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Good proposal writing sample ppt

Good proposal writing sample ppt

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Sample proposal writing for your research proposal
Sample proposal writing for your research proposal

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Published by: Mebrahtom Gebresemaeti on Dec 12, 2012
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08/07/2013

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Proposal Writing

Technical/Research Writing

Presentation

Mebrahtom Gebresemati
School of Biological and Chemical Engineering (BCEN) Mekelle Institute of Technology (MIT)

Outline
• • • • • • Answer 5WH Qs Types of Proposal Purpose and Audience Impact Writing Process Elements of Business Proposal Elements of Research Proposal

What?
• Proposal:
• is “Formal description of the creation, modification or termination of a
contract.” …. (WebFinance, 2010)

• May serve as:
• blueprint for a future agreement

• May be accepted or rejected by the entity or entities that receive it.

• Why? • Where? (Cont. Business • When? – Get Business. Partnership • Who? – Entrepreneur. NGOs. Academic Councils. Researcher. Department Head . New Projects.) – Targets audience to take specific action – Bureaucracy.

Types • Business Proposal – A written offer from a seller to a prospective buyer. . whenever a buyer considers more than price in a purchase • Research Proposal – A document written by a scientist that describes in details the program for a proposed scientific investigation.

contained in a Request for Proposal (RFP). • Informally Solicited – Result of conversations held between a vendor and a prospective customer. • Unsolicited Proposals – Marketing brochures . or an Invitation For Bid (IFB).Business Proposal • Formally Solicited – Written in response to published requirements. Request for Quotation (RFQ).

Examples. Comparisons.Purpose Reason – why are you writing? • Strategy Analysis. Narration . Illustrations. Description. Cause/Effect Statements.

) “All audience have expectations” .Audience Impact • Receptive Audience – Direct Approach • Skeptical Audience – Indirect Approach – Buffer/Butter .

Proposal Writing Process • Pre-write • Write • Rewrite Prewriting Writing Rewriting .

Proposal Writing Process: Prewriting • • • • Brainstorming Answers to 5 Ws and 1 H Mind mapping Surveys (optional) .

Proposal Writing Process: Writing • Reviewing Pre-write • Organization of Data • Formatting .

Proposal Writing Process: Rewriting • • • • • • Adding Clarity Omissions Simplification Reformatting Corrections Rephrasing .

Elements of A Business Proposal • • • • • • • • Title Page Cover Letter Table of Contents List of Illustrations Executive Summary Introduction Discussion Conclusion/recommendation .

Business Proposal: Title Page Someone said and we quote: “…acts as a dust cover to keep the report neat and clean.” Includes: – Title of the proposal – Addressed audience – Name of author and company – Completion date .

Business Proposal: Cover Letter – Prefaces the proposal – Provides overview – Tells about: • • • • • • Writing Subject Importance Planning Action Timeline .

Business Proposal: Table of Contents – Flashes complete detail for topic specific readers – Saves time and effort – Provides exact brief of proposal – May includes list of Illustrations .

Business Proposal: Executive Summary – Abstract – Brief overview of proposal’s key points – Get across a low-tech reader – Contains 3 – 10 sentences – Focuses: • Problem • Suggested Solution • Implementation .

Business Proposal: Introduction Purpose – Inform intents – Small and brief Problem – Highlights proposals’ importance – Reveal knowledge of situation – Lengthy and detailed .

Business Proposal: Discussion – Body of proposal – Contains • • • • • • • • Analyses Technical Descriptions/Instructions Options Managerial Chains Corporate Credentials Schedules Cost Charts Projected Milestone .

Business Proposal: Conclusions/Recommendations Conclusions • Provides closure • Specific – Reveals Impact. Percentages etc Recommendations • Suggests next plan of action Should be well knit for both executives and lowtech readers .

alphabetically References – Cites work. quotes and paraphrased Appendix – Additional Information – Surveys. figures. tables.Business Proposal: Supplementary Elements Glossary – Defines terms for readers. letters/memos etc .

Elements of A Research Proposal • • • • • • • • Introduction Problem Statement Purpose of Study Literature Review Hypotheses Methodology Limitations and Delimitations Significance .

1994) .Research Proposal: Introduction – Provides readers with the background – Establish a framework for the research (Wilkinson. 1991) – Create interest in topic – Foundation for problem relating to study (Creswell.

1995) – Issue that exists in literature. theory or practice (Creswell.Research Proposal: Problem Statement – Describes contacts for study – Identifies general analysis approach (Wiersma. 1994) .

Research Proposal: Purpose of Study – Accurate synopsis if overall purpose of study (Locke. 2007) . 1987) – Incorporates rationale for study (Pajares.

1989) . 1990) – Relates topics to a larger horizon (Marshall.Research Proposal: Literature Review – Context for the research problem – Establish needs for research (Wiersma. 1995) – Shares results of prior studies (Fraenkel.

Research Proposal: Hypothesis – Research question – Declarative statement of relation between two or more variables (Kerlinger. 4. Literary null Operational null Literary alternative Operational alternative . 2. 1988) Types 1. 1979) (Krathwohl. 3.

Data Collection iv. Data Analysis . Instrumentation iii. Sampling ii.Research Proposal: Methodology – Heart of research proposal – Maximum detailed description of activity (Wiersma. 1995) Includes i.

Research Proposal: Limitations and Delimitations Limitation – Identifies • Potential weakness of study • Threats to internal validity Delimitation – Addresses • How a study narrows in scope • How is it bound • Undo’s (Pajares. 2007) .

$ – Focus both practitioners and peers (Pajares. and extends existing knowledge in investigation area – Think pragmatically .Research Proposal: Significance – Indicates how research refines. 2007) . revises.

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