INTRODUCTION     The Body Shop founded in 1976 By Anita Roddick, Headquarters in Littlehampton, England Owns, 2400 stores in 61 countries

Now part of L’Oreal corporate group, £ 652m

The Body Shop Pakistan     First Outlet in “The Forum”, Karachi in 2006 Lahore followed, Xinhua Mall, 2007 Operates Stores in Karachi, Lahore & Islamabad Total Cosmetic Experience unlike other Competitors in the country

Body Shop Ideology       No Animal Testing Organic Based Products, 1,200 naturally inspired products Eco- Friendly, Alliance with Greenpeace International Third World Fair Price System, 1% of total Turnover The Body Shop Foundation, 1990 Anita Roddick "For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses".

Marketing across the Borders   Magazines, Periodic intervals (GQ, Sixteen) Online o Google Ads o On Sites o 65% increase in Online buyers since 2008 Billboards & traditional Channels 10% loyal customers as per online survey

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Marketing across the Borders Activity Research on Men Products Advertising in Magazines Google Ads Duration First 6 Months Monthly 12 Monthly Efficiency Criteria Feedback from Focus Groups Level of awareness. Recall & Recognition Tests Website hits. of Products browsed.025 likes) Word of Mouth Strategic Locations In Store Testers Lack of Awareness of Body Shop Ideology Marketing in Pakistan – How it should be     Billboards Campaigns for Awareness Loyalty cards Magazines .599 likes & 8. Minutes spent online & Volume of Sales Level of Awareness & Volume of Sales Testers in Magazines with Discount Coupons Up & Cross Sell to Women Leaflet in Shops Free Testers To Women Free Accessories Training For Shop Assistant and Consultants 6 Times a year All Year All Year 4 Times a Year Christmas & Holidays Every 4 months Volume of Sales No. No. Of customers & Volume of Sales Volume of Sales Volume of Sales Feedback from Customers & Internal Feedback Marketing in Pakistan – How it is         Banners on opening No Billboards No Body Shop Pakistan independent site 2 Facebook pages (20.

. Sponsoring Fashion Events Shukran  Thank you.

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