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Social Media & Marketing Yourself (2)

Social Media & Marketing Yourself (2)

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Published by Haley Lewin

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Published by: Haley Lewin on Dec 12, 2012
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09/20/2013

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Social Networks

Potential Employers & Your Marketability
By Tanya Riley & Emma Clark

Most Visited Social Media Websites
10. MeetMe 9. MySpace 8. LinkedIn 7. Tagged 6. Google+ 5. Yahoo! Answers 4. Pinterest 3. Twitter 2. YouTube 1. Facebook

Daytona Business Journal, July 2012

How private are your accounts?
Facebook Twitter

The Facts
91% of employers say they use social networking sites to screen prospective employees 76% look at Facebook, 53% look at Twitter, 48% look at LinkedIn 69% of employers have rejected an employee based upon content on a candidate’s  social networking site

92% of employers plan to use social media for recruiting purposes this year

The Facts

68% of employers say they have hired someone based on the content of their social networking site 39% of employers say they hired an employee because their profile gave a positive impression of their organizational fit

What You Should Know
 

Employers do join university’s social media groups Organizations do post job descriptions, salary information and past job descriptions on their own social media pages Employers are using social media to build and promote their organizations and connect with candidates Your profile should represent you as a future employee, not as a friend

What You Should Know

When employers look at your social networks they are checking:
– – – – –

For professionalism For fit with company culture For more about your qualifications To see if you are well-rounded For reasons not to hire YOU!

Marketing Yourself In General


It’s  okay  to  mention  an  award  you  have  received,   remember  to  “re-tweet”  or  “like”  other’s   accomplishments so they return the favor Offer something for readers, friends or followers to benefit from on your profile Watch your tone when posting and try not to make others uncomfortable Try  not  to  go  deep  into  your  personal  life.  Don’t   self promotion. Don’t  overshare.  

Marketing Yourself via LinkedIn

Log on to your profile regularly and try to make it around the same time of day (allows followers real-time
connection opportunities)

  

Use your status update

Increases reach

Answer messages and invitations timely (within 48 hrs) Be active in your groups and group discussions
– –

Remember to keep it relevant Create your own networking opportunities

Marketing Yourself via Pinterest


People have started using Pinterest to brand and market themselves to potential employers Provides a visual element to normally text-heavy job and internship searches Top 5 things to use professional Pinterest for:
– – – –

Company Research Career Advice Career Center Activities Portfolio/Resumes General Inspiration

Marketing Yourself via Twitter
 

Have a professional picture and an appropriate Twitter handle (it becomes your brand) Keep your tweets clean and professional, regardless of having a private account (Your account may not be as
private as you think!)

Knowing keywords in your industry is very important

Search these words in Twitter to see who is using them and what they have to say

Followers are about quality not quantity

Build relationships with followers in the field you wish to break into
Remember: Private accounts inhibit followers from retweeting.

Marketing Yourself via Facebook

Post articles of interest and industry relevance to your timeline

Comment on articles you have interest in After  you  get  the  “hang  of  it”…post  original  content
The personal content does not disappear

  

Careful with Facebook

“Message”  private  matters  instead  of  posting  on   timelines Don’t  vent,  keep  it  private

Work Sited
Bennett, S. (2012, May 18). How employers are using social media to find the better person for the job [infographic]. Retrieved from http://www.mediabistro.com/alltwitter/social-job-searchers_b22751 Hester, C. (2012, July 17). How to effectively use LinkedIn in just 15-20 minutes a day. Retrieved from http://social mediatoday.com/chuckhester/615106/businesslink-how-effectively-use-linkedin-just-15-30-minutes-day Jones, J. (2012, January 27). How to market yourself on Twitter to land the job you want. Retrieved from http://the socialitecolumn.com/how-to-market-yourself-on-twitter-to-land-the-job-you-want/ Kleinman, J. (2012, September 28). Bragging on social media: four ways to avoid oversharing. Retrieved from http://www.forbes.com/sites/work-in-progress/2012/09/28/bragging-on-social-media-four-ways-to-avoidover-sharing/?utm_source=dlvr.it&utm_medium=twitter Nathan, J. (2012, March 13). How employers screen job applicants using social media. Retrieved from http://www. recruitingblogs.com/profiles/blogs/how-employers-screen-job-applicants-using-social-media Poh, M. (2010). Essential  Facebook  etiquette:  10  dos  and  don’ts. Retrieved from http://www.hongkiat.com/blog/face book-etiquette/ (2012). Top 10 most-visited social media sites. Daytona Business Journal. Retrieved from http://www.bizjournals.com /dayton/blog/socialmadness/2012/07/top-10-most-visited-social-mediasites.html?s=image_gallery (2012). Social media in your job search. Job Choices, 22-23. Retrieved from (2012). What employers want. Job Choices, 20. Retrieved from http://www.nxtbook.com/nxtbooks/nace/JobChoices 0812/index.php#/21 (2011). Social  media  dos  and  don’ts  on  Facebook,  Twitter,  Google+  and  LinkedIn. Retrieved from http://www.youtube. com/watch?v=p5sJ2uXuYr0 (2010). How to market yourself using social networks. Retrieved from http://www.facebook.com/notes/socialmade simple/how-to-market-yourself-using-social-networks/10150091434230562

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