a very accurate image of the heart and detects
narrowing of the cardiac blood vessels. Timely preventive health checks
could logically forestall major complications, improve chances of full
recovery and prove extremely cost effective

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